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Cited by 311Digital Marketing and Social MediaConsumer Behavior and Marketing InfluenceConsumer Perception and Purchasing Behavior

The DOI matches its Crossref record; 58 of the 58 references it cites were found in a registry or an index.

Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

AlFarraj, Omayma, Alalwan, Ali Abdallah, Obeidat, Zaid Mohammad, Baabdullah, Abdullah, Aldmour, Rand, Al-Haddad, Shafig·2021·Review of International Business and Strategy
DOI 10.1108/ribs-07-2020-0089
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Abstract

Purpose This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role of cognitive and affective online engagement among the aesthetic dermatology consumers in Jordan. Design/methodology/approach The population of this study entails all followers of aesthetic dermatology clinics on their Instagram accounts. However, only three influencers from the aesthetic dermatology industry were selected and approved the request of sharing the survey instrument on their official platforms. Overall, 600 surveys were distributed, but only 384 were completed fully, constituting a 64% response rate. Findings The data analysis revealed an excellent fit for the data and indicated an impact of attractiveness and expertise on online engagement and PI. Moreover, a mediating influence was also found for online engagement on the path between influencer credibility and PI. Research limitations/implications This study has a limitation of collecting the data from only three influencers; consequently, collecting data from the followers of more than four influencers would get more generalizable results. Second, considering further, examining the mediating role of other variables such as electronic word-of-mouth (EWOM) and loyalty programs could also provide further insights onto the nature of the factors affecting the PI. In addition, future studies should examine the differences of using more…

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Crossref · 10.1108/ribs-07-2020-0089

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Citations

Cites

Research works printed but not linked: 7

  1. 2011, Customer engagement: conceptual domain, fundamental propositions and implications for research, Journal of Service Research, 252
  2. 2000, Introducing LISREL
  3. 2010, Multivariate Data Analysis: A Global Perspective, (7th Ed.)
  4. 2006, Understanding customer engagement in services, 4
  5. Rebelo, M.F. (2017), “How influencers’ credibility on Instagram is perceived by consumers and its impact on purchase intention”, Doctoral dissertation.
  6. 2019, Celebrity vs influencer endorsements in advertising: the role of identification, credibility, and product-endorser fit, International Journal of Advertising, 1
  7. 2019, Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions, Journal of Retailing and Consumer Services, 53

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Metadata

Authors
AlFarraj, O., Alalwan, A. A., Obeidat, Z. M., Baabdullah, A., Aldmour, R., & Al-Haddad, S.
Affiliations
  • University of Jordan (JO)
  • Al-Balqa Applied University (JO)
  • King Abdulaziz University (SA)
  • Princess Sumaya University for Technology (JO)
ORCID
Venue
Review of International Business and Strategy
Publisher
Emerald
Published
2021-02-04
Volume
31
Issue
3
Pages
355-374
ISSN
2059-6014 (ISSN-L)
DOI
10.1108/ribs-07-2020-0089
OpenAlex
W3127732266
Cited by
311
References
58
Citations by year
2026: 56 · 2025: 80 · 2024: 81 · 2023: 61 · 2022: 26 · 2021: 7
FWCI
60.58
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
  • Review of International Business and Strategy (publishedVersion)
  • UiTM Institutional Repositories (Universiti Teknologi MARA) (acceptedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
Keywords
influencer credibility, attractiveness, trustworthiness, expertise, purchase intention, online engagement, cosmetic dermatology, Instagram influencers, social media marketing, electronic word of mouth, Jordanian consumers, mediating effect

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