Cited by 221Customer Service Quality and LoyaltyDigital Marketing and Social MediaTechnology Adoption and User Behaviour

BUILDING TRUST TO DEVELOP COMPETITIVE ADVANTAGE IN E‐BUSINESS RELATIONSHIPS

Warrington, Traci B., Abgrab, Nadia j., Caldwell, Helen M.·2000·Competitiveness Review

Abstract

The intricacies of electronic commerce via the Internet and World Wide Web have provided marketers with a host of interesting challenges. From using the Internet and World Wide Web sites as communication and promotional tools to performing distribution functions, marketers are finding an entirely new world of consumer purchasing behavior. Issues such as store layout, traffic patterns, and salesperson interactions within a retail store are vastly different in E‐Business marketing. As in a direct‐marketing exchange, trust becomes a central issue in the negotiation process. Winning the customers' trust, and keeping their trust, is essential to E‐Business.

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Crossref · 10.1108/eb046409

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Authors
Warrington, T. B., Abgrab, N. J., & Caldwell, H. M.
Venue
Competitiveness Review
Publisher
Emerald
Published
2000-02
Volume
10
Issue
2
Pages
160-168
ISSN
1059-5422 (ISSN-L)
OpenAlex
W2079676613
Cited by
221
References
1
Citations by year
2026: 2 · 2025: 2 · 2024: 5 · 2023: 3 · 2022: 7 · 2021: 10 · 2020: 10 · 2019: 10 · 2018: 4 · 2017: 13 · 2016: 11 · 2015: 9 · 2014: 9 · 2013: 15 · 2012: 16
FWCI
13.27
Type
journal article
Language
en
Open access
closed
Locations
Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Keywords
trust, competitive advantage, e-commerce, digital marketing, consumer purchasing behavior, negotiation, consumer trust, online retail

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