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Cited by 481Consumer Market Behavior and PricingDecision-Making and Behavioral EconomicsConsumer Behavior in Brand Consumption and Identification

The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.

Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information

Ford, Gary T., Smith, Darlene B., Swasy, John L.·1990·Journal of Consumer Research
DOI 10.1086/209228
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Abstract

Propositions regarding consumers' differential skepticism for search, experience, and credence claims are tested in an experiment using adult consumers. The results provide clear support for Nelson's (1970) hypotheses that consumers are more skeptical of experience than search attribute claims and more skeptical of subjective than of objective claims. No support is found, however, for the Darby and Kami (1973) hypothesis that consumers will be more skeptical of credence than of experience attribute claims or for the hypothesis that consumers will not be less skeptical of experience claims for low-priced goods.

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Metadata

Authors
Ford, G. T., Smith, D. B., & Swasy, J. L.
Affiliations
American University (US)
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
1990-03
Volume
16
Issue
4
Pages
433
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/209228
OpenAlex
W2153194202
Cited by
481
References
16
Citations by year
2026: 8 · 2025: 12 · 2024: 17 · 2023: 17 · 2022: 17 · 2021: 18 · 2020: 19 · 2019: 26 · 2018: 23 · 2017: 15 · 2016: 11 · 2015: 20 · 2014: 22 · 2013: 20 · 2012: 23
FWCI
25.62
Type
journal article
Language
en
Open access
closed
Locations
Journal of Consumer Research (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords
advertising skepticism, advertising claims, information economics, consumer trust in advertising

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