The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
Explaining intention to use mobile chat services: moderating effects of gender
Abstract
Purpose: In this article the authors aim to investigate the moderating effects of gender in explaining intention to use mobile chat services. Design/methodology/approach: An extended adoption model based on the technology acceptance model and theory of reasoned action is applied for pin‐pointing the antecedents of intention to use mobile chat services and for revealing cross‐gender differences. The hypotheses are tested on data from a survey of 684 users of mobile chat services. Findings: The study results suggest that social norms and intrinsic motives such as enjoyment are important determinants of intention to use among female users, whereas extrinsic motives such as usefulness and – somewhat surprisingly – expressiveness are key drivers among men. Research limitations/implications: The findings put renewed focus on non‐utilitarian motives and illuminate the role of gender in technology adoption. Practical implications: The cross‐gender differences observed give several guidelines for mobile service developers and marketers in how to accommodate female versus male users. Originality/value: The paper provides important and new insights both into mobile services adoption and into gender as an important segmentation variable in marketing.
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Cites
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Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.1992.tb00945.x · Cited by 6,231 · cited 1×
“Perceived enjoyment refers to “the extent to which the activity of using the computer (technology) is perceived to be enjoyable in its own right, apart from any performance consequences that may be anticipated” ( Davis et al. , 1992”
BackgroundAgarwal, R., & Karahanna, E. (2000) · MIS Quarterly · doi:10.2307/3250951 · Cited by 4,726
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Cited by
Technology acceptance model (TAM) and social media usage: an empirical study on Facebook
Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014) · Journal of Enterprise Information Management · doi:10.1108/jeim-04-2012-0011 · Cited by 937
Demographic differences in perceived benefits from gamification
Koivisto, J., & Hamari, J. (2014) · Computers in Human Behavior · doi:10.1016/j.chb.2014.03.007 · Cited by 841
Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context
Sledgianowski, D., & Kulviwat, S. (2009) · Journal of Computer Information Systems · doi:10.1080/08874417.2009.11645342 · Cited by 568
User experience, satisfaction, and continual usage intention of IT
Deng, L., Turner, D. E., Gehling, R., & Prince, B. (2010) · European Journal of Information Systems · doi:10.1057/ejis.2009.50 · Cited by 396
Okumus, B., Ali, F., Bilgihan, A., & Ozturk, A. B. (2018) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2018.01.001 · Cited by 331
Metadata
- Authors
- Nysveen, H., Pedersen, P. E., & Thorbjørnsen, H.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 2005-08-01
- Volume
- 22
- Issue
- 5
- Pages
- 247-256
- ISSN
- 0736-3761 (ISSN-L)
- OpenAlex
- W2021234302
- Cited by
- 640
- References
- 12
- FWCI
- 34.17
- Type
- journal article
- Language
- en
- Open access
- closed
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- Nysveen, H., Pedersen, P. E., & Thorbjørnsen, H. (2005). Explaining intention to use mobile chat services: moderating effects of gender. Journal of Consumer Marketing. https://doi.org/10.1108/07363760510611671
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
