Cited by 111Mobile Crowdsensing and CrowdsourcingTechnology Use by Older AdultsFinTech, Crowdfunding, Digital Finance

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"Why would anybody do this?": Understanding Older Adults' Motivations and Challenges in Crowd Work

Brewer, Robin, Morris, Meredith Ringel, Piper, Anne Marie·2016·Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems

DOI 10.1145/2858036.2858198

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Abstract

Diversifying participation in crowd work can benefit the worker and requester. Increasing numbers of older adults are online, but little is known about their awareness of or how they engage in mainstream crowd work. Through an online survey with 505 seniors, we found that most have never heard of crowd work but would be motivated to complete tasks by earning money or working on interesting or stimulating tasks. We follow up results from the survey with interviews and observations of 14 older adults completing crowd work tasks. While our survey data suggests that financial incentives are encouraging, in-depth interviews reveal that a combination of personal and social incentives may be stronger drivers of participation, but only if older adults can overcome accessibility issues and understand the purpose of crowd work. This paper contributes insights into how crowdsourcing sites could better engage seniors and other users.

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Authors: Brewer, R., Morris, M. R., & Piper, A. M.
Affiliations: Northwestern University (US)
Microsoft (United States) (US)
ORCID: Brewer, Robin
Morris, Meredith Ringel
Piper, Anne Marie
Venue: Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems
Publisher: ACM
Published: 2016-05-07
Pages: 2246-2257
DOI: 10.1145/2858036.2858198
OpenAlex: W2405742202
Cited by: 111
References: 42
Citations by year: 2026: 3 · 2025: 8 · 2024: 7 · 2023: 11 · 2022: 10 · 2021: 22 · 2020: 8 · 2019: 14 · 2018: 11 · 2017: 15 · 2016: 2
FWCI: 11.17
Type: conference paper
Language: en
Open access: closed
Licence: www.acm.org/publications/policies/copyright_policy#Background (vor)
Locations: CHI Conference on Human Factors in Computing Systems (publishedVersion)
Topics: Physical Sciences › Computer Science › Computer Science Applications › Mobile Crowdsensing and Crowdsourcing
Health Sciences › Medicine › Geriatrics and Gerontology › Technology Use by Older Adults
Social Sciences › Business, Management and Accounting › Management Information Systems › FinTech, Crowdfunding, Digital Finance
Keywords: crowdwork, older adults, crowdsourcing, participation motivation, financial incentives, social incentives, accessibility, task understanding, crowdsourcing platforms

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"Why would anybody do this?": Understanding Older Adults' Motivations and Challenges in Crowd Work

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