The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations
Abstract
Consumers faced choices in which some or all alternatives had to be recalled from memory. Experiments 1 and 2 investigated conditions that lead consumers to use recalled prior evaluations versus recalled brand attribute information as inputs to brand choices. Results suggest that consumers use a potential input to make a choice if it is accessible in memory and if they perceive it as more diagnostic than other accessible potential inputs. The theoretical framework used to interpret these results has the potential to integrate past work on affect referral, the link between memory and judgment, and the role of attitudes in choice.
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Citations
Cites
The Effects of Frequency Knowledge on Consumer Decision Making
Alba, J. W., & Marmorstein, H. (1987) · Journal of Consumer Research · doi:10.1086/209089 · Cited by 257
Self-citation
Cited by
The Company and the Product: Corporate Associations and Consumer Product Responses
Brown, T. J., & Dacin, P. A. (1997) · Journal of Marketing · doi:10.2307/1252190 · Cited by 4,197
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, R., Hammond, K., & Lomax, W. (2008) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2008.04.001 · Cited by 629
Comparing Consumers’ Recall of Prepurchase and Postpurchase Product Evaluation Experiences
Gardial, S. F., Clemons, D. S., Woodruff, R. B., Schumann, D. W., & Burns, M. J. (1994) · Journal of Consumer Research · doi:10.1086/209369 · Cited by 392
Opportunity Cost Consideration
Spiller, S. A. (2011) · Journal of Consumer Research · doi:10.1086/660045 · Cited by 236
Consumer conviction and commitment: An appraisal‐based framework for attitude certainty
Rucker, D. D., Tormala, Z. L., Petty, R. E., & Briñol, P. (2014) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2013.07.001 · Cited by 202
Metadata
- Authors
- Lynch, Jr., Marmorstein, H., & Weigold, M. F.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1988-09
- Volume
- 15
- Issue
- 2
- Pages
- 169
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2141144529
- Cited by
- 497
- References
- 1
- FWCI
- 16.78
- Type
- journal article
- Language
- en
- Open access
- closed
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- Lynch, Jr., Marmorstein, H., & Weigold, M. F. (1988). Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations. Journal of Consumer Research. https://doi.org/10.1086/209155
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
