It's Creepy, But it Doesn't Bother Me

The four items of the Perceived Surveillance Scale were developed based on qualitative interviews published by Phelan et al. (2016).

“These items of the Perceived Surveillance Scale were developed based on qualitative interviews published by Phelan et al. (2016).”

Each of the two quotes from Phelan et al. (2016) is reflected in two items of the scale, two using the language directly and two in line with them.

“Each of these quotes are reflected in two items of the scale, two that used the language of the quotes directly (respectively “watching your every move” and “checking up on you”) and two items that are in line with these first quotes (respectively “looking over your shoulder” and “entering your private space”).”

People report that data collection practices give them the feeling of being watched.

“For example, people report that these data collection practices give them the feeling of being watched (Phelan et al., 2016).”

Data-driven advertising and surveillance technologies can increase consumers' feelings of being monitored (perceived surveillance).

“Data-driven advertising and surveillance technologies can increase consumers' feelings of being monitored (i.e., perceived surveillance; Phelan, Lampe, and Resnick 2016;Segijn, Opree, and van Ooijen 2022).”

People reported in in-depth interviews that data collection techniques for personalized advertising increased their perceptions of surveillance.

“Indeed, people reported in in-depth interviews that data collection techniques for personalized advertising increased their perceptions of surveillance (Phelan, Lampe, and Resnick 2016).”

Privacy concerns are considered but most individuals are unable to address them adequately.

“Thus, privacy concerns are considered but most individuals are unable to address them adequately (Phelan et al., 2016).”