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Cited by 242

The DOI matches its Crossref record; 18 of the 18 references it cites were found in a registry or an index.

Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness

Open access
Arli, Denni, Tan, Lay P., Tjiptono, Fandy, Yang, Lin·2018·International Journal of Consumer Studies
DOI 10.1111/ijcs.12432
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Abstract

Consumers’ awareness of green products has increased in the last few years, but studies show that the demand for green products has been stagnant. The purpose of this study is to explore the roles of consumers’ perceived readiness to be green and subsequently, how readiness to be green affects consumers’ purchase intention towards green products in an emerging market, Indonesia. A total of 916 survey responses were collected in three universities, two major shopping malls and several housing areas in Yogyakarta, Indonesia. The findings reveal that consumers’ attitude (ATT), subjective norm, perceived behavioural control (PBC), pro‐environmental self‐identity (PEI), ethical obligation and consumers’ readiness to be green are the determinants of intention to purchase green products. Consumers’ readiness to be green mediates the effects of ATT, PBC, PEI and perceived sense of responsibility on purchase intention. The study provides further insights into the discrepancy between professed positive attitudes towards the environment and the slow uptake of green behaviour in an emerging market.

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Crossref · 10.1111/ijcs.12432

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Metadata

Authors
Arli, D., Tan, L. P., Tjiptono, F., & Yang, L.
Venue
International Journal of Consumer Studies
Publisher
Wiley
Published
2018-04-24
Volume
42
Issue
4
Pages
389-401
ISSN
  • 1470-6423 (ISSN-L)
  • 1470-6431
DOI
10.1111/ijcs.12432
OpenAlex
W2793319766
Cited by
242
References
18
FWCI
24.99
Type
journal article
Language
en
Open access
green

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.