Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

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Items 201–205 of 205

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5. Understanding consumer purchase intention in social media influencer marketing: the mediating role of parasocial relationship and trust in the Moroccan context
   Nassim, Salma, Soulami, Malika, Hasinat, Imane, Nassim, Imad, Touate, Samira · 2026 · Frontiers in Communication