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Cited by 311

The DOI matches its Crossref record; 38 of the 38 references it cites were found in a registry or an index.

The fuzzy front end and success of new product development: a causal model

Zhang, Qingyu, Doll, William J.·2001·European Journal of Innovation Management

Abstract

While managers and researchers agree that the fuzzy front end of new product development (NPD) is critical for project success, the meaning of the term “front‐end fuzziness” remains vague. It is often used broadly to refer to both the exogenous causes and the internal consequences of fuzziness. This imprecise language makes it difficult for managers to separate cause and effect and thus identify specific prescriptive remedies for “fuzziness” problems. The vagueness of the concept and the lack of a framework for defining “front‐end fuzziness” also impede empirical research efforts. Building upon uncertainty theory, we define front‐end fuzziness in terms of environmental uncertainties. Front‐end fuzziness has consequences for a project’s team vision. It reduces the team’s sense of shared purpose and causes unclear project targets and priorities. Describes how foundation elements of a firm’s overall product development program can help project teams cope with front‐end fuzziness.

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Metadata

Authors
Zhang, Q., & Doll, W. J.
Venue
European Journal of Innovation Management
Publisher
Emerald
Published
2001-06-01
Volume
4
Issue
2
Pages
95-112
ISSN
1460-1060 (ISSN-L)
OpenAlex
W2044071284
Cited by
311
References
38
FWCI
7.41
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The fuzzy front end and success of new product development: a causal model. https://app.cochat.ai/papers/10.1108/14601060110390602
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Zhang, Q., & Doll, W. J. (2001). The fuzzy front end and success of new product development: a causal model. European Journal of Innovation Management. https://doi.org/10.1108/14601060110390602

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.