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Cited by 332

The DOI matches its Crossref record; 28 of the 28 references it cites were found in a registry or an index.

Completion Time and Response Order Effects in Web Surveys

Open access
Malhotra, N.·2008·Public Opinion Quarterly
DOI 10.1093/poq/nfn050
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Abstract

The use of the World Wide Web to conduct surveys has grown rapidly over the past decade, raising concerns regarding data quality, questionnaire design, and sample representativeness. This research note focuses on an issue that has not yet been studied: Are respondents who complete self-administered Web surveys more quickly—perhaps taking advantage of participation benefits while minimizing effort—also more prone to response order effects, a manifestation of “satisficing”? I surveyed a random sample of the US adult population over the Web and manipulated the order in which respondents saw the response options. I then assessed whether primacy effects were moderated by the overall length of time respondents took to complete the questionnaires. I found that low-education respondents who filled out the questionnaire most quickly were most prone to primacy effects when completing items with unipolar rating scales. These results have important implications for various aspects of Web survey methodology including panel management, human–computer interaction, and response order randomization.

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Metadata

Authors
Malhotra, N.
Venue
Public Opinion Quarterly
Publisher
Oxford University Press (OUP)
Published
2008-12-01
Volume
72
Issue
5
Pages
914-934
ISSN
  • 0033-362X (ISSN-L)
  • 1537-5331
DOI
10.1093/poq/nfn050
OpenAlex
W2134231299
Cited by
332
References
28
FWCI
24.39
Type
journal article
Language
en
Open access
bronze

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CoChat. (2026). Citation check: Completion Time and Response Order Effects in Web Surveys. https://app.cochat.ai/papers/10.1093/poq/nfn050
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Malhotra, N. (2008). Completion Time and Response Order Effects in Web Surveys. Public Opinion Quarterly. https://doi.org/10.1093/poq/nfn050

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