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Cited by 335

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Conceptualizing self‐monitoring: links to materialism and product involvement

Browne, Beverly A., Kaldenberg, Dennis O.·1997·Journal of Consumer Marketing

Abstract

The relationship of self‐monitoring to buying behavior and to the consumer’s value system is controversial and not well understood. The study examined the relationship between self‐monitoring, materialism, and involvement with clothing and brands among a sample of 387 young adults. Constructs were measured with Snyder’s Self‐Monitoring Scale, the Material Values Scale, the Consumer Involvement Profile, and a scale measuring market alienation. Self‐monitoring was positively related to materialism, to clothing involvement, and to interest in marketplace events and brands. Discusses implications for the meaning of self‐monitoring and the use of personality in explaining consumption behavior. Suggests implications for marketing strategy.

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Crossref · 10.1108/07363769710155848

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Metadata

Authors
Browne, B. A., & Kaldenberg, D. O.
Venue
Journal of Consumer Marketing
Publisher
Emerald
Published
1997-02-01
Volume
14
Issue
1
Pages
31-44
ISSN
0736-3761 (ISSN-L)
OpenAlex
W2093600927
Cited by
335
References
1
FWCI
6.30
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Conceptualizing self‐monitoring: links to materialism and product involvement. https://app.cochat.ai/papers/10.1108/07363769710155848
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Browne, B. A., & Kaldenberg, D. O. (1997). Conceptualizing self‐monitoring: links to materialism and product involvement. Journal of Consumer Marketing. https://doi.org/10.1108/07363769710155848

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.