A model of online misinformation
Abstract
Abstract We present a model of online content sharing where agents sequentially observe an article and decide whether to share it with others. This content may or may not contain misinformation. Each agent starts with an ideological bias and gains utility from positive social media interactions but does not want to be called out for propagating misinformation. We characterize the (Bayesian–Nash) equilibria of this social media game and establish that it exhibits strategic complementarities. Under this framework, we study how a platform interested in maximizing engagement would design its algorithm. Our main result establishes that when the relevant articles have low-reliability and are thus likely to contain misinformation, the engagement-maximizing algorithm takes the form of a “filter bubble”—creating an echo chamber of like-minded users. Moreover, filter bubbles become more likely when there is greater polarization in society and content is more divisive. Finally, we discuss various regulatory solutions to such platform-manufactured misinformation.
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This strategy places a premium on user attention, which has led companies to deploy AI and machine learning techniques to prolong user engagement, often to the detriment of individual and societal well-being.
“This strategy places a premium on user attention, which has led companies to deploy AI and machine learning techniques to prolong user engagement, often to the detriment of individual and societal well-being (12–15).”
From The impact of generative artificial intelligence on socioeconomic inequalities and policy making (2024) · cites this paper as [13]
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- Authors
- Acemoglu, D., Ozdaglar, A., & Siderius, J.
- Affiliations
- Massachusetts Institute of Technology, NBER, and CEPR ,
- Massachusetts Institute of Technology (US)
- Dartmouth College (US)
- Corresponding author
- Siderius, James
- Venue
- Review of Economic Studies
- Publisher
- Oxford University Press (OUP)
- Published
- 2023-12-12
- Volume
- 91
- Issue
- 6
- Pages
- 3117-3150
- ISSN
- 0034-6527 (ISSN-L)
- 1467-937X
- OpenAlex
- W4389606860
- Cited by
- 82
- References
- 56
- Citations by year
- 2026: 26 · 2025: 24 · 2024: 17 · 2023: 5 · 2022: 7 · 2021: 1 · 2020: 1 · 2019: 1
- FWCI
- 31.07
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Review of Economic Studies (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Decision Sciences › Management Science and Operations Research › Game Theory and Applications
- Social Sciences › Communication › Social Media and Politics
- Keywords
- online misinformation, content sharing, social media, Bayesian Nash equilibrium, strategic complementarity, filter bubbles, echo chambers, ideological bias, polarization, content reliability, misinformation regulation
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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