Cited by 261Misinformation and Its ImpactsSocial and Intergroup PsychologyParanormal Experiences and Beliefs

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Does it take one to know one? Endorsement of conspiracy theories is influenced by personal willingness to conspire

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Douglas, Karen M., Sutton, Robbie M.·2011·British Journal of Social Psychology

DOI 10.1111/j.2044-8309.2010.02018.x

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Abstract

We advance a new account of why people endorse conspiracy theories, arguing that individuals use the social-cognitive tool of projection when making social judgements about others. In two studies, we found that individuals were more likely to endorse conspiracy theories if they thought they would be willing, personally, to participate in the alleged conspiracies. Study 1 established an association between conspiracy beliefs and personal willingness to conspire, which fully mediated a relationship between Machiavellianism and conspiracy beliefs. In Study 2, participants primed with their own morality were less inclined than controls to endorse conspiracy theories - a finding fully mediated by personal willingness to conspire. These results suggest that some people think 'they conspired' because they think 'I would conspire'.

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Authors: Douglas, K. M., & Sutton, R. M.
Affiliations: University of Kent (GB)
Corresponding author: Douglas, Karen M.
ORCID: Douglas, Karen M.
Sutton, Robbie M.
Venue: British Journal of Social Psychology
Publisher: Wiley
Published: 2011-04-12
Volume: 50
Issue: 3
Pages: 544-552
ISSN: 0144-6665 (ISSN-L)
2044-8309
DOI: 10.1111/j.2044-8309.2010.02018.x
OpenAlex: W1928059346
Cited by: 261
References: 32
Citations by year: 2026: 8 · 2025: 21 · 2024: 19 · 2023: 22 · 2022: 24 · 2021: 26 · 2020: 17 · 2019: 25 · 2018: 42 · 2017: 15 · 2016: 9 · 2015: 15 · 2014: 7 · 2013: 9 · 2012: 2
FWCI: 19.27
Type: journal article
Language: en
Open access: green
doi.org
Licence: onlinelibrary.wiley.com/termsAndConditions#vor (vor)
Locations: British Journal of Social Psychology (publishedVersion)
PubMed (publishedVersion)
Kent Academic Repository (University of Kent) (acceptedVersion)
Topics: Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Social Sciences › Psychology › Social Psychology › Paranormal Experiences and Beliefs
Keywords: conspiracy theories, projection, Machiavellianism, social cognition, moral self
MeSH terms: Adolescent, Cooperative Behavior, Female, United Kingdom, Humans, Machiavellianism, Male, Models, Theoretical, Power, Psychological, Young Adult

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Does it take one to know one? Endorsement of conspiracy theories is influenced by personal willingness to conspire

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