Cultural orientation, power, belief in conspiracy theories, and intentions to reduce the spread of COVID-19
Open accessAbstract
The current study investigated cultural and psychological factors associated with intentions to reduce the spread of COVID-19. Participants (n = 704) completed measures of individualism-collectivism, belief in conspiracy theories about COVID-19, feelings of powerlessness, and intentions to engage in behaviours that reduce the spread of COVID-19. Results revealed that vertical individualism negatively predicted intentions to engage in social distancing, directly and indirectly through both belief in COVID-19 conspiracy theories and feelings of powerlessness. Vertical collectivism positively predicted social distancing intentions directly. Horizontal collectivism positively predicted social distancing intentions indirectly through feelings of powerlessness. Finally, horizontal collectivism positively predicted hygiene-related intentions both directly and indirectly through lower feelings of powerlessness. These findings suggest that promoting collectivism may be a way to increase engagement with efforts to reduce the spread of COVID-19. They also highlight the importance of examining the interplay between culture and both personal feelings (powerlessness) and information consumption (conspiracy theories) during times of crisis.
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Levels of collectivism were associated with higher intentions to engage in social distancing behaviours and mask wearing during the COVID-19 pandemic.
“Indeed, levels of collectivism were associated with higher intentions to engage in social distancing behaviours and mask wearing during the COVID-19 pandemic [44, 45].”
From Adaptive function and correlates of anxiety during a pandemic (2021) · cites this paper as [44]
The Results and Discussion (no page numbers provided) report that collectivism predicted higher intentions to socially distance. The Method describes social-distancing and hygiene measures, but the paper does not report a finding about mask-wearing intentions. (LLM, conf=0.88)
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- Authors
- Biddlestone, M., Green, R., & Douglas, K. M.
- Affiliations
- University of Kent (GB)
- Corresponding author
- Biddlestone, Mikey
- Venue
- British Journal of Social Psychology
- Publisher
- Wiley
- Published
- 2020-06-27
- Volume
- 59
- Issue
- 3
- Pages
- 663-673
- ISSN
- 0144-6665 (ISSN-L)
- 2044-8309
- PMC
- PMC7361833
- OpenAlex
- W3035094450
- Cited by
- 330
- References
- 26
- Citations by year
- 2026: 7 · 2025: 19 · 2024: 32 · 2023: 55 · 2022: 94 · 2021: 107 · 2020: 16
- FWCI
- 74.43
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- British Journal of Social Psychology (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- Kent Academic Repository (University of Kent) (submittedVersion, cc-by)
- Topics
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Sociology and Political Science › COVID-19 Prevention and Impact
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- COVID-19 pandemic, social distancing, conspiracy theories, individualism-collectivism, vertical individualism, vertical collectivism, horizontal collectivism, powerlessness, hygiene practices, cultural orientation, public health behavior, information consumption
- MeSH terms
- Betacoronavirus, Physical Distancing, COVID-19, SARS-CoV-2, Adult, Attitude to Health, Culture, Female, Humans, Hygiene, Male, Pneumonia, Viral, Power, Psychological, Public Opinion, Surveys and Questionnaires, Self Concept, Coronavirus Infections, Intention, Risk Reduction Behavior, Pandemics
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