The DOI matches its Crossref record; 22 of the 22 references it cites were found in a registry or an index.
Measuring consumer's willingness to pay for organic and Fair Trade products
Abstract
Previous research has extensively studied consumer's environmental and social concerns. However, measuring the value of the environmental or social dimension of a product remains a challenge. This paper proposes to partially fill this gap by measuring the double ‘Fair Trade and organic’ labels' value using an experimental method – the Becker‐DeGroot‐Marschak's mechanism. Two ‘organic and Fair Trade’ and two conventional chocolate products were tested on a sample of 102 consumers. Results show that organic and Fair Trade labels increase consumers' willingness to pay, and allow the identification of three consumers clusters. The first cluster represents people insensitive to the label. For the second cluster, the ‘organic and Fair Trade’ labels' influence on the improving image of the products is positive and important. And finally, for the third cluster, the valuation of the ‘organic and Fair Trade’ label is determined by the product's taste. Our research contributes to a better understanding of consumers' valuation of Fair Trade and organic labels, leading to our conclusions, which offer managerial implications with respect to this market (importance of taste and usefulness of double labels).
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Citations
Cites
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Cited by
The Impact of Fair Trade Certification for Coffee Farmers in Peru
Ruben, R., & Fort, R. (2012) · World Development · doi:10.1016/j.worlddev.2011.07.030 · Cited by 305
A systematic review of drivers influencing consumer willingness to pay for organic food
Katt, F., & Meixner, O. (2020) · Trends in Food Science & Technology · doi:10.1016/j.tifs.2020.04.029 · Cited by 298
Judging a product by its cover: Packaging sustainability and perceptions of quality in food products
Magnier, L., Schoormans, J., & Mugge, R. (2016) · Food Quality and Preference · doi:10.1016/j.foodqual.2016.06.006 · Cited by 295
Development of renewable energy sources market and biofuels in The European Union
Bórawski, P., Bełdycka-Bórawska, A., Szymańska, E. J., Jankowski, K. J., Dubis, B., & Dunn, J. W. (2019) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.04.242 · Cited by 253
Consumer interaction with sustainability labelling on food products: a narrative literature review
Cook, B., Costa Leite, J., Rayner, M., Stoffel, S., van Rijn, E., & Wollgast, J. (2023) · Nutrients · doi:10.3390/nu15173837 · Cited by 134
Metadata
- Authors
- Didier, T., & Lucie, S.
- Venue
- International Journal of Consumer Studies
- Publisher
- Wiley
- Published
- 2008-08-13
- Volume
- 32
- Issue
- 5
- Pages
- 479-490
- ISSN
- 1470-6423 (ISSN-L)
- 1470-6431
- OpenAlex
- W2139483304
- Cited by
- 294
- References
- 22
- FWCI
- 8.48
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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