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Cited by 1,023

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

The Fire of Desire: A Multisited Inquiry into Consumer Passion

Open access
Belk, Russell W., Ger, Güliz, Askegaard, Søren·2003·Journal of Consumer Research

Abstract

Desire is the motivating force behind much of contemporary consumption. Yet, consumer research has devoted little specific attention to passionate and fanciful consumer desire. This paper is grounded in consumers' everyday experiences of longing for and fantasizing about particular goods. Based on journals, interviews, projective data, and inquiries into daily discourses in three cultures (the U.S., Turkey, and Denmark), we develop a phenomenological account of desire. We find that desire is regarded as a powerful cyclic emotion that is both discomforting and pleasurable. Desire for desire, hope for hope, self-seduction, and tensions between seduction and morality are the forces that we find underlie desire and its pursuit. We discuss theoretical implications of these processes for consumer research.

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Metadata

Authors
Belk, R. W., Ger, G., & Askegaard, S.
Venue
Journal of Consumer Research
Published
2003-12
Volume
30
Issue
3
Pages
326-351
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2115430170
Cited by
1,023
References
5
FWCI
73.55
Type
journal article
Language
en
Open access
bronze

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CoChat. (2026). Citation check: The Fire of Desire: A Multisited Inquiry into Consumer Passion. https://app.cochat.ai/papers/10.1086/378613
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Belk, R. W., Ger, G., & Askegaard, S. (2003). The Fire of Desire: A Multisited Inquiry into Consumer Passion. Journal of Consumer Research. https://doi.org/10.1086/378613

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.