Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information

Ford, Gary T., Smith, Darlene B., Swasy, John L.·1990·Journal of Consumer Research
DOI 10.1086/209228

Cited by (480)

Items 301–400 of 480

  1. Perceived advertising intrusiveness and avoidance in emerging economies: The case of China
    Dan Alex Petrovici, Svetla Trifonova Marinova, Marin Alexandrov Marinov · 2017 · Edward Elgar Publishing eBooks
  2. A trial engagement? Innovative free and other service trials
    David Bednall, Harmen Oppewal, Krongjit Laochumnanvanit, Thi Cuc Nguyen · 2018 · Journal of Services Marketing
  3. Search And Experience Goods: Evidence From The 1960‟s And 70‟s
    Arthur S. Leahy · 2011 · Journal of Applied Business Research (JABR)
  4. Perceived Information Quality
    Mark A. P. Davies · 2001 · Journal of International Consumer Marketing
  5. Preferences for training options: A conjoint analysis
    Chui Goh Gan, Julie Anne Lee, Geoffrey N. Soutar · 2009 · Human Resource Development Quarterly
  6. Gütezeichen und ihre Wirkungsbeziehungen – ein Literaturüberblick
    Ulya Haenraets, Julia Ingwald, Vanessa Julia Haselhoff · 2012 · der markt
  7. A study of factors affecting the success of private label brands in Chinese e‐market
    Huei-Chen Hsu · 2007 · Journal of Technology Management in China
  8. A Note on the Economic Rationale for Regulating Health Claims on Functional Foods and Nutraceuticals: The Case of Canada
    Deepananda Herath, Spencer Henson, John Cranfield · 2006 · DigitalGeorgetown (Georgetown University Library)
  9. Product placement in movies: perspectives from motion picture firms
    Jiyoung Cha · 2016 · Journal of Media Business Studies
  10. Do Detail and Its Verifiability Serve as Indicators of Strategy Effectiveness and as Sources of Credibility in Voluntary Qualitative Disclosure?
    James N. Cannon, Christine A. Denison, Olena V. Watanabe · 2019 · Journal of Accounting Auditing & Finance
  11. The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy
    J. Craig Andrews · 2001 · Sage eBooks
  12. Abstract or concrete? The impact of regional typicality and advertising appeal types on consumption intention toward geographical indication products
    Dan Wang, Yueyan Xu, Wanjun Li, LI Yan-jun · 2024 · Frontiers in Psychology
  13. Using the right CSR communication strategy:The impact on consumer attitude and behavior
    Korinna Schiefelbein · 2012
  14. Zur Dynamik von Such-, Erfahrungs- und Vertrauenseigenschaften in komplexen Transaktionsprozessen – eine empirische Studie am Beispiel des Venture-Capital-Investitionsprozesses
    Tobias Kollmann, Andreas Kuckertz · 2009 · Zeitschrift für Management
  15. Store price promotion strategies: an empirical study from Chile
    Enrique Manzur M., Sergio Olavarrieta S., Pedro Hidalgo Campos, Pablo Farías · 2013 · Academia Revista Latinoamericana de Administración
  16. Decreased use of spatial pattern separation in contemporary lifestyles may contribute to hippocampal atrophy and diminish mental health
    Lindy Birkel · 2017 · Medical Hypotheses
  17. Does Consumer Believe on Advertisers? The Evaluation of Advertising Skepticism in India and China
    Mudassar Hussain Shah, Xianhong Chen, Ashok Kumar Chauhan · 2011 · Asian Social Science
  18. ESSAYS ON ONLINE REVIEWS: THE RELATIONSHIPS BETWEEN REVIEWERS, REVIEWS, AND PRODUCT SALES, AND THE TEMPORAL PATTERNS OF ONLINE REVIEWS
    Wenqi Shen · 2008 · Faculty Digital Archive (New York University Florence)
  19. Potentially deceptive health nutrition–related advertising claims: The role of inoculation in conferring resistance
    Alicia M. Mason, Claude H. Miller · 2015 · Health Education Journal
  20. How Does the Horizontal Position of Pictures and Text Affect Product Evaluation? Based on Left and Right Position Effect
    Zan Huang, Yingjue Du, Feifei Xu, Chuming Hu · 2022 · Frontiers in Psychology
  21. Expanding branding: effects of multiple brand types on organizational attractiveness
    Lusi Wu, Brian R. Dineen · 2022 · Chinese Management Studies
  22. Credence Services: Content, credibility, and usefulness of online reviews
    Shannon Lantzy, Kate Stewart, Rebecca Jenner Hamilton · 2014
  23. The Effects of Source Credibility and Message Variation on Mail Survey Response Behaviour
    Stavros P. Kalafatis, Debra Riley, Markos H. Tsogas, Jimmy Clodine-Florent · 2012 · International Journal of Market Research
  24. Survival Determinants for Online Retailers
    Ralitza Nikolaeva, Manohar U. Kalwani, William T Robinson, Srinivasaraghavan Sriram · 2009 · Review of Marketing Science
  25. Exploring the Role of Preference Heterogeneity and Causal Attribution in Online Ratings Dynamics
    Wu Jin Chu, Min Jung Roh · 2014 · ASIA MARKETING JOURNAL
  26. Brand – Character Association and Attitude toward Brands in Movie Placements
    Raghu Kurthakoti, Siva K. Balasubramanian, Suzanne Altobello Nasco · 2016 · International Journal of Business Administration
  27. eWOM, what are we suspecting? Motivation, truthfulness or identity
    Xiao Zhang, Yun Wu, Wendy Wang · 2020 · Journal of Information Communication and Ethics in Society
  28. Is movie success a judgment device? When more is not better
    Michela Addis, Morris B. Holbrook · 2018 · Psychology and Marketing
  29. Current issues in the regulation of deceptive advertising: Some consequences for South Africa
    Shahida Cassim, Robert Langton · 1996 · South African Journal of Business Management
  30. EWOM EFFECTS ON FACEBOOK
    Lingling Wu, Yi‐Ting Wang, Ai-Chen Hsu · 2014 · Journal of the Association for Information Systems
  31. Addressing Online Users’ Suspicion of Sponsored Search Results: Effects of Informational Cues
    Honglin Deng, Weiquan Wang, Kai H. Lim · 2024 · Information Systems Research
  32. Analyzing the Deviation of Product Value Judgment
    Payam Amini, Robert Heinrich Schmitt · 2013 · Lecture notes in production engineering
  33. Building human brands: the role of critical reviews
    Nadia Pomirleanu, Pavan Rao Chennamaneni, Babu John Mariadoss, John A. Schibrowsky · 2023 · Journal of Research in Interactive Marketing
  34. The effectiveness of metaphors in Chinese video advertisements for depression: An experimental study
    Molly Xie Pan, Dennis Tay · 2023 · Lingua
  35. Can Your Business Have One Million Friends?
    Soyean Kim, Barbara A. Bickart, Frédéric F. Brunel, Seema Pai · 2013 · Advances in marketing, customer relationship management, and e-services book series
  36. Reducing Online Buyers' Perceptions of Risk: A Study of Online Auctions
    Lawrence O. Hamer · 2011 · Services Marketing Quarterly
  37. Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors
    Jamel Khenfer · 2023 · Journal of International Marketing
  38. Market Dynamics Associated with Canadian Ethnic Vegetable Production
    Benjamin L. Campbell, Saneliso Mhlanga, Isabelle Lesschaeve · 2015 · Agribusiness
  39. Sicherheitswert und Vorhersagewert von Qualitätssignalen
    Heribert Gierl, Armin Stich · 1999 · Schmalenbach Journal of Business Research
  40. "Seeing is believing?" : a persuasion knowledge model on attitudinal evaluations in advertisements
    Yan Jun Wu · 2009
  41. Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media
    Soyean Kim, Barbara A. Bickart, Frédéric F. Brunel, Seema Pai · 2012 · SSRN Electronic Journal
  42. The role of authenticity and skepticism in consumers’ reactions to brand activism
    Tjark Virkus, Kristina Klein · 2025 · Journal of Business Research
  43. Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact
    Debra Jones Ringold · 2021 · International Journal of Advertising
  44. The retailer’s puzzle: influencer opinions and consumer-generated information
    Atmadeep Mukherjee, Amaradri Mukherjee, Pramod Iyer, Ronn J. Smith · 2022 · Journal of Consumer Marketing
  45. Corporate ESG Disclosures and Regulatory Mandates: The Role of Investors’ Perceptions of Greenwashing
    Kirsten Fanning, Richard C. Hatfield, Chez Sealy · 2024 · Behavioral Research in Accounting
  46. Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Credibility
    Carolyn Findley Musgrove, Pilsik Choi, K. Chris Cox · 2016 · Developments in marketing science: proceedings of the Academy of Marketing Science
  47. SEÇMENİN SİYASAL REKLAMLARA YAKLAŞIMI: ŞÜPHECİLİK BAKIMINDAN KUŞAKLAR ARASI BİR İNCELEME
    Pelin Havva Ay, Nedret Çağlar · 2019 · Elektronik Sosyal Bilimler Dergisi
  48. Understanding Common Attribute Devaluation in Multifunctional Products
    Timucin Ozcan, Daniel A. Sheinin · 2013 · The Journal of Marketing Theory and Practice
  49. The Influence of Customer's Multidimensional Evaluation in Online Review :Focused on Apparel Products
    Mun-Shik Suh, Jinwoo Ahn, Jieun Lee, Sun-Kyung Park · 2009 · The Journal of the Korea Contents Association
  50. Consumers' skepticism toward advertising claims
    Cheryl Tien, Ian Phau · 2010 · eSpace (Curtin University)
  51. Nutrition and health claims - call for and justification of governmental intervention from the consumers' perspective Nährwert- und gesundheitsbezogene Angaben über Lebens- mittel - Notwendigkeit und Rechtfertigung einer staatlichen Regulierung aus Konsumentensicht
    Monika Hartmann, Anne Katrin Lensch, Johannes Simons, Sylvia Thrams · 2008
  52. Advertising in Emerging Markets: Consumer Attitudes in Ukraine
    Sunanda Sangwan, Natalia Golovkina · 1999 · RePEc: Research Papers in Economics
  53. Communication sociétale et capital-marque
    Béatrice Parguel, Florence Benoît-Moreau · 2007 · RePEc: Research Papers in Economics
  54. Recovering the Actual Impact of Word-of-Mouth and Biases in Suppliers’ Expectations Based on Extreme Behaviors and Information Symmetry
    Duk Bin Jun, Dong Soo Kim · 2011 · SSRN Electronic Journal
  55. Governance mechanisms as a means of increasing consumer trust in online exchanges: a signaling perspective
    Don Lloyd Cook, M. Joseph Sirgy · 2003 · VTechWorks (Virginia Tech)
  56. A Continuation of the Happiness Success Story: Does Happiness Impact Service Quality?
    Katarina Hellén · 2010 · Työväentutkimus Vuosikirja
  57. The influence of CSR (Corporate Social Responsibility) communication on brand perceived value and trust : The case of SME in the food industry
    Jacqueline Boysselle · 2015
  58. Social Heart and Business Sense: Translating Corporate Social Responsibility into Gross Margin Premium per Mandatory Corporate Social Responsibility Law in India
    S Arunachalam, Hariom Manchiraju, Rahul Suhag, Praveen K. Kopalle · 2025 · Production and Operations Management
  59. How AI-induced existential threats affect consumer skepticism toward corporate marketing communications in the hospitality and tourism industry
    Bi Yang, Tian Ye, Laurie Luorong Wu, Yujie Zhao · 2025 · International Journal of Hospitality Management
  60. How Consumers Contest Legitimacy: Skepticism Toward Corporate Social Responsibility
    F. Bagatini, M. Perin, Janine Fleith de Medeiros · 2026 · Corporate Social Responsibility and Environmental Management
  61. Effect of Some Characteristics of Service Provider on Trust and Loyalty in Services Setting
    Chul-Jae Choi · 2012 · The Journal of the Korea Contents Association
  62. Consumer skepticism, advertising regulation, and the internet: Questions worth exploring
    Debra Jones Ringold · 2023 · Journal of Consumer Affairs
  63. What Determines the Success of Video Game Crowdfunding Campaigns? The Role of Different Success Definitions and Funding Goals
    Nico Wille · 2024 · Financial Economics Letters
  64. Effect of cause-related marketing on corporate image and purchase intention: evidence from India
    Khuman L. Rathod, Dharmesh D. Gadhavi, Yupal Sanatkumar Shukla · 2014 · International Journal of Business and Emerging Markets
  65. Presentation Effects of Mobile Advertising - Product Categories and Advertising Formats Fit
    Ching-Chang Lee · 2009 · International Conference on Mobile Business
  66. The Influence of Environmental Claims on Consumers' Willingness to Purchase
    Ky Ngo · 2008
  67. Rethinking Advertising Skepticism in China after West RÉFLÉCHIR L'EFFET DE SCEPTICISME FACE A LA PUBLICITÉ SCEPTICISME EN CHINE APRÈS LES OCCIDENTAUX
    Mudassar Hussain Shah, Xianhong Chen · 2011
  68. Bilgi Toplama ile Reklam Şüpheciliği Arasındaki İlişki: Yetkisiz İkincil Bilgi Kullanımı ve Ürün Kalitesinin Seri Aracılık Rolü
    Çağla Pınar Bozoklu, Erkan Yıldız · 2019 · Journal of Yaşar University
  69. The impact of claim diagnosticity on consumer scepticism to corporate social responsibility advertising claims
    Alan Pomering · 2009 · Research Online (University of Wollongong)
  70. The Influence of Consumer Skepticism Toward Online Reviews in Product Evaluations
    Murilo Carrazedo Marques da Costa Filho, José Mauro da Costa Hernandez · 2025 · International Journal of Electronic Commerce
  71. Rethinking Advertising Skepticism in China after West
    Mudassar Hussain Shah, Xianhong Chen · 2011 · Canadian social science
  72. The Power of Symbolic Packaging Cues
    Iris van Ooijen · 2015 · Springer eBooks
  73. Digging deep? Digging more? A research on the influence of corporate CSR theme consistency strategy
    Yang Zhang, Xuhui Wang, Yingying Shen · 2018 · Journal of Contemporary Marketing Science
  74. Free flu shots vs herd immunity in flu vaccination advertising: the interaction of attribute type and message sidedness on flu vaccination judgment
    Kenneth Eunhan Kim · 2021 · International Journal of Pharmaceutical and Healthcare Marketing
  75. Evidence and perceptions of discrimination in restaurants
    Graeme K. Pearce, Brit Grosskopf A · 2025 · Journal of Economic Behavior & Organization
  76. Research on the Effect of Experiential Elements on Brand Attitude, Visitor's Satisfaction, Revisit Intention - Focusing on Regional Product Festival -
    Sul-Ah Moon, gwang In Byun · 2016 · Culinary Science & Hospitality Research
  77. PRAGMATIC PERSUASION OR THE PERSUASION PARADOX
    Michaela Wänke, Leonie Reutner · 2014
  78. Bedeutung der Informationsqualität bei Kaufentscheidungen im Internet
    Gernot Gräfe, Christian Maaß · 2011 · Vieweg+Teubner eBooks
  79. Das dynamische Phasenmodell zur Akzeptanz bei technologischen Nutzungsgütern und -systemen
    Tobias Kollmann · 1998 · Gabler Verlag eBooks
  80. Understanding how user-generated content empowers the online consumer in the travel industry
    Mendes Filho, Luiz A. T. Machado · 2011 · Tuwhera (Auckland University of Technology)
  81. Leveraging FDA Health Claims
    Brian C. Wansink, Greg Locke · 2014 · SSRN Electronic Journal
  82. Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons
    Chinintorn Nakhata · 2014 · Digital Commons - University of South Florida (University of South Florida)
  83. Consumers' value orientations and green advertising effectiveness: The moderating role of public self-awareness
    Yoon Y. Cho · 2013 · Scholars' Bank (University of Oregon)
  84. Understanding Fairness Perceptions in Demographic Segmentation and Targeting
    Elizabeth Friedman, Franklin Shaddy, Olivier Toubia · 2023 · SSRN Electronic Journal
  85. The effectiveness of literalism-symbolism in business-to-business advertising
    van Dessel, María Margarita · 2010 · QUT Business School
  86. Deneyimsel Ürünler ve Araştırma Ürünleri ile İlgili Çevrimiçi Tüketici Yorumları ve Referans Fiyat Bilgisinin Tüketicilerin Satın Alma Davranışları Üzerindeki Etkisi
    Kalender Özcan Atılgan, Hakan TANİŞMAN · 2019 · Dokuz Eylul Universitesi Iktisadi ve Idari Bilimler Dergisi
  87. Influencing consumer perception and choice through food packaging
    Anna Fenko · 2024 · Elsevier eBooks
  88. Should Brands Utilize Trending Content Elements for Their Short-Form Advertisements?
    Anh Dang, Swapnil Saravade, Jessi Spradlin, Princess Nworah, AnneMarie Linstead, Ricky Munger · 2025 · Marketing Management Journal
  89. Including Subjective Language or Not? How Product Recommendation Language Shapes Influencers' Impact
    Kesheng Xie, Mingli Zhang, Shensheng Cai, Yu Wang · 2025 · Journal of Interactive Marketing
  90. Probabilistic price promotions without obligations
    Yongqin Lei, Fredrik Ødegaard · 2025 · European Journal of Operational Research
  91. Do Interactivity and Vividness impact Objective and Subjective Claims of Online Product Presentation
    Xiaolin Lin, Mauricio S. Featherman, Stoney L. Brooks, Nick Hajli · 2013 · Americas Conference on Information Systems
  92. Bedeutung der Informationsqualität bei Kaufentscheidungen im Internet
    Gernot Gräfe, Christian Maaß · 2009 · Vieweg+Teubner eBooks
  93. An Exploratory Study of Online Environmental Statements and Claims in Web-Based Tourism Marketing
    Tung‐Zong Chang, Andrea Insch · 2012 · International Journal of e-Education e-Business e-Management and e-Learning
  94. Reading the Voice of the Customer: A Content Analysis of Consumer Reviews
    Lee Kong, Seshan Ramaswami, Susheela Abraham Varghese · 2003
  95. Marketing strategies to add economic value, reactions on corporate social responsibility advertising in print media: an Indian company case
    Sakthivel Karunamoorthy, Selvarasu Appasamy Mutharasu, José Filipe · 2013 · OAR@UM (University of Malta)
  96. The Effect of Customer Review on Purchase Intention in Open Market3cncu
    ChungKiHan, 신재익, 정지희 · 2009 · Productivity Review
  97. Research on the difference of verbal effect on sequences of positive indication and negative indication of verbal message : Based on replies on shopping mall
    류춘열, KwangSeok Han, 진홍근 · 2008 · Management & Information Systems Review
  98. Impact of Perceived Deception on Consumer Behaviour: The Case of Detergent Powder
    Ishpreet Virdi · 2020 · AIMS International Journal of Management
  99. TÜKETİCİLERİN KURUMSAL SOSYAL SORUMLULUK UYGULAMALARINA YÖNELİK ALGILARI: ŞÜPHECİLİK VE MARKA BAĞLILIĞI ÜZERİNE BİR PROFİL ARAŞTIRMASI
    Uğur Uğur, Tuğba Kılıçer · 2021 · Pamukkale University Journal of Social Sciences Institute
  100. Bedeutung der Informationsqualität bei Kaufentscheidungen im Internet
    Gernot Gräfe, Christian Maaß · 2015 · Springer eBooks