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A motivational process model of product involvement and consumer risk perception
Abstract
Within consumer psychology, both product involvement and perceived risk are viewed tobe motivational constructs, influencing subsequent consumer behaviors such as information search and dissemination, as well as extensiveness of the decision‐making process. While these constructs are closely related, extant research reveals considerable ambiguity regarding the psychological mechanisms by which components of these two constructs influence one another. This article presents a conceptual motivational process model, explicating the processes by which involvement and consumer risk perceptions are caused, and influence one another, as well as subsequent behavioral responses of consumers. An empirical study, carried out to test the motivational process model and the hypothesized causal relationships finds overall support. Implications of this research for marketers and consumer psychologists are discussed and suggestions for future research are provided.
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Cited by
Pavlou, P. A., Liang, H., & Xue, Y. (2007) · MIS Quarterly · doi:10.2307/25148783 · Cited by 2,646
Risk, uncertainty and the theory of planned behavior: A tourism example
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Gray Shades of Green: Causes and Consequences of Green Skepticism
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Metadata
- Authors
- Dholakia, U. M.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 2001-12-01
- Volume
- 35
- Issue
- 11/12
- Pages
- 1340-1362
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W1967270708
- Cited by
- 596
- References
- 8
- FWCI
- 10.81
- Type
- journal article
- Language
- en
- Open access
- closed
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