Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information

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Items 101–200 of 480

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50. Skepticism about advertising: A comparison of East and West German consumers
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51. What is said and what is meant : conversational implicatures in natural conversations, research settings, media and advertising
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69. Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages
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70. Semantic cues in reference price advertisements: The moderating role of cue concreteness
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71. Skepticism Toward Pharmaceutical Advertising in the U.S. and Germany
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