Market segments of Push and pull motivations: A canonical correlation approach
Abstract
Evaluates a technique which allows the simultaneous examination of push and pull motivations. The relationship between these two motivations for overseas pleasure travel has been studied for a German sample of 1,212 respondents. Argues that the information generated from this analysis could provide significant insight and marketing advantage when segmenting travellers, designing promotional programmes and packages, and in making decisions about destination product development.
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Pull factors include tangible resources that determine the attractiveness of the destination, such as landscapes, beaches, and historical resources.
“Pull factors include tangible resources that determine the attractiveness of the destination, such as landscapes, beaches, and historical resources [16].”
From Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism (2020) · cites this paper as [16]
Tourists who look for opportunities to increase their knowledge and satisfy their intellectual needs want to experience a culture different from their own and visit historic old cities.
“This is in line with previous studies [16,17], showing that tourists who look for opportunities to increase their knowledge and satisfy their intellectual needs want to experience a culture that is different from their own and visit historic old cities.”
From Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism (2020) · cites this paper as [16]
The push factors represent the segmentation of a market.
“According to previous studies [16,17], the push factors represent the segmentation of a market.”
From Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism (2020) · cites this paper as [16]
Even though push variable 'sports' and pull variable 'nature/outdoor' do not represent the same market segment, they have a close relationship.
“According to Baloglu and Uysal [16], even though the push variable”
From Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism (2020) · cites this paper as [16]
Tourists who want to stay fit during their vacations are attracted by destinations that offer sports activities.
“Prior studies also support this relationship [16], highlighting that tourists who want to stay fit during their vacations are attracted by destinations that offer sports activities.”
From Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism (2020) · cites this paper as [16]
The push variable 'sports' has the strongest relationship with the pull variable 'activities/sports'.
“As hypothesized, the push variable”
From Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism (2020) · cites this paper as [16]
Cites
Multivariate Data Analysis with Readings.
Rutherford, G. S. W., Hair, J. F., Anderson, R. E., & Tatham, R. L. (1988) · Journal of the Royal Statistical Society Series D (The Statistician) · doi:10.2307/2348783 · Cited by 5,837 · see citing works
Multivariate Data Analysis with Readings.
Jolliffe, I. T., Hair, J. F., Anderson, R. E., & Tatham, R. L. (1988) · Journal of the Royal Statistical Society Series A (Statistics in Society) · doi:10.2307/2983017 · Cited by 5,102 · see citing works
Motivations for pleasure vacation
Crompton, J. L. (1979) · Annals of Tourism Research · doi:10.1016/0160-7383(79)90004-5 · Cited by 3,534 · see citing works
Tourist motivation an appraisal
Dann, G. M. S. (1981) · Annals of Tourism Research · doi:10.1016/0160-7383(81)90082-7 · Cited by 1,464 · see citing works
Toward a social psychological theory of tourism motivation: A rejoinder
Iso‐Ahola, S. E. (1982) · Annals of Tourism Research · doi:10.1016/0160-7383(82)90049-4 · Cited by 1,296 · see citing works
Psychological nature of leisure and tourism experience
Mannell, R. C., & Iso‐Ahola, S. E. (1987) · Annals of Tourism Research · doi:10.1016/0160-7383(87)90105-8 · Cited by 815 · see citing works
Testing the push and pull factors
Uysal, M., & Jurowski, C. A. (1994) · Annals of Tourism Research · doi:10.1016/0160-7383(94)90091-4 · Cited by 614 · see citing works
Self-citationTravel Motivations of Japanese Overseas Travelers: A Factor-Cluster Segmentation Approach
Cha, S., McCleary, K. W., & Uysal, M. (1995) · Journal of Travel Research · doi:10.1177/004728759503400104 · Cited by 524 · see citing works
Self-citationGoodrich, J. N. (1978) · Journal of Travel Research · doi:10.1177/004728757801700202 · Cited by 356 · see citing works
Product bundles and market segments based on travel motivations: A canonical correlation approach
Chul Oh, H., Uysal, M., & Weaver, P. A. (1995) · International Journal of Hospitality Management · doi:10.1016/0278-4319(95)00010-a · Cited by 285 · see citing works
Self-citationMotivational Determinates Of International Pleasure Time
Yuan, S., & Mcdonald, C. (1990) · Journal of Travel Research · doi:10.1177/004728759002900109 · Cited by 284 · see citing works
Holloway, J. C., & Plant, R. (1988) · Medical Entomology and Zoology · Cited by 202 · see citing works
Attraction attributes and motivations: A canonical correlation analysis
Pyo, S., Mihalik, B. J., & Uysal, M. (1989) · Annals of Tourism Research · doi:10.1016/0160-7383(89)90077-7 · Cited by 132 · see citing works
Self-citationBenefit Bundle Analysis: An Empirical Study of International Travelers
Goodrich, J. N. (1977) · Journal of Travel Research · doi:10.1177/004728757701600202 · Cited by 75 · see citing works
Travel motivation variations of overseas German visitors.
Jamrozy, U., & Uysal, M. S. (1994) · Cited by 67 · see citing works
Self-citationVacation market segmentation a domain-specific value approach
van Veen, W. M. O., & Verhallen, T. M. M. (1986) · Annals of Tourism Research · doi:10.1016/0160-7383(86)90056-3 · Cited by 40 · see citing works
An Exposition of Canonical Correlation in Leisure Research
Christensen, J. E. (1983) · Journal of Leisure Research · doi:10.1080/00222216.1983.11969565 · Cited by 24 · see citing works
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Inspiration and wellness tourism: The role of cognitive appraisal
Liu, B., Li, Y., Kralj, A., Moyle, B., & He, M. (2022) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2022.2061676 · Cited by 113 · see citing works
Katsikari, C., Hatzithomas, L., Fotiadis, T., & Folinas, D. (2020) · Sustainability · doi:10.3390/su12114770 · Cited by 112 · see citing works
Bočkus, D., Tammi, T., Vento, E., & Komppula, R. (2023) · International Journal of Spa and Wellness · doi:10.1080/24721735.2022.2139899 · Cited by 31 · see citing works
Ding, X., & Xu, J. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1293050 · Cited by 7 · see citing works
- Authors
- Baloglu, S., & Uysal, M.
- Affiliations
- Virginia Tech (US)
- ORCID
- Uysal, Muzaffer
- Venue
- International Journal of Contemporary Hospitality Management
- Publisher
- Emerald
- Published
- 1996-06-01
- Volume
- 8
- Issue
- 3
- Pages
- 32-38
- ISSN
- 0959-6119 (ISSN-L)
- OpenAlex
- W2090947153
- Cited by
- 512
- References
- 17
- Citations by year
- 2026: 10 · 2025: 13 · 2024: 18 · 2023: 24 · 2022: 35 · 2021: 40 · 2020: 32 · 2019: 28 · 2018: 29 · 2017: 41 · 2016: 33 · 2015: 23 · 2014: 37 · 2013: 23 · 2012: 15
- FWCI
- 1.66
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Contemporary Hospitality Management (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Health Sciences › Health Professions › General Health Professions › Global Healthcare and Medical Tourism
- Social Sciences › Psychology › Social Psychology › Recreation, Leisure, Wilderness Management
- Keywords
- push and pull motivation, market segmentation, tourist motivation, tourism promotion, German travelers
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