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Cited by 531Media Influence and HealthBehavioral Health and InterventionsPatient-Provider Communication in Healthcare

The DOI matches its Crossref record; 67 of the 67 references it cites were found in a registry or an index.

Advancing Tailored Health Communication: A Persuasion and Message Effects Perspective

Rimer, Barbara K., Kreuter, Matthew W.·2006·Journal of Communication
DOI 10.1111/j.1460-2466.2006.00289.x
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Abstract

Tailored health communication (THC) is any combination of information and behavior change strategies intended to reach one specific person based on information unique to that person, related to the outcome of interest, and derived from an individual assessment. THCs have been studied as a means to facilitate behavior change by influencing some key intermediate steps that precede the behavioral outcome. These include the extent to which people attend to communications, think about them, find them relevant and salient, and intend to take action. Evidence shows that THCs have achieved modest success in changing a number of cancer-related behaviors, including smoking, diet, exercise, and cancer screening. However, it is likely that THCs could be more effective if they were developed with a greater understanding of message effects and what we refer to as the behavioral pathway. Instead of using unidimensional approaches to influence behavior change, a message effects approach would help researchers identify key leverage points for impact on such intermediate outcomes as persuasion and yielding. Such a strategy also might be used to determine when THCs are the preferred approach and when generic, targeted, or combinations of THCs and targeted communications might be appropriate. Viewing THCs from the perspective of the behavioral pathway might indicate use of different messages, sources, and formats to influence different people at different points on the pathway. We provide a brief history of THCs and suggest how integrating a broader perspective of health behavior and health communication theories could enrich THCs.

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Research works printed but not linked: 10

  1. 1999, Dual-process models in social psychology, 97
  2. Institute of Medicine, 2003, Speaking of health: Assessing health communications strategies for diverse populations
  3. 2002, Appreciation and override processes in attitude change
  4. 2002,, Using the limited capacity model of mediated message processing to study and design health communication messages
  5. 2002, Health behavior and health education: Theory, research, and practice, 67
  6. 1994, Persuasion: Psychological insights and perspectives, 113
  7. 2002, Health behavior and health education: Theory, research, and practice, 99
  8. 1992, Pathways to freedom: Winning the fight against tobacco
  9. 2003, Diffusion of innovations
  10. 2002, Health behavior and health education: Theory, research and practice, 121

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Metadata

Authors
Rimer, B. K., & Kreuter, M. W.
Affiliations
  • University of North Carolina at Chapel Hill (US)
  • Saint Louis University (US)
ORCID
Kreuter, Matthew W.
Venue
Journal of Communication
Publisher
Oxford University Press (OUP)
Published
2006-08-01
Volume
56
Issue
suppl_1
Pages
S184-S201
ISSN
  • 0021-9916 (ISSN-L)
  • 1460-2466
DOI
10.1111/j.1460-2466.2006.00289.x
OpenAlex
W1973492382
Cited by
531
References
67
Citations by year
2026: 13 · 2025: 19 · 2024: 26 · 2023: 22 · 2022: 39 · 2021: 45 · 2020: 30 · 2019: 43 · 2018: 34 · 2017: 23 · 2016: 30 · 2015: 28 · 2014: 36 · 2013: 39 · 2012: 23
FWCI
323.18
Type
journal article
Language
en
Open access
closed
Licence
doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 3318 d)
Locations
Journal of Communication (publishedVersion)
Funders
  • Saint Louis University
  • Korea Electrotechnology Research Institute
  • National Cancer Institute
Topics
  • Social Sciences › Communication › Media Influence and Health
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Health Sciences › Health Professions › General Health Professions › Patient-Provider Communication in Healthcare
Keywords
tailored health communication, message effects, persuasion, behavioral pathways, health behavior change, smoking, diet, physical activity, cancer screening, targeted communication, health communication theory

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