Cited by 3,057Survey Methodology and NonresponseSurvey Sampling and Estimation TechniquesPsychometric Methodologies and Testing

Sensitive questions in surveys.

Tourangeau, Roger, Yan, Ting·2007·Psychological Bulletin

Abstract

Psychologists have worried about the distortions introduced into standardized personality measures by social desirability bias. Survey researchers have had similar concerns about the accuracy of survey reports about such topics as illicit drug use, abortion, and sexual behavior. The article reviews the research done by survey methodologists on reporting errors in surveys on sensitive topics, noting parallels and differences from the psychological literature on social desirability. The findings from the survey studies suggest that misreporting about sensitive topics is quite common and that it is largely situational. The extent of misreporting depends on whether the respondent has anything embarrassing to report and on design features of the survey. The survey evidence also indicates that misreporting on sensitive topics is a more or less motivated process in which respondents edit the information they report to avoid embarrassing themselves in the presence of an interviewer or to avoid repercussions from third parties.

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Crossref · 10.1037/0033-2909.133.5.859

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Authors
Tourangeau, R., & Yan, T.
Affiliations
  • University of Maryland, College Park (US)
  • University of Michigan (US)
Venue
Psychological Bulletin
Published
2007
Volume
133
Issue
5
Pages
859-883
ISSN
  • 0033-2909 (ISSN-L)
  • 1939-1455
OpenAlex
W2080673930
Cited by
3,057
References
168
Citations by year
2026: 279 · 2025: 247 · 2024: 188 · 2023: 157 · 2022: 201 · 2021: 254 · 2020: 233 · 2019: 189 · 2018: 198 · 2017: 199 · 2016: 166 · 2015: 157 · 2014: 153 · 2013: 146 · 2012: 99
FWCI
137.22
Type
journal article
Language
en
Open access
closed
Locations
  • Psychological Bulletin (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
  • Physical Sciences › Mathematics › Statistics and Probability › Survey Sampling and Estimation Techniques
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Keywords
sensitive questions, social desirability bias, misreporting, survey accuracy, error reporting, survey design, embarrassment, illicit drug use, sexual behavior, abortion, personality measures
MeSH terms
Abortion, Induced, Female, Health Surveys, Humans, Male, Personality Tests, Pregnancy, Surveys and Questionnaires, Sexual Behavior, Social Desirability, Social Problems, Illicit Drugs, Bias, Substance-Related Disorders

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