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The emerging role of electronic marketplaces on the Internet
Open accessAbstract
Functions of a MarketMarkets (electronic or otherwise) have three main functions, summarized in Table 1: matching buyers and sellers; facilitating the exchange of information, goods, services and payments associated with market transactions; and providing an institutional infrastructure, such as a legal and regulatory framework, that enables the efficient functioning of the market.In a modern economy, the first two functions are provided by intermediaries, while the institutional infrastructure is typically the province of governments.Internet-based electronic marketplaces leverage information technology to perform these functions with increased effectiveness and reduced transaction costs, resulting in more efficient, "friction-free" markets. Matching Buyers and Sellers.Markets "clear" by matching demand and supply.This process of matching buyers' demand with sellers' product offerings has three main components: determining
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“Studies (Bakos, 1998;Chopra & Meindl, 2001;Gurbaxani & Whang, 1991;Shapiro & Varian, 1999) show that larger scope of business demands e-business to reduce costs, to integrate demand and improve inventory management and to benefit from synergy of modern applications and traditional business.”
From Using T-O-E theoretical framework to study the adoption of ERP solution (2016) · cites this paper as Bakos, 1998
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“Prior research shows that search costs decrease in electronic markets due to diminishing cost of data exchange.This, in turn, enables consumers to find offers that meet their needs and tastes (Bakos, 1997(Bakos, , 1998)).”
From Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008) · cites this paper as Bakos, 1998
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“Prior research shows that search costs decrease in electronic markets due to diminishing cost of data exchange.This, in turn, enables consumers to find offers that meet their needs and tastes (Bakos, 1997(Bakos, , 1998)).”
From Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008) · cites this paper as Bakos, 1998
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“Scholars describe SBO as an adoption predicator; the greater the scope of business, the more likelihood enterprises invest to digitalize operations and to reduce internal co-ordination costs, administrative complexities, and information processing (Bakos, 1998;Chopra & Meindl, 2001;Hitt, 1999;Zhu et al., 2003).”
From Using T-O-E theoretical framework to study the adoption of ERP solution (2016) · cites this paper as Bakos, 1998
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“Disintermediation or “cutting out the middle man” (Katz 1988, 30) is a controversial concept for some scholars (Bakos 1998; Sarkar, Butler, and Steinfield 1995) as intermediary relationships will always exist in some form or another (Sen and King 2003) with the emergence of new intermediaries.”
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Typology of Digital Platforms in the Mechanical Engineering
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Lu, J., & Gokhale, S. S. (2012) · Software Quality Journal · doi:10.1007/s11219-012-9176-9 · Cited by 9
Assessing the e-Service Quality of Sellers in an Industrial e-Marketplace
Min, S., Zhou, M., Kim, D., & Kim, J. (2013) · Journal of Promotion Management · doi:10.1080/10496491.2013.829156 · Cited by 10
“An e-marketplace differs from an online shopping mall in that a shopping mall is operated by the retailer whereas an e-marketplace provides an online space to broker transactions between multiple sellers and multiple customers (Bakos, 1998).”
BackgroundVariable pricing business solutions in a decomposed business environment
Flaxer, D., Cao, R., Tian, C. H., Ding, W., & Lee, J. (2007) · Enterprise Information Systems · doi:10.1080/17517570701254965 · Cited by 9
The Importance of Individual Characteristics on Consideration Sets for Online Auction Buyers
Drake, J. R., Hall, D. J., & Byrd, T. A. (2012) · Journal of theoretical and applied electronic commerce research · doi:10.4067/s0718-18762012000200003 · Cited by 9
“This is true not only for searching for specific products, but in matching buyers and sellers in an online auction marketplace [5].”
BackgroundEvolución de los modelos de negocios en internet: situación actual en España de la economía digital
Sánchez, J. I. L. (2007) · Economía industrial · Cited by 9
Market Makers' Recognition of Key Success Factors in Electronic Marketplaces
Stockdale, R., & Standing, C. (2003) · AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · doi:10.3127/ajis.v10i2.150 · Cited by 9
“The academic press has contributed significantly to the theory of electronic marketplaces (Bakos, 1991, 1998; Burton & Mooney, 1998; Kaplan & Sawhney, 2000; Malone et al., 1987) and research is ongoing into specific aspects of their development (Bakos, 1997; Choudhury, Hartzel, & Konsynski, 1998;…”
BackgroundBid Selection Strategies for Multi-agent Contracting in the Presence of Scheduling Constraints
Collins, J. E., Sundareswara, R., Gini, M. L., & Mobasher, B. (2000) · Lecture notes in computer science · doi:10.1007/10720026_7 · Cited by 9
Strategic Flexibility in e-Business Adapters and e-Business Start-ups
Jover, A. J. V., Alós-Simó, L., & Gómez-Gras, J. M. (2013) · Progress in IS · doi:10.1007/978-3-642-39747-9_6 · Cited by 9
Matopoulos, A., & Papadopoulou, E.-M. (2010) · Springer eBooks · doi:10.1007/978-1-84996-244-5_14 · Cited by 9
On the effects of competition between agent-based double auction markets
Cai, K., Niu, J., & Parsons, S. (2014) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2014.04.002 · Cited by 9
Control patterns in a healthcare network
Kartseva, V., Hulstijn, J., Gordijn, J., & Tan, Y. (2007) · doi:10.5555/1248460.1248471 · Cited by 9
Assessing Strategic Behavior in Name-Your-Own-Price Markets
Voigt, S., & Hinz, O. F. (2014) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415180304 · Cited by 9
“Moreover, interactive pricing mechanisms tend to increase the allocation efficiency of markets since low-valuation buyers who are priced out in a fixed-price scenario can be served by a lower individual price in markets that apply an interactive pricing mechanism [4].”
BackgroundMorales, L. E. I., Partida, A., & Aguilar, D. (2015) · Procedia - Social and Behavioral Sciences · doi:10.1016/j.sbspro.2015.01.1201 · Cited by 9
“The meaning of the Internet for the current time has been compared to the one that had, in its historical time, and for the past two centuries, the Industrial Revolution [7].”
A platform independent model for the electronic marketplace domain
Queralt, A., & Teniente, E. (2007) · Software & Systems Modeling · doi:10.1007/s10270-007-0047-y · Cited by 9
“Our domain PIM covers the most important function of electronic marketplaces, which is to match buyers and sellers [3].”
Background
Metadata
- Authors
- Bakos, Y.
- Affiliations
- New York University (US)
- Corresponding author
- Bakos, Yannis
- ORCID
- Bakos, Yannis
- Venue
- Communications of the ACM
- Published
- 1998-08
- Volume
- 41
- Issue
- 8
- Pages
- 35-42
- ISSN
- 0001-0782 (ISSN-L)
- 1557-7317
- OpenAlex
- W2011896860
- Cited by
- 1,386
- References
- 12
- Citations by year
- 2026: 4 · 2025: 10 · 2024: 11 · 2023: 18 · 2022: 23 · 2021: 24 · 2020: 29 · 2019: 27 · 2018: 23 · 2017: 30 · 2016: 24 · 2015: 49 · 2014: 46 · 2013: 47 · 2012: 54
- FWCI
- 222.08
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Communications of the ACM (publishedVersion)
- Faculty Digital Archive (New York University Florence) (submittedVersion)
- UCLA - Biblioteca de Ciencias y Tecnologia Felix Morales Bueno (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Business and International Management › E-commerce and Technology Innovations
- Social Sciences › Decision Sciences › Management Science and Operations Research › Auction Theory and Applications
- Keywords
- electronic markets, e-commerce, buyer-seller matching, transaction costs, market clearing, intermediaries, institutional infrastructure, frictionless markets, online marketplaces
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