Cited by 295Consumer Packaging Perceptions and TrendsEnvironmental Sustainability in BusinessOrganic Food and Agriculture

Judging a product by its cover: Packaging sustainability and perceptions of quality in food products

Magnier, Lise, Schoormans, Jan, Mugge, Ruth·2016·Food Quality and Preference

Abstract

In this paper, we test the influence of packaging sustainability on consumers’ perceived quality of food products using two experiments featuring raisins, chocolate bars and coffee. First, the results show that the perceived quality of a food product is more positive when it is packed in a sustainable packaging than when it is packed in a conventional packaging. Next, we demonstrate that product sustainability moderates the influence of packaging sustainability. Finally, we show that the perceived naturalness of the product induced by package and product sustainability explains the perception of product quality.

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Crossref · 10.1016/j.foodqual.2016.06.006

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Authors
Magnier, L., Schoormans, J., & Mugge, R.
Affiliations
Delft University of Technology (NL)
Corresponding author
Magnier, Lise
Venue
Food Quality and Preference
Publisher
Elsevier BV
Published
2016-10
Volume
53
Pages
132-142
ISSN
0950-3293 (ISSN-L)
OpenAlex
W2421435468
Cited by
295
References
59
Citations by year
2026: 27 · 2025: 35 · 2024: 46 · 2023: 33 · 2022: 29 · 2021: 32 · 2020: 33 · 2019: 25 · 2018: 17 · 2017: 17 · 2016: 1
FWCI
41.59
Type
journal article
Language
en
Open access
closed
Locations
Food Quality and Preference (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
Keywords
sustainable packaging, perceived quality, food packaging, consumer perception, product sustainability, perceived naturalness, moderating effect, raisins, chocolate bars, coffee

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