The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making
Open accessAbstract
The article develops a model of regret and tests it via four studies. Study 1 develops a multi-item measure of regret and distinguishes it from satisfaction. It also shows that, while satisfaction directly influences both repurchase and complaint intentions, regret directly influences only repurchase intentions, and its effect on complaint intentions is fully mediated via satisfaction. Study 2 examines the antecedents and moderators of regret. It shows that regret is experienced even in the absence of information on a better-forgone outcome. Furthermore, the moderating effect of three situation-specific characteristics (outcome valence, status quo preservation, and reversibility of the outcome) is examined. Studies 3 and 4 examine the cognitive process underlying the experiencing of regret in the absence of information on a better-forgone outcome. Generation of counterfactuals is identified as the cognitive mechanism that engenders regret. Results show that counterfactuals are most likely to be generated when the chosen outcome is negative and not the status quo.
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Cites
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A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Oliver, R. L. (1980) · Journal of Marketing Research · doi:10.1177/002224378001700405 · Cited by 14,494
A national customer satisfaction barometer: the Swedish experience
Fornell, C. (1992) · Journal of Marketing · doi:10.2307/1252129 · Cited by 5,641
The antecedents and consequences of customer satisfaction for firms
Anderson, E. W., & Sullivan, M. W. (1993) · Marketing Science · doi:10.1287/mksc.12.2.125 · Cited by 4,610
Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty
Loomes, G., & Sugden, R. (1982) · The Economic Journal · doi:10.2307/2232669 · Cited by 4,042
Isen, A. M., & Geva, N. (1987) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(87)90034-3 · Cited by 450
Comparing Consumers’ Recall of Prepurchase and Postpurchase Product Evaluation Experiences
Gardial, S. F., Clemons, D. S., Woodruff, R. B., Schumann, D. W., & Burns, M. J. (1994) · Journal of Consumer Research · doi:10.1086/209369 · Cited by 392
Cited by
Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070304263330 · Cited by 1,828
Maxham, J. G., & Netemeyer, R. G. (2002) · Journal of Marketing · doi:10.1509/jmkg.66.4.57.18512 · Cited by 1,204
Bolton, R. N., Lemon, K. N., & Verhoef, P. C. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070304263341 · Cited by 741
Perceived information quality in data exchanges: Effects on risk, trust, and intention to use
Nicolaou, A. I., & McKnight, D. H. (2006) · Information Systems Research · doi:10.1287/isre.1060.0103 · Cited by 682
Building, measuring, and profiting from customer loyalty
Watson, G. F., Beck, J. T., Henderson, C. M., & Palmatier, R. W. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0439-4 · Cited by 375
Metadata
- Authors
- Tsiros, M., & Mittal, V.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2000-03
- Volume
- 26
- Issue
- 4
- Pages
- 401-417
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1967154531
- Cited by
- 604
- References
- 7
- FWCI
- 4.20
- Type
- journal article
- Language
- en
- Open access
- green
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
