Cited by 199Nutrition, Health and Food BehaviorConsumer Behavior and Marketing InfluenceConsumer Attitudes and Food Labeling

The influence of lifestyle characteristics and beliefs about convenience food on the demand for convenience foods in the Irish market

de Boer, Martine, McCarthy, Mary, Cowan, Cathal, Ryan, Isabel·2004·Food Quality and Preference

Abstract

This paper focuses on the Irish convenience food consumer and investigates four convenience food categories: ready meals, take-away meals, restaurant meals, and pub meals. A nationally representative (n=1024) survey was undertaken in Ireland amongst primary food purchasers in the household. Within each convenience food category, consumers were segmented into tertiles based on their level of consumption. The tertile with the highest consumption level of convenience foods was compared with the tertile with the lowest consumption level on their food-related lifestyles, convenience food-related lifestyles and their beliefs about convenience food. Analysis of data found that the consumption of ready meals and take-away meals was most associated with convenience related dimensions. Restaurant and pub meals seem to be less related to the convenience dimensions. The purchase of restaurant meals was strongly related to social event. Furthermore the effect of lifestyles and beliefs on the purchase of convenience food was examined. Comparison of the regression results across the four convenience food categories highlighted the importance of convenience food-related lifestyle issues in the purchase of ready meals. General food-related lifestyle issues were more important in the purchase of take-away meals. The consumption of restaurant and pub meals was least effected by convenience related dimensions and more by the importance of social events.

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Crossref · 10.1016/s0950-3293(03)00054-5

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  • Convenience food choice is positively related to lifestyle (social events, breakdown of mealtimes, eating alone, novelty) and time constraints, but negatively associated with cooking ability and importance of freshness.

    “de Boer, McCarthy, Cowan, and Ryan (2004) compared convenience categories (take-away meals, ready meals, and pub-restaurant meals) and concluded that convenience food choice is positively related to the lifestyle (social events breakdown of mealtimes, eating alone, novelty) and time constraints, but negatively associated to cooking ability and importance of freshness into food choice.”

    From Emerging trends in European food, diets and food industry (2018) · cites this paper as de Boer et al., 2004

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Authors
de Boer, M., McCarthy, M., Cowan, C., & Ryan, I.
Affiliations
  • National University of Ireland (IE)
  • Teagasc - The Irish Agriculture and Food Development Authority (IE)
Venue
Food Quality and Preference
Publisher
Elsevier BV
Published
2004-03
Volume
15
Issue
2
Pages
155-165
ISSN
0950-3293 (ISSN-L)
OpenAlex
W2078338240
Cited by
199
References
24
Citations by year
2026: 5 · 2025: 10 · 2024: 8 · 2023: 11 · 2022: 6 · 2021: 8 · 2020: 12 · 2019: 6 · 2018: 13 · 2017: 18 · 2016: 9 · 2015: 11 · 2014: 10 · 2013: 10 · 2012: 11
FWCI
2.86
Type
journal article
Language
en
Open access
closed
Locations
Food Quality and Preference (publishedVersion)
Topics
  • Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords
convenience foods, consumer lifestyle, ready-to-eat meals, restaurant meals, dietary intake, customer segmentation, social gatherings, Irish consumers

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