Certification Labels Versus Convenience Formats: What Drives the Market in Aquaculture Products?
Open accessAbstract
A priority for the new Common Fishery Policy will be to enhance the competitiveness of EU aquaculture in compliance with high standards of consumer protection, animal welfare, and environmental sustainability. Consumer expectations in relation to food quality present new business opportunities for EU aquaculture producers who are willing to differentiate their products. In particular, new convenience formats and certification labels are likely to influence consumer choices. This study uses the choice experiment method to investigate consumer preferences and willingness to pay for new convenient formats and certification labels for oysters. Cross-sectional data were collected through a web-based consumer survey carried out in Italy in 2015. The main result of the study is that certification labels are decisively more effective than new convenient preparation formats to differentiate high-quality products. However, some heterogeneity was detected in consumer preferences.
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Emerging trends in European food, diets and food industry
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- Authors
- Carlucci, D., Devitiis, B. D., Nardone, G., & Santeramo, F. G.
- Affiliations
- University of Bari Aldo Moro (IT)
- University of Foggia (IT)
- Venue
- Marine Resource Economics
- Publisher
- University of Chicago Press
- Published
- 2017-07
- Volume
- 32
- Issue
- 3
- Pages
- 295-310
- ISSN
- 0738-1360 (ISSN-L)
- 2334-5985
- OpenAlex
- W2559953777
- Cited by
- 41
- References
- 80
- Citations by year
- 2026: 1 · 2025: 6 · 2024: 4 · 2023: 6 · 2022: 3 · 2021: 6 · 2020: 3 · 2019: 1 · 2018: 9 · 2017: 2
- FWCI
- 7.38
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Licence
- cc-by-nc-nd
- Locations
- Marine Resource Economics (publishedVersion)
- BioOne Complete (BioOne) (submittedVersion)
- CINECA IRIS Institutional Research Information System (University of Bari Aldo Moro) (submittedVersion, cc-by-nc-nd)
- Topics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Keywords
- aquaculture products, certification labels, oysters, consumer preferences, willingness to pay, product differentiation, food quality, consumer protection, EU fisheries policy, consumer heterogeneity
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