The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
Influence of social norms, perceived playfulness and online shopping anxiety on customers' adoption of online retail shopping: An empirical study in the Turkish context
Open accessAbstract
Purpose: The previous studies examining the role of subjective norm (SN), online shopping anxiety (ANX) and perceived playfulness (PPL) in predicting the consumer's adoption of online shopping yielded fragmented and inconsistent findings. Also, a high proportion of these findings assessing the regarded behaviour of consumers in the West cannot be directly applied to a cross‐cultural context. The purpose of this paper is to investigate the relationships between these variables and the variables of technology acceptance model (TAM) associated with customer's online shopping intentions in an international environment. Design/methodology/approach: The research model reflecting the effects of SN, ANX and PPL on TAM constructs has been proposed. In total, 278 cases were gathered from online shoppers through a web‐based survey. Structural equation modelling was used to evaluate the proposed research model in terms of path significance, overall model fit and explanatory power. Findings: It was found that PPL had positive direct effects on both perceived ease of use of online shopping (PEOU) and behavioural intentions to shop online (BI). Nevertheless, SN and ANX appeared to exert significant positive and negative influences respectfully on only PEOU. Research limitations/implications: The study findings were obtained from the single snapshot research, and the small dataset covering only actual online shoppers. Therefore, the future research should carry a longitudinal nature to show the temporal change effects and remedy the possibility of self‐selection bias with a broader research sample. Originality/value: The paper provides additional insights for retailers and researchers into the effects of SN, ANX and PPL on online shopping intentions of Turkish consumers, which could be used in formulating online marketing strategies and considering future research directions.
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Citations
Cites
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“TAM is an adaptation of theory of reasoned action (TRA), developed by Ajzen and Fishbein (1977)”
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User Acceptance of Hedonic Information Systems1
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A Model of the Antecedents of Perceived Ease of Use: Development and Test
Venkatesh, V., & Davis, F. D. (1996) · Decision Sciences · doi:10.1111/j.1540-5915.1996.tb01822.x · Cited by 3,802
Hedonic and utilitarian motivations for online retail shopping behavior
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Cited by
Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015) · Internet Research · doi:10.1108/intr-05-2014-0146 · Cited by 493
“Working out for likes”: An empirical study on social influence in exercise gamification
Hamari, J., & Koivisto, J. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.04.018 · Cited by 473
Padilla-Meléndez, A., del Aguila-Obra, A. R., & Garrido-Moreno, A. (2013) · Computers & Education · doi:10.1016/j.compedu.2012.12.014 · Cited by 447
Faqih, K. M. S. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.01.016 · Cited by 262
Celik, H. (2016) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-05-2015-0077 · Cited by 209
Metadata
- Authors
- Çelik, H.
- Venue
- International Journal of Retail & Distribution Management
- Publisher
- Emerald
- Published
- 2011-05-10
- Volume
- 39
- Issue
- 6
- Pages
- 390-413
- ISSN
- 0959-0552 (ISSN-L)
- OpenAlex
- W1517604277
- Cited by
- 163
- References
- 12
- FWCI
- 19.51
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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