Judging a product by its cover: Packaging sustainability and perceptions of quality in food products
Abstract
In this paper, we test the influence of packaging sustainability on consumers’ perceived quality of food products using two experiments featuring raisins, chocolate bars and coffee. First, the results show that the perceived quality of a food product is more positive when it is packed in a sustainable packaging than when it is packed in a conventional packaging. Next, we demonstrate that product sustainability moderates the influence of packaging sustainability. Finally, we show that the perceived naturalness of the product induced by package and product sustainability explains the perception of product quality.
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Consumers' perceptions of product quality are to a high degree affected by information.
“consumers’ perceptions of product quality are to a high degree affected by information [9,10].”
From Consumer Understanding of Food Quality, Healthiness, and Environmental Impact: A Cross-National Perspective (2019) · cites this paper as [9]
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- Authors
- Magnier, L., Schoormans, J., & Mugge, R.
- Affiliations
- Delft University of Technology (NL)
- Corresponding author
- Magnier, Lise
- Venue
- Food Quality and Preference
- Publisher
- Elsevier BV
- Published
- 2016-10
- Volume
- 53
- Pages
- 132-142
- ISSN
- 0950-3293 (ISSN-L)
- OpenAlex
- W2421435468
- Cited by
- 295
- References
- 59
- Citations by year
- 2026: 27 · 2025: 35 · 2024: 46 · 2023: 33 · 2022: 29 · 2021: 32 · 2020: 33 · 2019: 25 · 2018: 17 · 2017: 17 · 2016: 1
- FWCI
- 41.59
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Food Quality and Preference (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Keywords
- sustainable packaging, perceived quality, food packaging, consumer perception, product sustainability, perceived naturalness, moderating effect, raisins, chocolate bars, coffee
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