The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The Theory of Reasoned Action Applied to Coupon Usage
Abstract
This application of the theory of reasoned action examines the standard Fishbein-Ajzen paradigm and several model variations. These variations extend and challenge the standard model by incorporating tests of interdependent relations between attitudinal and subjective influence variables, by postulating multiple cognitive and normative structures rather than unidimensional structures, and by comparing direct effects of Aact and SN on behavior against indirect effects mediated through behavioral intentions.
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Cites
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Metadata
- Authors
- Shimp, T. A., & Kavas, A.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1984-12
- Volume
- 11
- Issue
- 3
- Pages
- 795
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1968509559
- Cited by
- 655
- References
- 4
- FWCI
- 8.39
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
