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Cited by 341

The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.

On the Consumption of Negative Feelings

Open access
Andrade, Eduardo B., Cohen, Joel B.·2007·Journal of Consumer Research

Abstract

How can the hedonistic assumption (i.e., people's willingness to pursue pleasure and avoid pain) be reconciled with people choosing to expose themselves to experiences known to elicit negative feelings? We assess how (1) the intensity of the negative feelings, (2) positive feelings in the aftermath, and (3) the coactivation of positive and negative feelings contribute to our understanding of such behavior. In a series of four studies, consumers with either approach or avoidance tendencies (toward horror movies) were asked to report their positive and/or negative feelings either after (experiment 1) or while (experiments 2, 3A, and 3B) they were exposed to a horror movie. We demonstrate how a model incorporating coactivation principles and enriched with a protective frame moderator (via detachment) can provide a more parsimonious and viable description of the affective reactions that result from counterhedonic behavior.

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Metadata

Authors
Andrade, E. B., & Cohen, J. B.
Venue
Journal of Consumer Research
Published
2007-10
Volume
34
Issue
3
Pages
283-300
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2097746571
Cited by
341
References
14
FWCI
238.03
Type
journal article
Language
en
Open access
bronze

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CoChat. (2026). Citation check: On the Consumption of Negative Feelings. https://app.cochat.ai/papers/10.1086/519498
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Andrade, E. B., & Cohen, J. B. (2007). On the Consumption of Negative Feelings. Journal of Consumer Research. https://doi.org/10.1086/519498

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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