Blissfully ignorant: the effects of general privacy concerns, general institutional trust, and affect in the privacy calculus
Abstract
Existing research on information privacy has mostly relied on the privacy calculus model, which views privacy‐related decision‐making as a rational process where individuals weigh the anticipated risks of disclosing personal data against the potential benefits. In this research, we develop an extension to the privacy calculus model, arguing that the situation‐specific assessment of risks and benefits is bounded by (1) pre‐existing attitudes or dispositions, such as general privacy concerns or general institutional trust, and (2) limited cognitive resources and heuristic thinking. An experimental study, employing two samples from the USA and Switzerland, examined consumer responses to a new smartphone application that collects driving behavior data and provided converging support for these predictions. Specifically, the results revealed that a situation‐specific assessment of risks and benefits fully mediates the effect of dispositional factors on information disclosure. In addition, the results showed that privacy assessment is influenced by momentary affective states, indicating that consumers underestimate the risks of information disclosure when confronted with a user interface that elicits positive affect.
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The social representation about privacy is not yet formed by lay-users.
“This is in line with Kehr et al. (2015) who suggest that the social representation about privacy is not yet formed by lay-users.”
From Putting the privacy paradox to the test: Online privacy and security behaviors among users with technical knowledge, privacy awareness, and financial resources (2019) · cites this paper as Kehr et al. (2015)
Privacy disclosure intention is determined by situational cues even if dispositional attitudes regarding privacy behavior are different to intention.
“Eventually, privacy disclosure intention is determined by situational cues even if dispositional attitudes regarding privacy behavior are different to intention.”
From The privacy paradox – investigating discrepancies between expressed privacy concerns and actual online behavior – a systematic literature review (2017) · cites this paper as Kehr et al., 2015
Privacy decisions are driven by situation-specific privacy assessment, general dispositions and affect-based heuristics.
“The study of Kehr et al. (2015) showed that privacy decisions are driven by situation-specific privacy assessment, general dispositions (i.e.general privacy concerns, institutional trust) and affect-based heuristics (quite often subconscious processes).”
From The privacy paradox – investigating discrepancies between expressed privacy concerns and actual online behavior – a systematic literature review (2017) · cites this paper as Kehr et al., 2015
Kehr et al. (2015) concluded that the privacy paradox may result from misleading situational cues which bias cognitive valuation processes and the prevalence of situation-specific considerations as compared to generic attitudes.
“In reference to cognitive heuristics and mental shortcuts, Kehr et al. (2015) concluded that the privacy paradox may result from misleading situational cues which bias cognitive valuation processes (e.g.affective thinking) and the prevalence of situation-specific considerations as compared to generic attitudes (Extension to the Privacy Calculus Theory).”
From The privacy paradox – investigating discrepancies between expressed privacy concerns and actual online behavior – a systematic literature review (2017) · cites this paper as Kehr et al., 2015
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- Authors
- Kehr, F., Kowatsch, T., Wentzel, D., & Fleisch, E.
- Affiliations
- University of St.Gallen (CH)
- RWTH Aachen University (DE)
- Corresponding author
- Kehr, Flavius
- Venue
- Information Systems Journal
- Publisher
- Wiley
- Published
- 2015-03-18
- Volume
- 25
- Issue
- 6
- Pages
- 607-635
- ISSN
- 1350-1917 (ISSN-L)
- 1365-2575
- OpenAlex
- W2145595443
- Cited by
- 410
- References
- 111
- Citations by year
- 2026: 41 · 2025: 36 · 2024: 48 · 2023: 52 · 2022: 72 · 2021: 41 · 2020: 33 · 2019: 23 · 2018: 24 · 2017: 14 · 2016: 17 · 2015: 7 · 2014: 2
- FWCI
- 68.39
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Information Systems Journal (publishedVersion)
- Alexandria (UniSG) (University of St.Gallen) (acceptedVersion)
- Alexandria (UniSG) (University of St.Gallen) (submittedVersion)
- RWTH Publications (RWTH Aachen) (submittedVersion)
- Funders
- Swiss insurance company
- Topics
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Information Systems › Information and Cyber Security
- Keywords
- data privacy, privacy calculus, institutional trust, affect, information disclosure, risk-benefit assessment, heuristic processing, cognitive resources, mobile application
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