The DOI matches its Crossref record.
Co‐creating unique value with customers
Abstract
The traditional system of company‐centric value creation (that has served us so well over the past 100 years) is becoming obsolete. Leaders now need a new frame of reference for value creation. In the emergent economy, competition will center on personalized co‐creation experiences, resulting in value that is truly unique to each individual. The authors see a new frontier in value creation emerging, replete with fresh opportunities. In this new frontier the role of the consumer has changed from isolated to connected, from unaware to informed, from passive to active. As a result, companies can no longer act autonomously, designing products, developing production processes, crafting marketing messages, and controlling sales channels with little or no interference from consumers. Armed with new tools and dissatisfied with available choices, consumers want to interact with firms and thereby co‐create value. The use of interaction as a basis for co‐creation is at the crux of our emerging reality. The co‐creation experience of the consumer becomes the very basis of value. The authors offer a DART model for managing co‐creation of value processes.
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“More recently, cocreation is viewed as an appropriate customer-centric mechanism for health care organizations in which value is created with customers rather than for customers [7,8].”
From Improving the Theoretical Understanding Toward Patient-Driven Health Care Innovation Through Online Value Cocreation: Systematic Review (2020) · cites this paper as [7]
Citations
Cited by
Sorted by citations
Items 501–600 of 1,003
Nardelli, G., & Broumels, M. (2017) · International Journal of Innovation Management · doi:10.1142/s1363919618500305 · Cited by 38
“What differentiates value co-creation from other implications of open innovation management is that all of the stakeholders typically aim to ensure that each party benefits from the relationship (Grönroos, 2012; Payne, Storbacka, & Frow, 2007; Prahalad & Ramaswamy, 2004a).”
BackgroundTowards innovation, co-creation and customers’ satisfaction: a banking sector perspective
Malik, M. I., & Ahsan, R. (2019) · Asia Pacific Journal of Innovation and Entrepreneurship · doi:10.1108/apjie-01-2019-0001 · Cited by 32
“Prahalad and Ramaswamy (2004) and Ahsan (2017) argued that the banks, through consumer dialogue get access to information that may not be under consideration otherwise.”
BackgroundInfluentialInteractive value formation: drivers and outcomes from Airbnb guests’ perspectives
Sthapit, E., & Björk, P. (2020) · Scandinavian Journal of Hospitality and Tourism · doi:10.1080/15022250.2020.1828163 · Cited by 38
“Some studies have suggested that empowering service representatives was a basic essential for a successful co-creation experience (Prahalad & Ramaswamy, 2004).”
BackgroundImplementation of Social Media Concepts for E-Government
Díaz, R., & González, D. P. (2018) · IGI Global eBooks · doi:10.4018/978-1-5225-7030-1.ch049 · Cited by 31
Measuring value‐leverage in aerospace supply chains
van Blokland, W. W. A. B., Fiksinski, Amoa, S. O. B., Santema, S. C., van Silfhout, G. ‐., & Maaskant, L. (2012) · International Journal of Operations & Production Management · doi:10.1108/01443571211253155 · Cited by 32
Heterogeneity of customers of personal image services: a segmentation based on value co-creation
Silva, F. J. C., Revilla‐Camacho, M., & Vázquez, M. V. (2013) · International Entrepreneurship and Management Journal · doi:10.1007/s11365-013-0266-3 · Cited by 31
“Literature review and development of hypotheses Value co-creation Co-creation implies the joint value creation between the supplier and the customer (Prahalad and Ramaswamy 2004a) and requires the building of experiences and the resolving of problems with a combined effort between the parts that…”
BackgroundInfluentialSocial capital and governance for sustainable rural development
Go, F. M., & Trunfio, M. (2013) · Studies in Agricultural Economics · doi:10.7896/j.1220 · Cited by 31
Mladenow, A., Bauer, C., & Strauß, C. (2014) · Global Journal of Flexible Systems Management · doi:10.1007/s40171-014-0061-1 · Cited by 31
“As a result, companies increasingly integrate customers into the value creation by absorbing their knowledge to develop appropriate products to meet the customers’ needs (Prahalad and Ramaswamy 2004; Sawhney et al. 2005).”
BackgroundInfluentialZhang, S., Wang, H., & Yi, X. (2025) · Proceedings of the ACM on Human-Computer Interaction · doi:10.1145/3757594 · Cited by 36
The Contours of Crowd Capability
Prpić, J., & Shukla, P. (2014) · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · doi:10.1109/hicss.2014.431 · Cited by 30
“On the other hand, peer production [4] co-creation [20] and innovation communities [28] underscore the importance of social capital in efforts to engage an ISmediated crowd.”
BackgroundDo task- and relation-oriented customers co-create a better quality of service?
Cheung, M. F. Y., & To, W. M. (2015) · Management Decision · doi:10.1108/md-05-2014-0252 · Cited by 30
Wilkin, C. L., Campbell, J., Moore, S., & Grembergen, W. V. (2012) · Journal of Information Systems · doi:10.2308/isys-50355 · Cited by 30
Rod, M., Lindsay, V. J., & Ellis, N. C. (2014) · Industrial Marketing Management · doi:10.1016/j.indmarman.2014.02.007 · Cited by 30
“…(Grönroos, 2008); and (iii) transaction-based value, i.e. valuein-exchange, which is the more firm-centered, traditional, transactional perspective, where value is created by the firm (seller) and the value proposition is either accepted or declined by customers (Prahalad & Ramaswamy, 2004).”
BackgroundInfluentialApplying Service Logic to Education: The Co-creation Experience and Value Outcomes
Dean, A., Griffin, M., & Kulczynski, A. (2016) · Procedia - Social and Behavioral Sciences · doi:10.1016/j.sbspro.2016.05.383 · Cited by 32
Analysis of Worldwide Research on Craft Beer
Durán‐Sánchez, A., del Río‐Rama, M. D. L. C., Álvarez‐García, J., & Oliveira, C. (2022) · SAGE Open · doi:10.1177/21582440221108154 · Cited by 30
“Currently the consumers are changing, they are connected instead of being isolated, better informed, and active compared to the passive attitude which they showed several years ago (Prahalad & Ramaswamy, 2004).”
BackgroundHealthcare 3D printing service innovation: Resources and capabilities for value Co-creation
Chaudhuri, A., Naseraldin, H., & Narayanamurthy, G. (2022) · Technovation · doi:10.1016/j.technovation.2022.102596 · Cited by 31
Wan, X., Li, Q., Zhang, G., et al. (2022) · Ocean & Coastal Management · doi:10.1016/j.ocecoaman.2022.106387 · Cited by 30
Kasouf, C. J., Darroch, J., Hultman, C. M., et al. (2008) · Journal of Research in Marketing and Entrepreneurship · doi:10.1108/01443571010996235 · Cited by 30
“articles were published at roughly the same time as Prahalad and Ramaswamy's (2004a, b, c)”
BackgroundNarrative‐based library marketing
Germano, M. A. (2010) · The Bottom Line Managing Library Finances · doi:10.1108/08880451011049641 · Cited by 30
“Instead, most libraries need to first develop a culture of marketing along with a core set of “co-created” messages that can be delivered during all patron interaction while providing a value-driven framework for all relevant customer directed communication ( Prahalad and Ramaswamy, 2004”
BackgroundThe role of competence in initiating the transition from products to service
Bjurklo, M., Edvardsson, B., & Gebauer, H. (2009) · Managing Service Quality · doi:10.1108/09604520910984346 · Cited by 28
Moving towards the Service-Dominant Logic – a Comment
Sweeney, J. (2007) · Australasian Marketing Journal (AMJ) · doi:10.1016/s1441-3582(07)70036-8 · Cited by 30
Smart advisors in the front office: Designing employee-empowering and citizen-centric services
Giesbrecht, T., Scholl, H., & Schwabe, G. (2016) · Government Information Quarterly · doi:10.1016/j.giq.2016.05.005 · Cited by 26
“Under these conditions, the service encounter can become an entirely positive experience for the citizens (Prahalad & Ramaswamy, 2004b).”
BackgroundMethodImpact of co-creation on innovation capability and firm performance: a structural equation modeling
Hamidi, F., & Gharneh, N. S. (2017) · AD-minister · doi:10.17230/ad-minister.30.4 · Cited by 30
Investigating community members’ purchase intention on Facebook fan page
Hsu, L. (2017) · Industrial Management & Data Systems · doi:10.1108/imds-05-2016-0180 · Cited by 40
“Second, value co-creation pertains to how consumers and firms co-create value through close interactions, and this concept can be regarded as a process through which consumers and firms continually interact with each other (Prahalad and Ramaswamy, 2004a).”
BackgroundRe-Positioning Customer Loyalty in a Fast Moving Consumer Goods Market
Sundström, M., & Lidholm, S. H. (2019) · Australasian Marketing Journal (AMJ) · doi:10.1016/j.ausmj.2019.09.004 · Cited by 29
Magro, C. G., Peña, M. L. M., & López, J. M. S. (2022) · Journal of Business and Industrial Marketing · doi:10.1108/jbim-12-2021-0568 · Cited by 36
Oklevik, O., Nysveen, H., & Pedersen, P. E. (2022) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2022.2120013 · Cited by 29
“Finally, transparency implies that information is symmetric, and that it includes the open availability of timely and precise information about value propositions (Mazur & Zaborek, 2014a; Prahalad and Ramaswamy, 2004c).”
BackgroundMethodInfluentialQuality in group service encounters
Finsterwalder, J., & Tuzovic, S. (2010) · Managing Service Quality · doi:10.1108/09604521011027552 · Cited by 35
Cherif, H., & Miled, B. (2013) · International Business Research · doi:10.5539/ibr.v6n9p14 · Cited by 32
Attractive quality for requirement assessment during the front‐end of innovation
Rejeb, H. B., Boly, V., & Morel‐Guimaraes, L. (2011) · The TQM Journal · doi:10.1108/17542731111110258 · Cited by 29
“Some researchers have underlined the need for the physical presence of the customer in this process (Kambil et al., 1999; Sawhney and Prandelli, 2000; Vandenbosch and Dawar, 2002; Von Hippel, 2002; Chesbrough, 2003; Callahan and Lasry, 2004; Prahalad and Ramaswamy, 2004; Hobo et al., 2006).”
BackgroundStrategic and bonding effects of enhancing the student feedback process
Robinson, N. M., & Celuch, K. G. (2016) · Journal of Marketing for HIGHER EDUCATION · doi:10.1080/08841241.2016.1146386 · Cited by 29
“…with the calls for organizational systems/processes characterized by access, transparency, and dialogue in the service co-creation literature (Prahalad & Ramaswamy, 2004) as well as the critical process variables of responsiveness, communication, and access in the educational service quality…”
BackgroundDART model from a customer's perspective: an exploratory study in the hospitality industry of Greece
Solakis, K., Peña‐Vinces, J. C., & López‐Bonilla, J. M. (2017) · Problems and Perspectives in Management · doi:10.21511/ppm.15(si).2017.07 · Cited by 31
“Access also juxtaposes ownership (Prahalad & Ramaswamy, 2004) by providing access to lifestyles and disregarding the need to “own” them.”
InfluentialBrand co-creation in multichannel media environments: a narrative approach
Bange, S., Moisander, J. K., & Järventie-Thesleff, R. (2019) · Journal of Media Business Studies · doi:10.1080/16522354.2019.1596722 · Cited by 34
“…and strategically important roles that informed, networked, empowered, and active consumers may play in creating – and destroying – brand value (Fournier & Avery, 2011; Hatch & Schultz, 2010; Lillqvist, Moisander, & Firat, 2018; Parmentier & Fischer, 2015; Prahalad & Ramaswamy, 2004a, 2004b).”
BackgroundMethodInfluentialHasan, S., Zahid, H., & Qayyum, A. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2393236 · Cited by 30
“…from value co-creation defined as the collaboration between a supplier and a client in co-development, co-design, and co-ideation of the product (Prahalad & ramaswamy, 2004). it is the intention of consumers to co-create brand value (tajvidi et al., 2021). service-dominant logic postulates…”
Yenicioglu, B., & Suerdem, A. K. (2015) · Procedia - Social and Behavioral Sciences · doi:10.1016/j.sbspro.2015.06.442 · Cited by 28
Behera, R. K., Bala, P. K., Rana, N. P., & Kizgin, H. (2022) · Information Systems Frontiers · doi:10.1007/s10796-021-10231-8 · Cited by 28
“Transparency eliminates user concerns about opportunistic behaviour and provides a sense of participation in a trustworthy community (Prahalad and Ramaswamy, 2004).”
BackgroundSustainability, Social Responsibility and Value Co-creation: A Case Study Based Approach
Sarmah, B., Islam, J. U., & Rahman, Z. (2015) · Procedia - Social and Behavioral Sciences · doi:10.1016/j.sbspro.2015.03.227 · Cited by 28
Network analysis of user generated content quality in Wikipedia
Ingawale, M., Dutta, A., Roy, R. K., & Seetharaman, P. (2013) · Online Information Review · doi:10.1108/oir-03-2011-0182 · Cited by 27
Knowledge sharing in communities of practice
Boh, W. F. (2014) · ACM SIGMIS Database the DATABASE for Advances in Information Systems · doi:10.1145/2621906.2621908 · Cited by 29
Why Don’t BOP Ventures Solve the Environmental Problems They Initially Set Out to Address?
Duke, D. (2016) · Organization & Environment · doi:10.1177/1086026616633271 · Cited by 29
“(Hart, 2010; Hart & London, 2005; Kumar & Whitney, 2007; London, 2008; London & Hart, 2004, 2011; London & Rondinelli, 2003; Prahalad & Ramaswamy, 2004; Sanchez, Ricart, & Rodriguez, 2007; Simanis et al., 2008).”
Boswijk, A. (2017) · Journal of Creating Value · doi:10.1177/2394964317697736 · Cited by 28
“Technology enables us to shift from being firm-centric to human-centric (Prahalad & Ramaswamy, 2004).”
BackgroundThe impacts of knowledge sharing-based value co-creation on user continuance in online communities
Chen, C., Du, R., Li, J., & Fan, W. (2017) · Information Discovery and Delivery · doi:10.1108/idd-11-2016-0043 · Cited by 30
Kotilainen, K., Saari, U. A., Mäkinen, S., & Ringle, C. M. (2019) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.04.296 · Cited by 28
Saebi, T., & Foss, N. J. (2014) · SSRN Electronic Journal · doi:10.2139/ssrn.2493736 · Cited by 28
Fischer, C., Hartmann, M., Reynolds, N., et al. (2008) · RePEc: Research Papers in Economics · doi:10.22004/ag.econ.44265 · Cited by 28
Understanding and managing engagement journeys
Jaakkola, E., & Alexander, M. (2024) · Journal of service management · doi:10.1108/josm-02-2024-0066 · Cited by 43
Dolles, H., & Söderman, S. (2013) · Edward Elgar Publishing eBooks · doi:10.4337/9781781005866.00030 · Cited by 28
User integration in social media: an empirical analysis
Wirtz, B. W., Nitzsche, P., & Ullrich, S. (2013) · International Journal of Electronic Business · doi:10.1504/ijeb.2014.057901 · Cited by 27
“It can therefore be maintained that there is a strong urge for networking and cooperative experience among internet users (Cooke and Buckley, 2008; Fortt, 2007; Prahalad and Ramaswamy, 2004a).”
BackgroundNascent Design Principles Enabling Digital Service Platforms
Göbel, H., & Cronholm, S. (2016) · Lecture notes in computer science · doi:10.1007/978-3-319-39294-3_4 · Cited by 26
Consumer entrepreneurship and cultural innovation: The case of GinO12
Pedeliento, G., Bettinelli, C., Andreini, D., & Bergamaschi, M. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2018.04.019 · Cited by 30
Thomas, R. (2018) · Journal of Marketing Management · doi:10.1080/0267257x.2018.1545685 · Cited by 30
“[G56P6FR] Even at the open coding stage it was felt that these articulations, and others like them, presented perhaps the greatest managerial quandary, given that ‘consumers expect transparency’ (Prahalad & Ramaswamy, 2004, p. 8).”
BackgroundPrivate‐label consumer studies: A review and future research agenda
Riboldazzi, S., Capriello, A., & Martin, D. (2021) · International Journal of Consumer Studies · doi:10.1111/ijcs.12675 · Cited by 35
Solakis, K., Peña‐Vinces, J. C., López‐Bonilla, J. M., & Quintero, L. F. A. (2021) · Technological and Economic Development of Economy · doi:10.3846/tede.2021.14995 · Cited by 39
“The building blocks of interaction apply not only to the firms but also to customers, since the dialogue occurs between equal partners (Prahalad & Ramaswamy, 2004b) and has become difficult to distinguish producers from consumers (Ramaswamy, 2011).”
BackgroundMethodInfluentialOgunbodede, O., Papagiannidis, S., & Alamanos, E. (2021) · International Journal of Consumer Studies · doi:10.1111/ijcs.12757 · Cited by 27
Dahiya, R., & Gayatri (2017) · Vision The Journal of Business Perspective · doi:10.1177/0972262917733175 · Cited by 27
“Consumers are exercising their choice in selecting which digital information they are exposed to (Prahalad & Ramaswamy, 2004).”
BackgroundEffect of multilevel trust on effort-in-use and service co-design behaviour
Luk, S. T. K., Liu, B. S., & Li, E. L. Y. (2018) · Journal of Services Marketing · doi:10.1108/jsm-08-2015-0261 · Cited by 26
Co‐creation for impact investment in microfinance
Ashta, A. (2012) · Strategic Change · doi:10.1002/jsc.1896 · Cited by 27
Why is service‐dominant logic based service system better?
Edvardsson, B., Ng, G., Choo, Z. M., & Firth, R. (2013) · International Journal of Quality and Service Sciences · doi:10.1108/ijqss-07-2012-0007 · Cited by 26
To what extent are digital influencers creative?
Sette, G., & Brito, P. Q. (2020) · Creativity and Innovation Management · doi:10.1111/caim.12365 · Cited by 27
Stimulating customer participation behaviour and boosting value co-creation in hotels
Sadighha, J., Pinto, P. S. L. G. D. S., Guerreiro, M., & Campos, A. C. (2024) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2024.103733 · Cited by 28
Competitive strategies in the US theme park industry: a popular media perspective
Lillestol, T. P., Timothy, D. J., & Goodman, R. (2015) · International Journal of Culture Tourism and Hospitality Research · doi:10.1108/ijcthr-02-2015-0009 · Cited by 26
A value-creating framework for enhancing entrepreneurial learning in networks
Nieminen, L., & Lemmetyinen, A. (2015) · Journal of Enterprising Communities People and Places in the Global Economy · doi:10.1108/jec-04-2013-0012 · Cited by 26
Knowledge Space Concept and Its Application for Servitizing Manufacturing Industry
Belal, H. M., Shirahada, K., & Kosaka, M. (2012) · Journal of Service Science and Management · doi:10.4236/jssm.2012.52023 · Cited by 27
“The company can no longer act separately [34] without connecting to its customer, user, or other unit, as the company needs to understand what customer or user value means [7], as well as what value is currently required by the customer.”
Abdullah, N. H. N., & Said, J. (2015) · Procedia Economics and Finance · doi:10.1016/s2212-5671(15)01103-x · Cited by 26
Value creation in regional innovation systems: The case of Taiwan's machine tool enterprises
Oh, E.-T., Chen, K.-M., Wang, L.-M., & Liu, R. (2015) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2015.09.026 · Cited by 26
du Gay, P., & Lopdrup-Hjorth, T. (2016) · European Journal of Cultural and Political Sociology · doi:10.1080/23254823.2016.1160658 · Cited by 26
Translating emotional insights into digital channel designs
Straker, K., & Wrigley, C. (2016) · Journal of Hospitality and Tourism Technology · doi:10.1108/jhtt-11-2015-0041 · Cited by 26
Jumia travel in Africa: expanding the boundaries of the online travel agency business model
Weigert, M. (2018) · Tourism Review · doi:10.1108/tr-04-2017-0073 · Cited by 26
Marketing culture to service climate: the influence of employee control and flexibility
Morgan, T. R., Rapp, A. A., Richey, R. G., Jr., & Ellinger, A. E. (2014) · Journal of Services Marketing · doi:10.1108/jsm-08-2013-0226 · Cited by 26
Opportunities and Challenges of Designing the Service User eXperience (SUX) in Web 2.0
Väänänen, K., Väätäjä, H., & Vainio, T. (2008) · Springer eBooks · doi:10.1007/978-1-84800-385-9_6 · Cited by 26
“To get to the market early and directly has an effect on how much time can be used for conceptualizing a service, from idea to implementation (Prahalad & Ramaswamy 2004ab).”
BackgroundInfluentialIndustrial Consumers’ Smart Grid Adoption: Influential Factors and Participation Phases
Ma, Z. G., Asmussen, A., & Jôrgensen, B. N. (2018) · Energies · doi:10.3390/en11010182 · Cited by 25
Influences of place attachment and social media affordances on online brand community continuance
Wang, K., Tai, J. C. F., & Chang, H. (2019) · Information Systems and e-Business Management · doi:10.1007/s10257-019-00418-7 · Cited by 27
“Continuous and high-quality interactions between the brand and its customers, enabled by social media affordances, thus allow the latter to co-create favorable and unique experiences in online brand communities (Grissemann and Stokburger-Sauer 2012; Prahalad and Ramaswamy 2004a, b).”
BackgroundJeremías, L. D. M., & Peña, A. I. P. (2021) · International Journal of Bank Marketing · doi:10.1108/ijbm-10-2020-0519 · Cited by 25
Building brand loyalty on social media: theories, measurements, antecedents, and consequences
Jai, T.-M. C., Tong, X., & Chen, H. S. (2021) · Journal of Brand Management · doi:10.1057/s41262-021-00252-8 · Cited by 42
Tsang, N. K. F., Zhu, M., & Au, W. C. W. (2022) · Journal of China Tourism Research · doi:10.1080/19388160.2021.2025184 · Cited by 25
“In other words, the key difference between traditional cultural tourism and creative tourism stems from the scope of tourism experience staging (Tan et al., 2013) because creative tourists are looking for more participatory and authentic cultural tourism experience (Prahalad & Ramaswamy, 2004).”
BackgroundUser‐driven innovation in a construction material supply network
Wandahl, S., Jacobsen, A., Lassen, A. H., et al. (2011) · Construction Innovation · doi:10.1108/14714171111175882 · Cited by 25
Co-creation Willingness Matrix and Capability Continuum for Classification and Scaling of Services
Lazarus, D., Krishna, A., & Dhaka, S. (2014) · Journal of Global Marketing · doi:10.1080/08911762.2014.909551 · Cited by 25
“This knowledge about firm–consumer willingness is useful for firms that do not use the benefits incurring from high levels of consumer willingness to co-create available to them (Prahalad & Ramaswamy, 2004a), by not reciprocating any willingness to co-create with them.”
BackgroundInfluentialInterlinking Service Delivery Innovation And Service Quality: A Conceptual Framework
Arshad, A. M., & Su, Q. (2015) · Journal of Applied Business Research (JABR) · doi:10.19030/jabr.v31i5.9393 · Cited by 25
“Staging the past, enacting the present”
Conway, T., & Leighton, D. (2012) · Arts Marketing An International Journal · doi:10.1108/20442081211233007 · Cited by 25
Park, C., & Lee, H. (2015) · Journal of Business-to-Business Marketing · doi:10.1080/1051712x.2015.1081016 · Cited by 25
“Later, this concept was developed as the dialogue, access, risk assessment, and transparency (DART) process by Prahalad and Ramaswamy (2004).”
BackgroundProsumer centric digital energy ecosystem framework
Kotilainen, K., Sommarberg, M., Järventausta, P., et al. (2016) · International Conference on Management of Digital EcoSystems (MEDES) · doi:10.1145/3012071.3012080 · Cited by 25
How and why did craft breweries ‘revolutionise’ the beer market? The case of Poland
Wojtyra, B. (2020) · Moravian Geographical Reports · doi:10.2478/mgr-2020-0007 · Cited by 25
“, LICHOTA, J. (2019): The role of contract brewers in Poland’s beer revolution [online].”
BackgroundInfluentialExplaining and Measuring the Embrace of Local Agenda 21s by Local Governments
Barrutia, J. M., & Echebarria, C. (2011) · Environment and Planning A Economy and Space · doi:10.1068/a43338 · Cited by 24
Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models
Fedorenko, I., & Berthon, P. R. (2017) · AMS Review · doi:10.1007/s13162-017-0106-7 · Cited by 26
Antecedents and outcomes of memorable halal food experiences of non-Muslim tourists
Sthapit, E., Björk, P., Piramanayagam, S., & Coudounaris, D. N. (2022) · Journal of Islamic marketing · doi:10.1108/jima-08-2021-0271 · Cited by 29
An Evolutionary Analysis of Relational Governance in an Innovation Ecosystem
Liu, B., Shao, Y., Liu, G., & Ni, D. (2022) · SAGE Open · doi:10.1177/21582440221093044 · Cited by 26
“Secondly, GC in ecosystems will exert their spillover functions on product design, developing product processes, formulating marketing information, controlling sales channels (Prahalad & Ramaswamy, 2004), and feedbacking information (Bereczki & Tidd, 2019).”
BackgroundNavigating collaborative open innovation projects: Staging negotiations of actors' concerns
Pedersen, S., Bogers, M., & Clausen, C. (2022) · Creativity and Innovation Management · doi:10.1111/caim.12492 · Cited by 19
Engagement and consumption behavior of eSports gamers
Abbasi, A. Z., Asif, M. U., Shamim, A., Ting, D. H., & Rather, R. A. (2023) · Spanish Journal of Marketing - ESIC · doi:10.1108/sjme-07-2022-0161 · Cited by 35
Commitment-Based Modeling of Service Systems
Ferrario, R., & Guarino, N. (2012) · Lecture notes in business information processing · doi:10.1007/978-3-642-28227-0_13 · Cited by 24
“In the marketing science literature, the notion of value co-creation seems to be mainly focusing on the customer’s value [11], although the emergence of complex value constellations in modern servicebased economy is also acknowledged, as shown for example in the IKEA case discussed in the seminal paper by Normann and…”
MethodProsumer-oriented Value Co-creation Strategies for Tomorrow's Urban Management
Izvercianu, M., Şeran, S. A., & Branea, A.-M. (2014) · Procedia - Social and Behavioral Sciences · doi:10.1016/j.sbspro.2014.02.471 · Cited by 24
Co-create with stakeholders: Action research approach in service development
Tossavainen, P. J. (2016) · Action Research · doi:10.1177/1476750316641995 · Cited by 26
“One customer revealed in an interview that I don’t know any other stakeholders (of L&T) Thus, there were reasons to examine ways of enabling the stakeholders’ co-creation as suggested by Prahalad and Ramaswamy (2004a, 2004b, 2004c) and Ramaswamy and Gouillart (2010).”
BackgroundInfluentialvan Kasteren, Y., Freyne, J., & Hussain, M. S. (2018) · Journal of Medical Internet Research · doi:10.2196/jmir.7541 · Cited by 23
“The way in which interactions are managed can facilitate (or destroy) consumer value [21-24].”
BackgroundACT 2.0: the next generation of assistive consumer technology research
Murray, K. B., Liang, J., & Häubl, G. (2010) · Internet Research · doi:10.1108/10662241011050696 · Cited by 26
“, 1999) and opportunities for co-creation (Prahalad and Ramaswamy, 2004) tend to substantially enhance the trust that consumers are willing to place in technology, it would seem that the basic design characteristics of ACTs are conducive to building trust.”
BackgroundPeña, M. L. M., Magro, C. G., & López, J. M. S. (2023) · Behaviour and Information Technology · doi:10.1080/0144929x.2023.2177823 · Cited by 30
“Co-creation entails allowing users to co-create their own experience as well as welcoming their input in the design of solutions (Prahalad and Ramaswamy 2004b; Patrício et al. 2020).”
BackgroundGallarza, M. G., Saura, I. G., & Moreno, F. (2023) · European Journal of Tourism Research · doi:10.54055/ejtr.v35i.3104 · Cited by 23
Pera, R., & Ferrulli, E. (2023) · Business Strategy and the Environment · doi:10.1002/bse.3616 · Cited by 23
“Value-in-use portrays value as interactively created through consumers' usage (Prahalad & Ramaswamy, 2004), focusing on the actual consumption experience.”
Indriastuti, H. (2019) · Humanities & Social Sciences Reviews · doi:10.18510/hssr.2019.7328 · Cited by 23
Network-based innovation: the case for mobile gaming and digital music
Soeiro, F. C., dos Santos, M. O. V., & Alves, J. M. (2016) · European Business Review · doi:10.1108/ebr-07-2015-0072 · Cited by 23
“Focusing on massively multiplayer online role-playing games (MMORPG), Yee (2007) pointed out that from a social interaction perspective players use games for different purposes to satisfy different motivations.”
Creating Value for the Consumer Through Marketing Communication Tools
Kovanovienė, V., Romeika, G., & Baumung, W. (2021) · Journal of Competitiveness · doi:10.7441/joc.2021.01.04 · Cited by 24
A new era of the music industry? Blockchain and value co-creation: the Bitsong case study
Centorrino, G., Naciti, V., & Rupo, D. (2022) · European Journal of Innovation Management · doi:10.1108/ejim-07-2022-0362 · Cited by 24
Metadata
- Authors
- Prahalad, C. K., & Ramaswamy, V.
- Affiliations
- University of Michigan (US)
- Venue
- Strategy & Leadership
- Publisher
- Emerald
- Published
- 2004-06
- Volume
- 32
- Issue
- 3
- Pages
- 4-9
- ISSN
- 0094-064X (ISSN-L)
- 1087-8572
- OpenAlex
- W2046500054
- Cited by
- 2,463
- References
- 0
- Citations by year
- 2026: 131 · 2025: 166 · 2024: 167 · 2023: 149 · 2022: 165 · 2021: 160 · 2020: 130 · 2019: 167 · 2018: 159 · 2017: 144 · 2016: 153 · 2015: 138 · 2014: 148 · 2013: 139 · 2012: 92
- FWCI
- 38.45
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Strategy and Leadership (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Keywords
- value co-creation, customer co-creation, consumer interaction, consumer empowerment, DART model, value creation, emerging economy, customer experience
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
