Cited by 47Digital Media and Visual ArtArtificial Intelligence in EducationArt Education and Development

Graphic Design Education in the Era of Text‐to‐Image Generation: Transitioning to Contents Creator

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Hwang, Younjung, Wu, Yi·2025·International Journal of Art & Design Education

Abstract

The advancement of generative artificial intelligence (AI) presents innovative opportunities and new challenges across various industries and academic fields. Particularly, recent advancements in generative AI, which can create images from text, are introducing new challenges in the field of graphic design education. This study discusses methods of graphic design education utilising generative AI, based on workshops conducted in the "Visual Culture and Contemporary Art" course in the first semester of 2023. Students utilised generative AI, such as Midjourney and DALL‐E, based on the "Technology Pedagogical Content Knowledge (TPCACK)" model, to create posters depicting European design history. Through the analysis of case studies and survey results, researchers confirmed that graphic design education in the era of generative AI requires different educational goals and methods from those of traditional education. Students require AI visual literacy skills to accurately convey images using suitable keywords. Additionally, it was discovered that preliminary design processes such as trend analysis and research have become more crucial. Additionally, educators should provide students with opportunities to derive creative keywords through graphic storytelling and present a vision as content creators who combine science, art, and technology. This research provides guidelines for the roles of graphic designers and the direction of visual design education in the era of generative AI.

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  1. Hwang, and Wu 14768070, 2025, 1, Downloaded from https://onlinelibrary.wiley.com/doi/10.1111/jade.12558, Wiley Online Library on [27/12/2025]. See the Terms and Conditions (https://onlinelibrary.wiley.com/terms-and-conditions) on Wiley Online Library for rules of use; OA articles are governed by the applicable Creative Commons License
  2. © 2025 The Author(s). International Journal of Art & Design Education published by National Society for Education in Art and Design and John Wiley & Sons Ltd. Performance Improvement, Vol. 43, No. 1, pp. 16-22.
  3. Hwang, and Wu 14768070, 2025, 1, Downloaded from https://onlinelibrary.wiley.com/doi/10.1111/jade.12558, Wiley Online Library on [27/12/2025]. See the Terms and Conditions (https://onlinelibrary.wiley.com/terms-and-conditions) on Wiley Online Library for rules of use; OA articles are governed by the applicable Creative Commons License

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Authors
Hwang, Y., & Wu, Y.
Corresponding author
Wu, Yi
Venue
International Journal of Art & Design Education
Publisher
Wiley
Published
2025-01-10
Volume
44
Issue
1
Pages
239-253
ISSN
  • 1476-8062 (ISSN-L)
  • 1476-8070
OpenAlex
W4406245655
Cited by
47
References
31
Citations by year
2026: 34 · 2025: 13
FWCI
102.38
Type
journal article
Language
en
Open access
Locations
International Journal of Art & Design Education (publishedVersion, cc-by-nc-nd)
Topics
  • Physical Sciences › Computer Science › Computer Graphics and Computer-Aided Design › Digital Media and Visual Art
  • Physical Sciences › Computer Science › Information Systems › Artificial Intelligence in Education
  • Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Art Education and Development
Keywords
graphic design education, generative AI, text-to-image generation, Midjourney, DALL-E, technological pedagogical content knowledge, content creation, design process, trend analysis, graphic narrative, visual culture

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