Tax, price and cigarette smoking: evidence from the tobacco documents and implications for tobacco company marketing strategies: Figure 1
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Objective: To examine tobacco company documents to determine what the companies knew about the impact of cigarette prices on smoking among youth, young adults, and adults, and to evaluate how this understanding affected their pricing and price related marketing strategies. Methods: Data for this study come from tobacco industry documents contained in the Youth and Marketing database created by the Roswell Park Cancer Institute and available through http:// roswell.tobaccodocuments.org, supplemented with documents obtained from http://www.tobaccodocuments.org. Results: Tobacco company documents provide clear evidence on the impact of cigarette prices on cigarette smoking, describing how tax related and other price increases lead to significant reductions in smoking, particularly among young persons. This information was very important in developing the industry's pricing strategies, including the development of lower price branded generics and the pass through of cigarette excise tax increases, and in developing a variety of price related marketing efforts, including multi-pack discounts, couponing, and others. Conclusions: Pricing and price related promotions are among the most important marketing tools employed by tobacco companies. Future tobacco control efforts that aim to raise prices and limit price related marketing efforts are likely to be important in achieving reductions in tobacco use and the public health toll caused by tobacco.
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Industry documents demonstrate that tobacco companies understand the impact of tax increases on consumption and have developed pricing strategies that could partly counter these effects, such as development of lower-cost generics and price-related marketing efforts such as multipack discounts and couponing.
“Industry documents demonstrate that tobacco companies understand the impact of tax increases on consumption and have developed pricing strategies that could partly counter these effects, such as development of lower-cost generics and price-related marketing efforts such as multipack discounts and couponing.212”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [212]
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- Authors
- Chaloupka, F. J., Cummings, K. M., Morley, C., & Horan, J.
- Affiliations
- University of Illinois Chicago (US)
- Roswell Park Comprehensive Cancer Center (US)
- Corresponding author
- Chaloupka, F J
- Venue
- Tobacco Control
- Publisher
- BMJ
- Published
- 2002-03
- Volume
- 11
- Issue
- suppl 1
- Pages
- i62-i72
- ISSN
- 0964-4563 (ISSN-L)
- 1468-3318
- PMC
- PMC1766067
- OpenAlex
- W2171472183
- Cited by
- 342
- References
- 27
- Citations by year
- 2026: 4 · 2025: 2 · 2024: 6 · 2023: 7 · 2022: 12 · 2021: 15 · 2020: 22 · 2019: 19 · 2018: 22 · 2017: 24 · 2016: 23 · 2015: 17 · 2014: 20 · 2013: 19 · 2012: 17
- FWCI
- 6.92
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Tobacco Control (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Funders
- National Institutes of Health (5r01ca077021-03)
- National Cancer Institute (CA77021-03, CA 16056-26, CA87696-01, R01CA087696, P30CA016056)
- Topics
- Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- cigarette prices, tobacco excise tax, tobacco industry marketing, adolescent smoking, smoking cessation, couponing, tobacco control
- MeSH terms
- Adolescent, Adult, Advertising, Commerce, Costs and Cost Analysis, Documentation, Humans, Smoking, Taxes, United States, Product Packaging, Tobacco Industry
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