Cited by 743Decision-Making and Behavioral EconomicsNeural and Behavioral Psychology StudiesExperimental Behavioral Economics Studies

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Decision Affect Theory: Emotional Reactions to the Outcomes of Risky Options

Mellers, Barbara A, Schwartz, Alan, Ho, Katty, Ritov, Ilana·1997·Psychological Science

DOI 10.1111/j.1467-9280.1997.tb00455.x

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Abstract

How do people feel about the outcomes of risky options? Results from two experiments demonstrate that the emotional reaction to a monetary outcome is not a simple function of the utility of that outcome Emotional responses also depend on probabilities and unobtained outcomes Unexpected outcomes have greater emotional impact than expected outcomes Furthermore any given outcome is less pleasant if an unobtained outcome is better We propose an account of emotional experiences associated with outcomes of decisions called decision affect theory It incorporates utilities expectations and counterfactual comparisons into hedonic responses Finally we show that choices between risky options can be described as the maximization of expected emotional experiences as predicted by decision affect theory That is people choose the risky option for which they expect to feel better on average

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Authors: Mellers, B. A., Schwartz, A., Ho, K., & Ritov, I.
Affiliations: The Ohio State University (US)
University of California, Berkeley (US)
Boston University (US)
Ben-Gurion University of the Negev (IL)
Corresponding author: Mellers, Barbara A
ORCID: Mellers, Barbara A
Schwartz, Alan
Ritov, Ilana
Venue: Psychological Science
Publisher: SAGE Publications
Published: 1997-11
Volume: 8
Issue: 6
Pages: 423-429
ISSN: 0956-7976 (ISSN-L)
1467-9280
DOI: 10.1111/j.1467-9280.1997.tb00455.x
OpenAlex: W2125458573
Cited by: 736
References: 19
Citations by year: 2026: 18 · 2025: 12 · 2024: 35 · 2023: 41 · 2022: 21 · 2021: 39 · 2020: 31 · 2019: 29 · 2018: 32 · 2017: 39 · 2016: 26 · 2015: 34 · 2014: 27 · 2013: 47 · 2012: 31
FWCI: 7.75
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Psychological Science (publishedVersion)
Topics: Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Experimental Behavioral Economics Studies
Keywords: potential outcomes, hedonic response, risk preferences

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Decision Affect Theory: Emotional Reactions to the Outcomes of Risky Options

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