Cause marketing: a new direction in the marketing of corporate responsibility

The Social Responsibility of Business Is to Increase Its Profits

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Corporate Philanthropy: A Strategic Approach to the Bottom-Line

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Corporate Saints and Sinners: The Effects of Philanthropic and Illegal Activity on Organizational Performance

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Getting blood from collective turnips: Volunteer donation in mass blood drives.

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The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice

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Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior

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The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

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How can corporate social responsibility activities create value for stakeholders? A systematic review

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STAKEHOLDER MISMATCHING: A THEORETICAL PROBLEM IN EMPIRICAL RESEARCH ON CORPORATE SOCIAL PERFORMANCE

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A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned

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Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

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Company Advertising with a Social Dimension: The Role of Noneconomic Criteria

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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

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Influence of Corporate Social Responsibility on Loyalty and Valuation of Services

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Handbook of Management Accounting Research

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Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer

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Corporate sponsorship of a cause: the role of identification in purchase intent

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Corporate Social Responsibility and Socially Responsible Investing: A Global Perspective

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Reviewing the Business Case for Corporate Social Responsibility: New Evidence and Analysis

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Cause‐related marketing: how generation Y responds

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Cause Marketing Effectiveness and the Moderating Role of Price Discounts

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Using strategic alliances to develop credible green marketing

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Linking sponsorship and cause related marketing

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Cause Related Marketing and Corporate Philanthropy in the Privately Held Enterprise

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Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention

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The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective

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Can the Overcommercialization of Cause-Related Marketing Harm Society?

Polonsky, M. J., & Wood, G. (2001) · Journal of Macromarketing · doi:10.1177/0276146701211002 · Cited by 170 · see citing works

Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?

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Consumer perceptions of cause related marketing campaigns

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Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions

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Linking social and economic responsibilities with financial performance: The role of innovation

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A Comparative Study of Consumers' Green Practice Orientation in India and the United States: A Study from the Restaurant Industry

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Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size

Hajjat, M. M. (2003) · Journal of Nonprofit & Public Sector Marketing · doi:10.1300/j054v11n01_07 · Cited by 149 · see citing works

Consumer perspective on CSR literature review and future research agenda

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How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR

Mahmood, A., & Bashir, J. (2020) · International Journal of Engineering Business Management · doi:10.1177/1847979020927547 · Cited by 139 · see citing works

The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns

Tangari, A. H., Folse, J. A. G., Burton, S., & Kees, J. (2010) · Journal of Advertising · doi:10.2753/joa0091-3367390203 · Cited by 132 · see citing works

When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification

Hur, W., Moon, T., & Kim, H. (2020) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.1933 · Cited by 135 · see citing works

Managing Costs and Cost Structure throughout the Value Chain: Research on Strategic Cost Management

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Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin

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How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing

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Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study

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Refining the relation between cause-related marketing and consumers purchase intentions

Ferraris, A., Giudice, M. D., Grandhi, B., & Cillo, V. (2019) · International Marketing Review · doi:10.1108/imr-11-2018-0322 · Cited by 110 · see citing works

Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

Howie, K. M., Yang, L., Vitell, S. J., Bush, V. D., & Vorhies, D. W. (2015) · Journal of Business Ethics · doi:10.1007/s10551-015-2961-1 · Cited by 112 · see citing works

Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market

Chen, Y., Ghosh, M., Yong, L., & Zhao, L. (2019) · Journal of Marketing Research · doi:10.1177/0022243719865898 · Cited by 107 · see citing works

Using social marketing to enhance hotel reuse programs

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An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

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Tourism and discretionary income allocation. Heterogeneity among households

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Sponsorship and CSR: is there a link? A conceptual framework

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Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

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Evaluating the impact of corporate social responsibility programs on consumers

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Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues

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Exploring the link between cause‐related marketing and brand building

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The impact of congruence in cause marketing campaigns for service firms

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Perceived justice and CSR after service recovery

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A Green Picture is Worth A Thousand Words?: Effects of Visual and Textual Environmental Appeals in Advertising and the Moderating Role of Product Involvement

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Cause‐related marketing and values in Australia

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Cause-related marketing: a systematic review of the literature

Bhatti, H. Y., Galán‐Ladero, M. M., & Casquet, C. G. (2022) · International Review on Public and Nonprofit Marketing · doi:10.1007/s12208-021-00326-y · Cited by 64 · see citing works

The Reputation of the Corporate Social Responsibility Industry in Australia

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Retailers' CSR: the effects of legitimacy and social capital

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Innovation and cause-related marketing success: a conceptual framework and propositions

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Co-branding strategy in cause-related advertising: the fit between brand and cause

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Do it well and do it right: The impact of service climate and ethical climate on business performance and the boundary conditions.

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U.S. Consumer Sensitivity to Corporate Social Performance

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Building the Charity Brand Community

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The influence of social responsibility on employee productivity and sales growth

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A Framework for Understanding Cause-Related Sport Marketing Programs

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The Promotion of Responsible Tourism Management Through Digital Media

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HIGHER EDUCATION INSTITUTIONS AND SOCIAL PERFORMANCE: EVIDENCE FROM PUBLIC AND PRIVATE UNIVERSITIES

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Cause‐related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations

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Cause-related marketing, brand loyalty and corporate social responsibility

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Cause-Related Marketing in the Retail and Finance Sectors

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The heuristic‐systemic model of sustainability stewardship: facilitating sustainability values, beliefs and practices with corporate social responsibility drives and eco‐labels/indices

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The Halo Effect of CSR Activity: Types of CSR Activity and Negative Information Effects

Jin, C., & Lee, J.-Y. (2019) · Sustainability · doi:10.3390/su11072067 · Cited by 47 · see citing works

Testing the Selectivity Hypothesis in cause-related marketing among Generation Y: [When] Does gender matter for short- and long-term persuasion?

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Understanding tourist behaviour of senior citizens: lifecycle theory, continuity theory and a generational approach

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Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia

Strizhakova, Y., & Coulter, R. A. (2019) · Journal of International Marketing · doi:10.1177/1069031x18821082 · Cited by 42 · see citing works

Explicit Donations and Inferred Endorsements

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Corporate social responsibility and consumers' response: the missing linkage

Gao, Y. (2009) · Baltic Journal of Management · doi:10.1108/17465260910990984 · Cited by 39 · see citing works

Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators

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Brand prominence in cause-related marketing: luxury versus non-luxury

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Public purpose recreation marketing: a focus on the relationships between the public and public lands.

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Corporate social responsibility and customer loyalty: A conceptual framework

Liu, Y., & Xing, Z. (2009) · International Conference on Service Systems and Service Management · doi:10.1109/icsssm.2009.5174989 · Cited by 38 · see citing works

Marketing Alliances Between Non-Profits and Businesses: Changing the Public's Attitudes and Intentions Towards the Cause

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The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry

Venciūtė, D., Kazukauskaite, M., Correia, R. A. F., Kušlys, M., & Vaičiukynas, E. (2023) · Journal of Contemporary Marketing Science · doi:10.1108/jcmars-08-2022-0019 · Cited by 39 · see citing works

Responsabilidade social corporativa: uma investigação sobre a percepção do consumidor

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Exploring the interactive effects of brand use and gender on cause-related marketing over time

Nelson, M. R., & Vilela, A. M. (2017) · International Journal of Nonprofit and Voluntary Sector Marketing · doi:10.1002/nvsm.1580 · Cited by 32 · see citing works

Marketing Alliances between Non-Profits and Businesses: Changing the Public’s Attitudes and Intentions towards the Cause

Nowak, L. I., & Washburn, J. H. (2014) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-13078-1_80 · Cited by 32 · see citing works

Cause-related marketing: an exploration of new avenues through conjoint analysis

Kulshreshtha, K., Bajpai, N., Tripathi, V., & Sharma, G. (2019) · Benchmarking An International Journal · doi:10.1108/bij-05-2018-0131 · Cited by 32 · see citing works

Impact of Corporate Social Responsibility and Transformational Leadership on Brand Community

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Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response

Sung, Y. H., Lim, R. E., & Lee, W. (2021) · International Journal of Advertising · doi:10.1080/02650487.2020.1850997 · Cited by 34 · see citing works

The Effect of the Corporate Social Responsibility of Franchise Coffee Shops on Corporate Image and Behavioral Intention

Cha, J.-B., & Jo, M.-N. (2019) · Sustainability · doi:10.3390/su11236849 · Cited by 31 · see citing works

Effect of emotional victim images in prosocial advertising: The moderating role of helping mode

Li, D., & Atkinson, L. (2020) · International Journal of Nonprofit and Voluntary Sector Marketing · doi:10.1002/nvsm.1676 · Cited by 28 · see citing works

Prosocial Compensation Following a Service Failure: Fulfilling an Organization’s Ethical and Philanthropic Responsibilities

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A Study on the Effect of Cause-Related Marketing on the Attitude Towards the Brand: The Case ofPepsiin Spain

Arrizabalaga, I. G., Gibaja, J. J., & Alberdi, A. M. (2003) · Journal of Nonprofit & Public Sector Marketing · doi:10.1300/j054v11n01_08 · Cited by 27 · see citing works

Examining the Effects of Cause-Proximity and Gender on Consumers’ Response to Cause-Related Marketing: Evidence from Malaysia

Anuar, M. M., & Mohamad, O. (2011) · International Journal of Marketing Studies · doi:10.5539/ijms.v3n3p174 · Cited by 26 · see citing works

Effect of cause-related marketing for green practices in the hotel industry

Ham, S., & Choi, Y. K. (2012) · Journal of Global Scholars of Marketing Science · doi:10.1080/21639159.2012.696338 · Cited by 27 · see citing works

Cause-Related Marketing via the World Wide Web: A Relationship Marketing Strategy

Husted, S. W., & Whitehouse, F. R. (2002) · Journal of Nonprofit & Public Sector Marketing · doi:10.1300/j054v10n01_02 · Cited by 26 · see citing works

Corporate Social Responsibility: Findings from the Vietnamese Paint Industry

Tran, K. T., & Nguyen, P. V. (2020) · Sustainability · doi:10.3390/su12031044 · Cited by 24 · see citing works

Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

Chen, R., Su, S., & He, F. (2013) · Australian Journal of Management · doi:10.1177/0312896213502992 · Cited by 24 · see citing works

The Detrimental Effect of Cause-Related Marketing Parodies

Sabri, O. (2016) · Journal of Business Ethics · doi:10.1007/s10551-016-3232-5 · Cited by 24 · see citing works

Segmenting elder German grocery shoppers based on shopping motivations

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Does green and sustainable engagement benefit online platforms in supply chains? The role of green and public concern

Xue, J. F., Li, G., & Li, N. (2021) · International Journal of Logistics Research and Applications · doi:10.1080/13675567.2021.1914564 · Cited by 24 · see citing works

Corporate social responsibility and an enterprise’s operational efficiency: considering competitor’s strategies and the perspectives of long-term engagement

Yang, S. (2015) · Quality & Quantity · doi:10.1007/s11135-015-0276-z · Cited by 21 · see citing works

Niche level segmentation of green consumers

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Marketing con Causa: : Una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable

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