Adoption and Use of Computer-Based Voice Over Internet Protocol Phone Service: Toward an Integrated Model
Abstract
This study examines factors influencing adoption and use of computer-based voice over Internet protocol (VoIP) phone service and attempts to integrate 2 theoretical approaches: the technology acceptance model (TAM) and the uses and gratifications framework. Using data from an online survey of VoIP users (N = 420), structural equation modeling analyses revealed that perceived ease of use had a significant impact on perceived usefulness. In addition, perceived usefulness had a positive effect on actual VoIP use. The study further discovered that motivations for communication and instrumental use significantly affected perceived ease of use, perceived usefulness, and actual VoIP use. This study suggests that integration of TAM and uses and gratifications can be fruitful in understanding user acceptance of new communication technologies.
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In Park's (2010) study, communication motives were positively associated with perceived usefulness (PU).
“His findings showed that motives for communication were positively associated with perceived ease of use (PEOU) and perceived usefulness (PU)”
From Motivations and Affordances of ChatGPT Usage for College Students’ Learning (2025) · cites this paper as Park (2010)
In Park's (2010) study, entertainment motives were negatively associated with PEOU.
“entertainment motives were negatively associated with PEOU”
From Motivations and Affordances of ChatGPT Usage for College Students’ Learning (2025) · cites this paper as Park (2010)
In Park's (2010) study, communication motives were positively associated with perceived ease of use (PEOU).
“His findings showed that motives for communication were positively associated with perceived ease of use (PEOU) and perceived usefulness (PU)”
From Motivations and Affordances of ChatGPT Usage for College Students’ Learning (2025) · cites this paper as Park (2010)
Park (2010) identified three dimensions of motivation (communication, instrumental, and entertainment) from his online survey data on VoIP phone service adoption and usage.
“Park (2010) studied the adoption and usage of voice over internet protocol phone service and identified three dimensions of motivation (namely communication, instrumental, and entertainment) from his online survey data.”
From Motivations and Affordances of ChatGPT Usage for College Students’ Learning (2025) · cites this paper as Park (2010)
In Park's (2010) study, only instrumental motives were directly related to actual usage, whereas the other motives had indirect effects.
“In Park's (2010) study, only instrumental motives were directly related to actual usage, whereas the other motives had indirect effects.”
From Motivations and Affordances of ChatGPT Usage for College Students’ Learning (2025) · cites this paper as Park (2010)
In Park's (2010) study, instrumental motives were positively associated with actual usage of VoIP services.
“instrumental motives were positively associated with PU and actual usage of voice over internet protocol services”
From Motivations and Affordances of ChatGPT Usage for College Students’ Learning (2025) · cites this paper as Park (2010)
In Park's (2010) study, instrumental motives were positively associated with PU.
“instrumental motives were positively associated with PU and actual usage of voice over internet protocol services”
From Motivations and Affordances of ChatGPT Usage for College Students’ Learning (2025) · cites this paper as Park (2010)
In Park's (2010) study, PEOU was not directly related to actual usage but was linked to entertainment and communication motives, with PU mediating the impact of PEOU on usage.
“In Park's (2010) study, PEOU was not directly related to actual usage but was linked to entertainment and communication motives, with PU mediating the impact of PEOU on usage.”
From Motivations and Affordances of ChatGPT Usage for College Students’ Learning (2025) · cites this paper as Park's (2010)
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“Park (2010) studied the adoption and usage of voice over internet protocol phone service and identified three dimensions of motivation (namely communication, instrumental, and entertainment) from his online survey data.”
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- Authors
- Park, N.
- Affiliations
- University of Oklahoma (US)
- Corresponding author
- Park, Namkee
- ORCID
- Park, Namkee
- Venue
- Journal of Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2010-03
- Volume
- 60
- Issue
- 1
- Pages
- 40-72
- ISSN
- 0021-9916 (ISSN-L)
- 1460-2466
- OpenAlex
- W2020789613
- Cited by
- 141
- References
- 130
- Citations by year
- 2026: 3 · 2025: 3 · 2024: 8 · 2023: 7 · 2022: 9 · 2021: 17 · 2020: 12 · 2019: 5 · 2018: 11 · 2017: 6 · 2016: 14 · 2015: 8 · 2014: 15 · 2013: 14 · 2012: 4
- FWCI
- 16.22
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Communication (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Keywords
- Voice over Internet Protocol, technology acceptance model, uses and gratifications theory, perceived ease of use, perceived usefulness, actual technology use, communication motivation
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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