Cited by 141Technology Adoption and User BehaviourInnovation Diffusion and ForecastingMedia and Digital Communication

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Adoption and Use of Computer-Based Voice Over Internet Protocol Phone Service: Toward an Integrated Model

Park, Namkee·2010·Journal of Communication

DOI 10.1111/j.1460-2466.2009.01440.x

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Abstract

This study examines factors influencing adoption and use of computer-based voice over Internet protocol (VoIP) phone service and attempts to integrate 2 theoretical approaches: the technology acceptance model (TAM) and the uses and gratifications framework. Using data from an online survey of VoIP users (N = 420), structural equation modeling analyses revealed that perceived ease of use had a significant impact on perceived usefulness. In addition, perceived usefulness had a positive effect on actual VoIP use. The study further discovered that motivations for communication and instrumental use significantly affected perceived ease of use, perceived usefulness, and actual VoIP use. This study suggests that integration of TAM and uses and gratifications can be fruitful in understanding user acceptance of new communication technologies.

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Authors: Park, N.
Affiliations: University of Oklahoma (US)
Corresponding author: Park, Namkee
ORCID: Park, Namkee
Venue: Journal of Communication
Publisher: Oxford University Press (OUP)
Published: 2010-03
Volume: 60
Issue: 1
Pages: 40-72
ISSN: 0021-9916 (ISSN-L)
1460-2466
DOI: 10.1111/j.1460-2466.2009.01440.x
OpenAlex: W2020789613
Cited by: 141
References: 130
Citations by year: 2026: 3 · 2025: 3 · 2024: 8 · 2023: 7 · 2022: 9 · 2021: 17 · 2020: 12 · 2019: 5 · 2018: 11 · 2017: 6 · 2016: 14 · 2015: 8 · 2014: 15 · 2013: 14 · 2012: 4
FWCI: 16.22
Type: journal article
Language: en
Open access: closed
Licence: doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 2010 d)
Locations: Journal of Communication (publishedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
Social Sciences › Communication › Media and Digital Communication
Keywords: Voice over Internet Protocol, technology acceptance model, uses and gratifications theory, perceived ease of use, perceived usefulness, actual technology use, communication motivation

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Adoption and Use of Computer-Based Voice Over Internet Protocol Phone Service: Toward an Integrated Model

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