Cited by 512Diverse Aspects of Tourism ResearchGlobal Healthcare and Medical TourismRecreation, Leisure, Wilderness Management

Market segments of Push and pull motivations: A canonical correlation approach

Baloglu, Seyhmus, Uysal, Muzaffer·1996·International Journal of Contemporary Hospitality Management

Abstract

Evaluates a technique which allows the simultaneous examination of push and pull motivations. The relationship between these two motivations for overseas pleasure travel has been studied for a German sample of 1,212 respondents. Argues that the information generated from this analysis could provide significant insight and marketing advantage when segmenting travellers, designing promotional programmes and packages, and in making decisions about destination product development.

Integrity signals

Registry

Crossref · 10.1108/09596119610115989

Cites

17 of 17 references verified0 citation errors · 0 not checkable

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Authors
Baloglu, S., & Uysal, M.
Affiliations
Virginia Tech (US)
Venue
International Journal of Contemporary Hospitality Management
Publisher
Emerald
Published
1996-06-01
Volume
8
Issue
3
Pages
32-38
ISSN
0959-6119 (ISSN-L)
OpenAlex
W2090947153
Cited by
512
References
17
Citations by year
2026: 10 · 2025: 13 · 2024: 18 · 2023: 24 · 2022: 35 · 2021: 40 · 2020: 32 · 2019: 28 · 2018: 29 · 2017: 41 · 2016: 33 · 2015: 23 · 2014: 37 · 2013: 23 · 2012: 15
FWCI
1.66
Type
journal article
Language
en
Open access
closed
Locations
International Journal of Contemporary Hospitality Management (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
  • Health Sciences › Health Professions › General Health Professions › Global Healthcare and Medical Tourism
  • Social Sciences › Psychology › Social Psychology › Recreation, Leisure, Wilderness Management
Keywords
push and pull motivation, market segmentation, tourist motivation, tourism promotion, German travelers

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