Graphic Design Education in the Era of Text‐to‐Image Generation: Transitioning to Contents Creator
Open accessAbstract
The advancement of generative artificial intelligence (AI) presents innovative opportunities and new challenges across various industries and academic fields. Particularly, recent advancements in generative AI, which can create images from text, are introducing new challenges in the field of graphic design education. This study discusses methods of graphic design education utilising generative AI, based on workshops conducted in the "Visual Culture and Contemporary Art" course in the first semester of 2023. Students utilised generative AI, such as Midjourney and DALL‐E, based on the "Technology Pedagogical Content Knowledge (TPCACK)" model, to create posters depicting European design history. Through the analysis of case studies and survey results, researchers confirmed that graphic design education in the era of generative AI requires different educational goals and methods from those of traditional education. Students require AI visual literacy skills to accurately convey images using suitable keywords. Additionally, it was discovered that preliminary design processes such as trend analysis and research have become more crucial. Additionally, educators should provide students with opportunities to derive creative keywords through graphic storytelling and present a vision as content creators who combine science, art, and technology. This research provides guidelines for the roles of graphic designers and the direction of visual design education in the era of generative AI.
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Students require AI visual literacy, keyword precision, research competence, and content-creation judgement to use text-to-image tools productively.
“Graphic design education research on text-to-image generation shows that students require AI visual literacy, keyword precision, research competence, and content-creation judgement to use tools such as Midjourney and DALL-E productively in design courses (Hwang and Wu 2025).”
From A Study on the Role of Midjourney, A Generative Artificial Intelligence Tool, in Enhancing Student Creativity in Illustration Design Classes (2026) · cites this paper as Hwang and Wu 2025
In graphic design education, text-to-image workshops have supported historical design poster production and shifted attention toward AI visual literacy, keyword formulation, design research, trend analysis, and content-creator competence.
“In graphic design education, text-to-image workshops have supported historical design poster production and shifted attention toward AI visual literacy, keyword formulation, design research, trend analysis, and content-creator competence (Hwang and Wu 2025).”
From A Study on the Role of Midjourney, A Generative Artificial Intelligence Tool, in Enhancing Student Creativity in Illustration Design Classes (2026) · cites this paper as Hwang and Wu 2025
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- © 2025 The Author(s). International Journal of Art & Design Education published by National Society for Education in Art and Design and John Wiley & Sons Ltd. Performance Improvement, Vol. 43, No. 1, pp. 16-22.
- Hwang, and Wu 14768070, 2025, 1, Downloaded from https://onlinelibrary.wiley.com/doi/10.1111/jade.12558, Wiley Online Library on [27/12/2025]. See the Terms and Conditions (https://onlinelibrary.wiley.com/terms-and-conditions) on Wiley Online Library for rules of use; OA articles are governed by the applicable Creative Commons License
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- Authors
- Hwang, Y., & Wu, Y.
- Corresponding author
- Wu, Yi
- ORCID
- Hwang, Younjung
- Venue
- International Journal of Art & Design Education
- Publisher
- Wiley
- Published
- 2025-01-10
- Volume
- 44
- Issue
- 1
- Pages
- 239-253
- ISSN
- 1476-8062 (ISSN-L)
- 1476-8070
- OpenAlex
- W4406245655
- Cited by
- 47
- References
- 31
- Citations by year
- 2026: 34 · 2025: 13
- FWCI
- 102.38
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- International Journal of Art & Design Education (publishedVersion, cc-by-nc-nd)
- Topics
- Physical Sciences › Computer Science › Computer Graphics and Computer-Aided Design › Digital Media and Visual Art
- Physical Sciences › Computer Science › Information Systems › Artificial Intelligence in Education
- Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Art Education and Development
- Keywords
- graphic design education, generative AI, text-to-image generation, Midjourney, DALL-E, technological pedagogical content knowledge, content creation, design process, trend analysis, graphic narrative, visual culture
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