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Cited by 255

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

One Individual, Two Identities: Frame Switching among Biculturals

Luna, David, Ringberg, Torsten, Peracchio, Laura A.·2008·Journal of Consumer Research

Abstract

Bicultural bilingual individuals have incorporated two cultures within themselves and speak the languages of those cultures. When cued by a particular language, these individuals activate distinct sets of culture-specific concepts, or mental frames, which include aspects of their identities. Three studies show that language-triggered frame switching (i.e., switching from one set of mental frames to another) occurs only with biculturals, not with bilinguals who are not bicultural. The studies uncover frame switching at the within-individual level, and they include both qualitative and experimental evidence. They also provide a methodology to identify the relative activation strength of specific mental frames in different languages.

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Crossref · 10.1086/586914

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Metadata

Authors
Luna, D., Ringberg, T., & Peracchio, L. A.
Venue
Journal of Consumer Research
Published
2008-08
Volume
35
Issue
2
Pages
279-293
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2061863121
Cited by
255
References
4
FWCI
40.53
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.