The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
Open accessAbstract
This study examines the role of optimum stimulation level (OSL) in exploratory consumer behavior. The concept of OSL and its measurement are discussed, and the literature on exploratory consumer tendencies and their relationship with OSL is reviewed. Hypotheses are developed concerning the relationship between OSL and cognitive responses to ads, ad repetition, information search, variety seeking, decision making under risk, gambling, and innovative behavior, and these hypotheses are investigated in a series of experiments. Four well-known instruments are used to measure people's characteristic preference for stimulation, and OSL is operationalized as a weighted composite of a person's score on these scales. The results of the study indicate that consumers' OSL is systematically related to curiosity-motivated consumer behaviors, variety seeking, and risk taking.
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Cites
A social-cognitive approach to motivation and personality.
Dweck, C. S., & Leggett, E. L. (1988) · Psychological Review · doi:10.1037/0033-295x.95.2.256 · Cited by 9,745
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The Role of Price in Multi-Attribute Product Evaluations
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Steenkamp, J.-B. E. M., ter Hofstede, F., & Wedel, M. (1999) · Journal of Marketing · doi:10.2307/1251945 · Cited by 1,282
Self-citationMultichannel Shopper Segments and Their Covariates☆
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Toward Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems1
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Metadata
- Authors
- Steenkamp, J.-B. E. M., & Baumgartner, H.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1992-12
- Volume
- 19
- Issue
- 3
- Pages
- 434
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2128888925
- Cited by
- 725
- References
- 3
- FWCI
- 4.88
- Type
- journal article
- Language
- en
- Open access
- green
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- Steenkamp, J.-B. E. M., & Baumgartner, H. (1992). The Role of Optimum Stimulation Level in Exploratory Consumer Behavior. Journal of Consumer Research. https://doi.org/10.1086/209313
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
