Cited by 330Cultural Differences and ValuesCOVID-19 Prevention and ImpactSocial and Intergroup Psychology

Cultural orientation, power, belief in conspiracy theories, and intentions to reduce the spread of COVID-19

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Biddlestone, Mikey, Green, Ricky, Douglas, Karen M.·2020·British Journal of Social Psychology

Abstract

The current study investigated cultural and psychological factors associated with intentions to reduce the spread of COVID-19. Participants (n = 704) completed measures of individualism-collectivism, belief in conspiracy theories about COVID-19, feelings of powerlessness, and intentions to engage in behaviours that reduce the spread of COVID-19. Results revealed that vertical individualism negatively predicted intentions to engage in social distancing, directly and indirectly through both belief in COVID-19 conspiracy theories and feelings of powerlessness. Vertical collectivism positively predicted social distancing intentions directly. Horizontal collectivism positively predicted social distancing intentions indirectly through feelings of powerlessness. Finally, horizontal collectivism positively predicted hygiene-related intentions both directly and indirectly through lower feelings of powerlessness. These findings suggest that promoting collectivism may be a way to increase engagement with efforts to reduce the spread of COVID-19. They also highlight the importance of examining the interplay between culture and both personal feelings (powerlessness) and information consumption (conspiracy theories) during times of crisis.

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  • Levels of collectivism were associated with higher intentions to engage in social distancing behaviours and mask wearing during the COVID-19 pandemic.

    “Indeed, levels of collectivism were associated with higher intentions to engage in social distancing behaviours and mask wearing during the COVID-19 pandemic [44, 45].”

    From Adaptive function and correlates of anxiety during a pandemic (2021) · cites this paper as [44]

    The Results and Discussion (no page numbers provided) report that collectivism predicted higher intentions to socially distance. The Method describes social-distancing and hygiene measures, but the paper does not report a finding about mask-wearing intentions. (LLM, conf=0.88)

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  1. Kim, U. Triandis, H. C. Kâğitçibaşi, Ç. Choi, S.‐C. & Yoon, G. (1994). Cross‐cultural research and methodology series, Vol. 18. Individualism and collectivism: Theory, method, and applications., Michigan: Sage Publications, Inc.
  2. Schaller, M., & Duncan, L. A. (2007). The behavioral immune system: Its evolution and social psychological implications In Forgas J. P., Haselton M. G. & Hippel W. V. (Eds.), Sydney symposium of social psychology. Evolution and the social mind: Evolutionary psychology and social cognition (pp. 293– 307). Oxford: Routledge/Taylor & Francis Group.
  3. WHO (2020b). Munich security conference. WHO | World Health Organization Retrieved from https://www.who.int/dg/speeches/detail/munich‐security‐conference.
  4. Wilson, M. S., & Hartley, S. M. (2015). Narcissism, psychopathy and machiavellianism: Associations between cultural factors and interpersonal dominance In Fitzgerald M. (Ed.), Psychopathy: Risk factors, behavioral symptoms and treatment options (pp. 75– 93). UK: Nova Science Publishers.

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Authors
Biddlestone, M., Green, R., & Douglas, K. M.
Affiliations
University of Kent (GB)
Corresponding author
Biddlestone, Mikey
Venue
British Journal of Social Psychology
Publisher
Wiley
Published
2020-06-27
Volume
59
Issue
3
Pages
663-673
ISSN
  • 0144-6665 (ISSN-L)
  • 2044-8309
OpenAlex
W3035094450
Cited by
330
References
26
Citations by year
2026: 7 · 2025: 19 · 2024: 32 · 2023: 55 · 2022: 94 · 2021: 107 · 2020: 16
FWCI
74.43
Type
journal article
Language
en
Open access
Locations
  • British Journal of Social Psychology (publishedVersion, cc-by)
  • PubMed Central (publishedVersion, cc-by)
  • PubMed (publishedVersion)
  • Kent Academic Repository (University of Kent) (submittedVersion, cc-by)
Topics
  • Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
  • Social Sciences › Sociology and Political Science › COVID-19 Prevention and Impact
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Keywords
COVID-19 pandemic, social distancing, conspiracy theories, individualism-collectivism, vertical individualism, vertical collectivism, horizontal collectivism, powerlessness, hygiene practices, cultural orientation, public health behavior, information consumption
MeSH terms
Betacoronavirus, Physical Distancing, COVID-19, SARS-CoV-2, Adult, Attitude to Health, Culture, Female, Humans, Hygiene, Male, Pneumonia, Viral, Power, Psychological, Public Opinion, Surveys and Questionnaires, Self Concept, Coronavirus Infections, Intention, Risk Reduction Behavior, Pandemics

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