VISUAL IMAGERY DIFFERENCES IN THE RECALL OF PICTURES
Abstract
Male and female subjects who differed in their verbal reports of visual image vividness were tested for recall in three experiments involving coloured photographs as stimuli. In all three experiments subjects who reported vivid visual imagery were more accurate in recall than subjects who reported poor visual imagery. In the first two experiments, females recalled more accurately than males. On the assumption that vividness reports and recall were both mediated by the same covert event ‐ a visual image ‐ these results provide further evidence that images have an important role in memory.
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The SUIS shows convergent validity with related measures and has good test-retest reliability (ICC = .69).
“The measure shows convergent validity with related measures (Marks, 1973; Sheehan, 1967) and has good test-retest reliability (ICC = .69; Nelis et al., 2014).”
From I've Seen Enough: Measuring the Toll of Content Moderation on Mental Health (2025) · cites this paper as Marks, 1973
The lifelong absence of imagery received relatively little scientific attention over the century following Galton.
“the lifelong absence of imagery, as implied by Galton's description, received relatively little scientific attention over the following century”
From Aphantasia and hyperphantasia: exploring imagery vividness extremes (2024) · cites this paper as [30]
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I've Seen Enough: Measuring the Toll of Content Moderation on Mental Health
Gauthier, G. M., Ali, E., Asim, A., Cornell-Maier, S., & Zoellner, L. A. (2025) · arXiv · doi:10.48550/arxiv.2511.09813
- Authors
- MARKS, D. F.
- Affiliations
- University of Otago (NZ)
- Corresponding author
- MARKS, DAVID F.
- ORCID
- MARKS, DAVID F.
- Venue
- British Journal of Psychology
- Publisher
- Wiley
- Published
- 1973-02
- Volume
- 64
- Issue
- 1
- Pages
- 17-24
- ISSN
- 0007-1269 (ISSN-L)
- 2044-8295
- OpenAlex
- W2139860608
- Cited by
- 1,778
- References
- 0
- Citations by year
- 2026: 112 · 2025: 113 · 2024: 115 · 2023: 118 · 2022: 68 · 2021: 72 · 2020: 74 · 2019: 118 · 2018: 61 · 2017: 66 · 2016: 48 · 2015: 66 · 2014: 52 · 2013: 58 · 2012: 36
- FWCI
- 3.76
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- British Journal of Psychology (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
- Social Sciences › Psychology › Developmental and Educational Psychology › Identity, Memory, and Therapy
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Cognitive Functions and Memory
- Keywords
- visual imagery vividness, picture recall, sex differences, gender differences in memory
- MeSH terms
- Adolescent, Analysis of Variance, Female, Form Perception, Humans, Imagination, Male, Memory, Photography, Probability, Surveys and Questionnaires, Sex Factors, Verbal Behavior, Visual Perception
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