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Cited by 566

The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.

Response Effects in the Electronic Survey

Kiesler, Sara, Sproull, Lee S.·1986·Public Opinion Quarterly

Abstract

This report examines the electronic survey as a research tool. In an electronic survey, respondents use a text processing program to self-administer a computer-based questionnaire. As more people have access to computers, electronic surveys may become widespread. The electronic survey can reduce processing costs because it automates the transformation of raw data into computer-readable form. It can combine advantages of interviews (e.g., prompts, complex branching) with those of paper mail surveys (e.g., standardization, anonymity). An important issue is how the electronic survey affects the responses of people who use it. We conducted an experimental sample survey on health attitudes, behaviors, and personal traits using two forms of administration: electronic and paper mail. Closed-end responses in the electronic survey were less socially desirable and tended to be more extreme than were responses in the paper survey. Open-ended responses that could be edited by respondents were relatively long and disclosing. These findings are consistent with other research on computer-mediated communication, raising general issues about using computers to collect self-report data.

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Metadata

Authors
Kiesler, S., & Sproull, L. S.
Venue
Public Opinion Quarterly
Published
1986
Volume
50
Issue
3
Pages
402
ISSN
0033-362X (ISSN-L)
OpenAlex
W2060312376
Cited by
566
References
10
FWCI
24.44
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Response Effects in the Electronic Survey. https://app.cochat.ai/papers/10.1086/268992
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Kiesler, S., & Sproull, L. S. (1986). Response Effects in the Electronic Survey. Public Opinion Quarterly. https://doi.org/10.1086/268992

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