Consumers’ willingness to buy products with environmental and ethical claims: the roles of social representations and social identity.
Open accessAbstract
This study investigates how social representations and consumers' identification with organic food consumers affects intentions to buy products that make environmental and ethical claims. For the purposes of the study, an online panel study was conducted on a representative sample of consumers (n = 1006) in the U nited K ingdom. The results demonstrate that consumers who are adherent to natural foods or technology and do not perceive food as a necessity are more willing to buy environmentally friendly and ethical products. There seems to be no relationship between perceptions of food as a source of enjoyment and intentions to buy sustainable products. Finally, social identification with the organic consumer is positively related with the intentions to buy products that make environmental and ethical claims. The current research demonstrates that both individual perceptions of food and consumers' perceptions of the social environment play an important role in promoting environmentally friendly and ethical behaviour.
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Social identification with organic consumers predicts willingness to purchase organic products.
“social identification with organic consumers predicts willingness to purchase organic products (Bartels and Reinders, 2010; Bartels and Onwezen, 2014)”
From A Social Identity Analysis of Climate Change and Environmental Attitudes and Behaviors: Insights and Opportunities (2016) · cites this paper as Bartels and Onwezen, 2014
Cites
Targeting consumers who are willing to pay more for environmentally friendly products
Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001) · Journal of Consumer Marketing · doi:10.1108/eum0000000006155 · Cited by 2,974 · see citing works
Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap
Vermeir, I., & Verbeke, W. (2006) · Journal of Agricultural and Environmental Ethics · doi:10.1007/s10806-005-5485-3 · Cited by 2,524 · see citing works
Magnusson, M. K., Arvola, A., Hursti, U.-K. K., Åberg, L., & Sjödén, P.-O. (2003) · Appetite · doi:10.1016/s0195-6663(03)00002-3 · Cited by 941 · see citing works
Bartels, J., & Reinders, M. J. (2010) · Food Quality and Preference · doi:10.1016/j.foodqual.2009.08.016 · Cited by 157 · see citing works
Self-citationHuotilainen, A., Pirttilä-backman, A.-M., & Tuorila, H. (2006) · Food Quality and Preference · doi:10.1016/j.foodqual.2005.04.005 · Cited by 111 · see citing works
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Fielding, K. S., & Hornsey, M. J. (2016) · Frontiers in Psychology · doi:10.3389/fpsyg.2016.00121 · Cited by 561 · see citing works
Qi, X., Yu, H., & Ploeger, A. (2020) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph17197106 · Cited by 141 · see citing works
McCarthy, B., Kapetanaki, A. B., & Wang, P. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.120435 · Cited by 91 · see citing works
- Authors
- Bartels, J., & Onwezen, M. C.
- Affiliations
- Vrije Universiteit Amsterdam (NL)
- Wageningen University & Research (NL)
- Corresponding author
- Bartels, Jos
- Venue
- International Journal of Consumer Studies
- Publisher
- Wiley
- Published
- 2013-10-21
- Volume
- 38
- Issue
- 1
- Pages
- 82-89
- ISSN
- 1470-6423 (ISSN-L)
- 1470-6431
- OpenAlex
- W2167569415
- Cited by
- 146
- References
- 5
- Citations by year
- 2026: 7 · 2025: 13 · 2024: 13 · 2023: 11 · 2022: 17 · 2021: 18 · 2020: 16 · 2019: 11 · 2018: 16 · 2017: 9 · 2016: 9 · 2015: 4 · 2014: 2
- FWCI
- 14.86
- Type
- journal article
- Language
- en
- Open access
- green
- research.wur.nl
- Locations
- International Journal of Consumer Studies (publishedVersion)
- VU Research Portal (publishedVersion)
- Socio-Environmental Systems Modeling (acceptedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- social representations, social identity, organic food consumers, environmental claims, purchase intention, sustainable consumption, consumer behavior
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