Cited by 342Smoking Behavior and CessationGlobal Public Health Policies and EpidemiologyConsumer Market Behavior and Pricing

Tax, price and cigarette smoking: evidence from the tobacco documents and implications for tobacco company marketing strategies: Figure 1

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Chaloupka, F J, Cummings, K M, Morley, CP, Horan, JK·2002·Tobacco Control

Abstract

Objective: To examine tobacco company documents to determine what the companies knew about the impact of cigarette prices on smoking among youth, young adults, and adults, and to evaluate how this understanding affected their pricing and price related marketing strategies. Methods: Data for this study come from tobacco industry documents contained in the Youth and Marketing database created by the Roswell Park Cancer Institute and available through http:// roswell.tobaccodocuments.org, supplemented with documents obtained from http://www.tobaccodocuments.org. Results: Tobacco company documents provide clear evidence on the impact of cigarette prices on cigarette smoking, describing how tax related and other price increases lead to significant reductions in smoking, particularly among young persons. This information was very important in developing the industry's pricing strategies, including the development of lower price branded generics and the pass through of cigarette excise tax increases, and in developing a variety of price related marketing efforts, including multi-pack discounts, couponing, and others. Conclusions: Pricing and price related promotions are among the most important marketing tools employed by tobacco companies. Future tobacco control efforts that aim to raise prices and limit price related marketing efforts are likely to be important in achieving reductions in tobacco use and the public health toll caused by tobacco.

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Crossref · 10.1136/tc.11.suppl_1.i62

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  • Industry documents demonstrate that tobacco companies understand the impact of tax increases on consumption and have developed pricing strategies that could partly counter these effects, such as development of lower-cost generics and price-related marketing efforts such as multipack discounts and couponing.

    “Industry documents demonstrate that tobacco companies understand the impact of tax increases on consumption and have developed pricing strategies that could partly counter these effects, such as development of lower-cost generics and price-related marketing efforts such as multipack discounts and couponing.212”

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Research works printed but not linked: 3

  1. Farrelly MC, Bray JW, Office on Smoking and Health. Responses to Increases in cigarette prices by race/ethnicity, income, and age groups - United States, 1976-1993. MMWR Morb Mortal Wkly Rep 1998;47:605-9.
  2. Johnston M. Price increases and cigarette sales -the Harris article. Philip Morris USA. July 15, 1987. Access date: December 3, 2001. Bates No. 2058122171-2058122172. URL: http://www.pmdocs.com/ Tax, price and cigarette smoking i71 www.tobaccocontrol.com on August 1, 2023 by guest. Protected by copyright. http://tobaccocontrol.bmj.com/ Tob Control: first published as 10.1136/tc.11.suppl_1.i62 on 1 March 2002. Downloaded from
  3. Chaloupka, Cummings, Morley, et al www.tobaccocontrol.com on August 1, 2023 by guest. Protected by copyright. http://tobaccocontrol.bmj.com/ Tob Control: first published as 10.1136/tc.11.suppl_1.i62 on 1 March 2002. Downloaded

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Authors
Chaloupka, F. J., Cummings, K. M., Morley, C., & Horan, J.
Affiliations
  • University of Illinois Chicago (US)
  • Roswell Park Comprehensive Cancer Center (US)
Corresponding author
Chaloupka, F J
Venue
Tobacco Control
Publisher
BMJ
Published
2002-03
Volume
11
Issue
suppl 1
Pages
i62-i72
ISSN
  • 0964-4563 (ISSN-L)
  • 1468-3318
OpenAlex
W2171472183
Cited by
342
References
27
Citations by year
2026: 4 · 2025: 2 · 2024: 6 · 2023: 7 · 2022: 12 · 2021: 15 · 2020: 22 · 2019: 19 · 2018: 22 · 2017: 24 · 2016: 23 · 2015: 17 · 2014: 20 · 2013: 19 · 2012: 17
FWCI
6.92
Type
journal article
Language
en
Open access
Locations
  • Tobacco Control (publishedVersion)
  • PubMed Central (publishedVersion)
  • PubMed (publishedVersion)
Funders
  • National Institutes of Health (5r01ca077021-03)
  • National Cancer Institute (CA77021-03, CA 16056-26, CA87696-01, R01CA087696, P30CA016056)
Topics
  • Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords
cigarette prices, tobacco excise tax, tobacco industry marketing, adolescent smoking, smoking cessation, couponing, tobacco control
MeSH terms
Adolescent, Adult, Advertising, Commerce, Costs and Cost Analysis, Documentation, Humans, Smoking, Taxes, United States, Product Packaging, Tobacco Industry

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