Cited by 308Communication and COVID-19 ImpactSocial Media in Health EducationPublic Relations and Crisis Communication

World leaders' usage of twitter in response to the COVID-19 pandemic: A content analysis

Open access
Rufai, Sohaib R, Bunce, Catey·2020·Journal of Public Health

Abstract

BACKGROUND: It is crucial that world leaders mount effective public health measures in response to COVID-19. Twitter may represent a powerful tool to help achieve this. Here, we explore the role of Twitter as used by Group of Seven (G7) world leaders in response to COVID-19. METHODS: This was a qualitative study with content analysis. Inclusion criteria were as follows: viral tweets from G7 world leaders, attracting a minimum of 500 'likes'; keywords 'COVID-19' or 'coronavirus'; search dates 17 November 2019 to 17 March 2020. We performed content analysis to categorize tweets into appropriate themes and analyzed associated Twitter data. RESULTS: Eight out of nine (88.9%) G7 world leaders had verified and active Twitter accounts, with a total following of 85.7 million users. Out of a total 203 viral tweets, 166 (82.8%) were classified as 'Informative', of which 48 (28.6%) had weblinks to government-based sources, while 19 (9.4%) were 'Morale-boosting' and 14 (6.9%) were 'Political'. Numbers of followers and viral tweets were not strictly related. CONCLUSIONS: Twitter may represent a powerful tool for world leaders to rapidly communicate public health information with citizens. We would urge general caution when using Twitter for health information, with a preference for tweets containing official government-based information sources.

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1093/pubmed/fdaa049

Cites

20 of 20 references verified0 citation errors · 0 not checkable

Statistics

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Cites

Flagged first, then by citations

Research works printed but not linked: 3

  1. [8]8. Twitter Quarterly Results: 2019 Fourth Quarter. https://investor.twitterinc.com/financial-information/quarterly-results/default.aspx (18 March, date last accessed).
  2. [20]20. Garofalo ME, Fee E. Feminism and hospital reform. Am J Public Health 2010;100(9):1588–8. [DOI] [PMC free article] [PubMed] [Google Scholar]
  3. [28]28. Twitter Information Operations Directed at Hong Kong. 2019. https://blog.twitter.com/en_us/topics/company/2019/information_operations_directed_at_Hong_Kong.html (25 March 2020, date last accessed). Articles from Journal of Public Health (Oxford, England) are provided here courtesy of Oxford University Press

Cited by

Sorted by citations

Authors
Rufai, S. R., & Bunce, C.
Affiliations
  • University of Leicester (GB)
  • King's College London (GB)
Corresponding author
Rufai, Sohaib R
Venue
Journal of Public Health
Published
2020-04-20
Volume
42
Issue
3
Pages
510-516
ISSN
  • 0943-1853 (ISSN-L)
  • 1741-3842
  • 1741-3850
OpenAlex
W3016994297
Cited by
308
References
20
Citations by year
2026: 7 · 2025: 16 · 2024: 30 · 2023: 52 · 2022: 76 · 2021: 96 · 2020: 31
FWCI
76.49
Type
journal article
Language
en
Open access
Locations
  • Journal of Public Health (publishedVersion, public-domain)
  • PubMed Central (publishedVersion)
  • PubMed (publishedVersion)
Funders
  • National Institute for Health Research
  • Guy's and St Thomas' NHS Foundation Trust
  • King’s College London
  • Department of Health and Social Care
Topics
  • Social Sciences › Communication › Communication and COVID-19 Impact
  • Social Sciences › Health › Social Media in Health Education
  • Social Sciences › Communication › Public Relations and Crisis Communication
Keywords
Twitter, COVID-19 pandemic, social media communication, public health communication, political communication
MeSH terms
Betacoronavirus, COVID-19, SARS-CoV-2, Adult, Communication, Female, Humans, Male, Middle Aged, Pneumonia, Viral, Public Health, Global Health, Practice Guidelines as Topic, Coronavirus Infections, Information Dissemination, Qualitative Research, Pandemics, Social Media

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review