The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?
Abstract
This study examined how motivation moderates the impact of central and peripheral processing on the formation of brand attitudes and purchase intentions in an advertising pretest setting. The results indicate that increasing motivation to evaluate an advertised brand through the manipulation of consumer processing goals (1) increases the impact of central brand processing on brand attitudes and decreases the impact of a peripheral cue on brand attitudes, primarily by influencing the strengths of the relations among these constructs rather than by influencing their mean levels, (2) has no effect on the impact of the peripheral cue on brand cognitions, and (3) increases the impact of brand attitudes on purchase intentions by strengthening the attitude-intention relation and by increasing brand attitudes directly. The theoretical and practical implications of these findings are discussed.
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Citations
Cites
Levels of processing: A framework for memory research
Craik, F. I. M., & Lockhart, R. S. (1972) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(72)80001-x · Cited by 9,566
The role of involvement in attention and comprehension processes
Celsi, R. L., & Olson, J. C. (1988) · Journal of Consumer Research · doi:10.1086/209158 · Cited by 2,070
Petty, R. E., & Cacioppo, J. T. (1984) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.46.1.69 · Cited by 1,727
Cited by
Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
Malhotra, N. K., Kim, S. S., & Agarwal, J. (2004) · Information Systems Research · doi:10.1287/isre.1040.0032 · Cited by 3,173
Petty, R. E., Wegener, D. T., & Fabrigar, L. R. (1997) · Annual Review of Psychology · doi:10.1146/annurev.psych.48.1.609 · Cited by 2,290
Measuring Attitude toward the Brand and Purchase Intentions
Spears, N., & Singh, S. N. (2004) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2004.10505164 · Cited by 1,812
Johnson, J. L. (1999) · Journal of the Academy of Marketing Science · doi:10.1177/0092070399271001 · Cited by 561
Gangadharbatla, H. (2008) · Journal of Interactive Advertising · doi:10.1080/15252019.2008.10722138 · Cited by 495
Metadata
- Authors
- Mackenzie, S. B., & Spreng, R. A.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1992-03
- Volume
- 18
- Issue
- 4
- Pages
- 519
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2074394478
- Cited by
- 283
- References
- 3
- FWCI
- 20.95
- Type
- journal article
- Language
- en
- Open access
- closed
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- Mackenzie, S. B., & Spreng, R. A. (1992). How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions? Journal of Consumer Research. https://doi.org/10.1086/209278
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
