The DOI matches its Crossref record; 30 of the 30 references it cites were found in a registry or an index.
Peer-to-Peer Markets
Open accessAbstract
Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy transactions. We discuss elements of market design that make this possible, including search and matching algorithms, pricing, and reputation systems. We then develop a simple model of how these markets enable entry by small or flexible suppliers, and how they impact existing firms. Finally, we consider the regulation of peer-to-peer markets and the economic arguments for different approaches to licensing and certification, data, and employment regulation.
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“First, online gig platforms exhibit enhanced efficiency compared to traditional housekeeping businesses in facilitating key functions, such as matching and supervision processes (e.g., Cramer andKrueger 2016, Einav et al. 2016).”
From Skill-Biased Technical Change, Again? Online Gig Platforms and Local Employment (2025) · cites this paper as Einav et al. 2016
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“Meanwhile, for prospective business owners, although starting a new business carries inherent risks, online gig platforms help mitigate these risks by significantly reducing operational and marketing challenges through efficient matching algorithms and by providing access to an established client base (Einav et al. 2016).”
From Skill-Biased Technical Change, Again? Online Gig Platforms and Local Employment (2025) · cites this paper as Einav et al. 2016
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Citations
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Cited by
Sorted by citations
Items 401–461 of 461
Demand-side Reputation and Matching on On-demand Platforms: Evidence from a Field Experiment
Jia, R., Song, P., Yang, W., & Jia, L. (2026) · International Journal of Electronic Commerce · doi:10.1080/10864415.2026.2731856
“Third, the CEM method is a proven approach which is broadly adopted by many other IS works [e.g., 23, 83].”
Li, L., & Chen, L. (2026) · Emerging Markets Finance and Trade · doi:10.1080/1540496x.2026.2738462
Logistyczna obsługa klienta w e-commerce
Tokarski, D. (2026) · Wydawnictwo Uniwersytetu Łódzkiego eBooks · doi:10.18778/8445-083-3
Sharing Economy and Technological Shocks over the Business Cycle
Ordóñez-de-Haro, J. M., & Torres, J. L. (2026) · Atlantic Economic Journal · doi:10.1007/s11293-026-09860-8
“…literature on digital platforms and the sharing economy and the gig economy, which studies how technological change affects resource allocation, asset utilization, and labor supply flexibility (e.g. Einav et al., 2016; Zervas et al., 2017; Coyle, 2019; Chen et al., 2019; Farronato & Fradkin, 2022).”
Autoresearch for Marketplace Catalogs: From Legacy Forms to AI-Native Matching
Ravisankar, K., Abdolanezhad, H., Capo, D., Lee, S.-S., Dash, S., & Raghavan, V. A. (2026) · doi:10.48550/arxiv.2609.00274
“The system described in this paper is part of a 2026 pro-side marketplace redesign that replaces rigid binary targeting defined through structured Q&A with probabilistic matching driven by a structured provider-side preference taxonomy [4].”
Sekhar, K. R., & Saheb, S. S. (2026) · Journal of Banking Regulation · doi:10.1057/s41261-026-00347-9
A SCALABLE FRAMEWORK FOR INTEGRATING SUBJECT-TO AGREEMENTS IN AUTOMOTIVE TRANSACTIONS
Korinnyi, O. (2026) · Three Seas Economic Journal · doi:10.30525/2661-5150/2026-2-5
Sembiring, D. D., Batubara, M., Ardini, D., & Bangun, L. H. B. (2026) · Growth · doi:10.52300/grow.v12i1.26129
“Einav et al. (2016) find that online markets exhibit stronger price sensitivity due to transparency and ease of comparison.”
Sangal, S., & Nigam, A. (2026) · European Business Review · doi:10.1108/ebr-11-2025-0438
Politeness as an economic signal in C2C markets: evidence from Korea and Japan
You, Y. (2026) · Applied Economics · doi:10.1080/00036846.2026.2685878
“Online marketplaces reduce search and transaction costs and rely heavily on reputation mechanisms to build trust between anonymous traders (Einav, Farronato, and Levin 2016; Tadelis 2016).”
Unintended Consequences of Recommender System Interventions: Evidence from a Field Experiment
Luo, S.-X., Yao, S., & Zhang, D. J. (2026) · arXiv.org · doi:10.48550/arxiv.2606.08265
“…pricing’s effect on inequality (Zhang Article submitted to ; manuscript no. et al. 2021), assess the impact of platform design on economic outcomes (Einav et al. 2016), improve experimental sensitivity (Deng et al. 2013), and advance the evaluation of targeting policies (Simester et al. 2020).”
Evaluation Of Ebay's Business Performance After The Stabilization Of The Global Online Retail Market
Lozić, J., & Čiković, K. F. (2026) · International Convention on Information and Communication Technology, Electronics and Microelectronics · doi:10.1109/mipro70003.2026.11591824
Yılmaz, C., & Balcıoğlu, Y. S. (2026) · International Journal of Tourism Cities · doi:10.1080/20565607.2026.2663902
Liu, S.-J., Sun, K., Liang, Y., Lv, K., & Xu, C. (2026) · 2026 9th International Conference on Energy, Electrical and Power Engineering (CEEPE) · doi:10.1109/ceepe69795.2026.11552134
“Literature [10] points out that P2P transactions mainly adopt two mechanisms: two-way auction and game theory-based trading.”
The Timing of Pricing: A Theory and Experiment on Freelance Co‐Creation
Yang, Y., & Wang, S. (2026) · Managerial and Decision Economics · doi:10.1002/mde.70097
“Research on peer- to-peer and on-demand platforms highlights that contractual and pricing arrangements are central institutional features that influence participation, performance, and exchange efficiency (Einav et al. 2016; Taylor 2018).”
Li, R., Liu, X., & Sundararajan, A. (2026) · doi:10.48550/arxiv.2602.08955
“Like many other two-sided transaction platforms, ride-sharing platforms leverage a range of technology that significantly improves market efficiency by optimizing matching processes and resource allocation (Einav et al. (2016)).”
Guo, Y., Liu, X., Mao, Z.-X., & Tang, W. (2025) · Cornell Hospitality Quarterly · doi:10.1177/19389655251396032
“Moreover, the platforms can facilitate market penetration for restaurants by reducing transaction barriers and search frictions, particularly in competitive urban markets (Einav et al., 2016; Zhu & Iansiti, 2012).”
Platform Expansion Through Asset Provision: Ownership, Commitment, and Flexibility
Peura, H., & Yang, S. A. (2025) · Management Sciences · doi:10.1287/mnsc.2023.00170
Incentivizing Flexible Workers in the Gig Economy: The Case of Ride-Hailing
Selcuk, C., & Gokpinar, B. (2025) · Production and operations management · doi:10.1177/10591478251403250
“…markets (Armstrong, 2006; Parker and Van Alstyne, 2005; Rochet and Tirole, 2006) and the literature on peer-to-peer matching platforms (Benjaafar and Hu, 2020; Cramer and Krueger, 2016; Einav et al., 2016) with a focus on ride-hailing (Chakravarty, 2021; Naumov and Keith, 2022; Wang et al., 2019).”
Product Sharing: A Threat or an Opportunity for Competing Manufacturers?
Li, T., Huang, D., & He, Z.-Y. (2025) · Production and operations management · doi:10.1177/10591478251403251
“Einav et al. (2016) show that the peer-to-peer model makes it easier for owners to find renters.”
Neither Consent nor Property: A Policy Lab for Data Law
Zhang, H.-Y., & Zhu, T. (2025) · arXiv.org · doi:10.48550/arxiv.2510.26727
“Indeed, empirical studies find that under quality uncertainty, buyers lean heavily on brand or reputation cues and are willing to pay price premiums for trusted sources (Tadelis, 2016; Einav et al., 2016; Li et al., 2020a).”
LEGAL CHALLENGES IN E-COMMERCE: REGULATORY FRAMEWORK AND BUSINESS STRATEGIES
Lalhunthara (2025) · Lex Localis-journal of Local Self-government · doi:10.52152/801186
“Research on platform markets underscores that market design and governance choices—pricing, matching and trust mechanisms—interact with public regulation in ways that shape participation and outcomes for small sellers and consumers alike (Einav et al., 2016).”
Jaeger, B., & Efendić, E. (2025) · International Review of Social Psychology · doi:10.5334/irsp.991
“Sharing economy platforms enable private citizens to offer various services, such as accommodation (e.g., Airbnb, Couchsurfing) or transportation (e.g., Uber, BlaBlaCar; Einav et al. 2016).”
Architectures for a Blockchain-based Decentralized Marketplace for Handicrafts
Ghasemi, A., & Mohtarami, A. (2025) · International journal of information and communication technology research · doi:10.66224/itrc.17.2.47
Short-term rentals and residential rents: evidence from a regulation in Santa Monica
Fonseca, C. C. (2024) · International Journal of Housing Markets and Analysis · doi:10.1108/ijhma-01-2024-0001
SHARING ECONOMY AND ECONOMIC LIBERALISM: NEW CONTEXT FOR PLATFORM COOPERATIVISM
Menezes, N., Francisco, D., Rivera, G., & Vanessa, T. (2023) · International Journal of Cooperative Law · doi:10.36128/rcvnmc06
A Peer-to-Peer Trading Mechanism of Virtual Power Plant Considering Contact Line Constraints
Cao, R., Zhang, Z., Fan, J., Pan, S., Guo, J., & Bao, T. (2023) · 2023 IEEE 7th Conference on Energy Internet and Energy System Integration (EI2) · doi:10.1109/ei259745.2023.10512594
Product variety and design in the age of peer‐to‐peer sharing
Zennyo, Y. (2023) · Journal of Economics & Management Strategy · doi:10.1111/jems.12563
“…studies examine how P2P sharing changes consumer behavior (e.g., Bai et al., 2019; Benjaafar et al., 2019; Bimpikis et al., 2019; Cachon et al., 2017; Castillo et al., 2017; Einav et al., 2016; Filippas et al., 2020; Gal-Or, 2018, 2021; Guda and Subramanian, 2019; Taylor, 2018; Weber, 2014).”
BackgroundTransition numérique et impacts macroéconomiques
Aubouin, M. (2023) · Revue française d économie · doi:10.3917/rfe.224.0131
BlockPlace: A Novel Blockchain-based Physical Marketplace System
Brooks-Patton, B., & Noor, S. (2023) · SoutheastCon · doi:10.1109/southeastcon51012.2023.10115212
“Lastly, centralized marketplaces frequently result in deficiencies such as lock-in effects and market barriers [1, 2].. Buyers and sellers who rely on intermediaries may suffer disadvantages if their goals do not align with those of the intermediaries [3–5].”
BackgroundA CRIAÇÃO DE CONFIANÇA ATRAVÉS DE INTERFACES DIGITAIS
Amorim, V., & Quaresma, M. (2022) · Ergodesign & HCI · doi:10.22570/ergodesignhci.v10i2.1779
Optimal Pricing Schemes in the Presence of Social Learning and Costly Reporting
Zhang, K.-W., Weng, X., & Cheng, X.-N. (2022) · doi:10.48550/arxiv.2211.07362
“One of the most common features of online peer-to-peer market places is that the platform frequently does little up-front screening or certification and instead tries to maintain quality by using reputation and feedback mechanisms (Einav et al., 2016).”
BackgroundLi, J.-F., Pan, F., Wang, Y.-B., He, X.-T., Liang, X., & Wu, J. (2022) · 2022 IEEE/IAS Industrial and Commercial Power System Asia (I&CPS Asia) · doi:10.1109/icpsasia55496.2022.9949835
“There are currently two main trading mechanisms used in the P2P trading market [5].”
BackgroundTransforming Agrifood Value Chains
Schroeder, K. G., Lampietti, J. A., & Elabed, G. (2021) · World Bank, Washington, DC eBooks · doi:10.1596/978-1-4648-1657-4_ch3
Buyer-Seller Social Interaction and Sales Activity in Online P2P Markets for Used GoodsPreprint
Tong, S., Zhang, Y., Burtch, G., & Lin, Z. (2021) · SSRN Electronic Journal · doi:10.2139/ssrn.3799776
Ge, S., Li, J.-F., Liu, H., He, X.-T., Xiang, C., & Shen, K.-Y. (2020) · IEEE Power & Energy Society General Meeting · doi:10.1109/pesgm41954.2020.9281579
“Today’s P2P trading market uses two main trading mechanisms [3].”
BackgroundThe Social Value of a Ridesharing Platform: The Case of Uber
Paik, Y., & Makridis, C. (2020) · Academy of Management Proceedings · doi:10.5465/ambpp.2020.21096abstract
“While some negative dimensions have prompted considerable dialogue about how to regulate peer-to-peer sharing platforms (Einav et al., 2016), quantifying the potential gains of a ridesharing platform would help generate welfare-enhancing policies for both regulators and firm managers.”
Technological Change and Natural Monopolies in Digital Industries
Ducci, F. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108867528.002
Ducci, F. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108867528.004 · Cited by 1
The Institutional Dimension of Alternative Policy Options
Ducci, F. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108867528.006
CONSTRAINING COMPETITION WITH STATE MANDATED FACILITY REQUIREMENTS
Harrington, D., & Treber, J. (2020) · Contemporary economic policy · doi:10.1111/coep.12470
Die Ideologie der Sharing Economy
Jürss, S., & Borcher, N. S. (2019) · doi:10.36730/ideologiekritik.2019.9 · Cited by 2
The Rise of the Access Economy
(2019) · Destabilized Property · doi:10.1017/9781108566605.004
Evaluating Flexibility in Property Use
(2019) · Destabilized Property · doi:10.1017/9781108566605.007
Pricing Game: The Interactions between Incumbents and Sharing Platforms
Ye, F., Ni, D., & Xiao-wo, T. (2019) · International Conference on Service Systems and Service Management · doi:10.1109/icsssm.2019.8887733
“Besides the reducing of transaction cost, the peer to peer market contributes to design market in matching buyer and seller, pricing mechanisms and trust and reputatio [7].”
BackgroundHarrington, D., & Treber, J. (2018) · doi:10.2139/ssrn.3169386
“For more on online workplaces, see Pallais (2014), Pallais and Sands (2016), and Einav, Farronato, and Levin (2016).”
BackgroundA Theory of Information Biases on Healthcare Platforms
Wu, Z.-H., Lin, Z.-J., & Tan, Y. (2017) · Web · doi:10.1007/978-3-319-99936-4_9
Developing Peer-to-Peer Accommodation in Macao
Liu, T., & Ding, W. (2016) · doi:10.2991/ichess-16.2016.114
Manufacturer’s Pricing and Consumer Behavior With Peer-to-Peer Marketplace and Collection Platform
Jia, D.-F., & Li, S. (2026) · IEEE transactions on engineering management · doi:10.1109/tem.2026.3676460
“On P2P market-places, resale prices are determined endogenously through interactions between prospective sellers and buyers [4].”
Escaping Platform Ecosystem Myopia: The Importance of Second-Order EcosystemsPreprint
Cutolo, D., Hargadon, A., & Kenney, M. (2022) · Social Science Research Network · doi:10.2139/ssrn.4207076
“Similarly, the market for counterfeit reviews may be particularly harmful to users, as it erodes the long-term trust in the review and reputation system, which is crucial for the platform ecosystem to flourish (Einav et al., 2016; He et al., 2021; Tadelis, 2016).”
BackgroundCan Traditional Markets Became Online Market
Waluyo, S., Efendi, M. J., Wikandari, Y. D., Ashriana, A. N., & Ghozali (2021) · Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020) · doi:10.2991/aebmr.k.210928.051
“When buyers want the convenience of finding sellers and they are involved in a transaction that is comfortable and trustworthy, that's when the main function of the market becomes very meaningful [8].”
BackgroundKartellrecht und Regulierung für digitale Märkte
Haucap, J. (2021) · Springer eBooks · doi:10.1007/978-3-658-34583-9_7 · Cited by 2
Ducci, F. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108867528.001
Ducci, F. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108867528.009
Ducci, F. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108867528.007
Ducci, F. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108867528.008
The emergence of peer-to-peer accommodations
Boros, L., Dudás, G., & Nagy, G. (2019) · Belvedere Meridionale · doi:10.14232/belv.2019.4.13
“As we mentioned above, the development of ICTs have a crucial role in the emergence of sharing economy; they enable a direct and immediate connection between service providers and users (BÁLINT–TRÓCSÁNYI 2016, EINAV et al. 2016, MELEO et al. 2016).”
BackgroundShaping the Consumers Behavior Who Are Using Airbnb—The Case of Airbnb’s Users in Greece
Belias, D., Rossidis, I., & Velissariou, E. (2019) · Smart Tourism as a Driver for Culture and Sustainability · doi:10.1007/978-3-030-03910-3_27
Du, J., & Lei, Y. (2019) · Social Science Research Network · doi:10.2139/ssrn.3405664
Metadata
- Authors
- Einav, L., Farronato, C., & Levin, J.
- Affiliations
- Department of Economics, Stanford University, Stanford, California 94305-6072;,
- National Bureau of Economic Research (US)
- Venue
- Annual Review of Economics
- Publisher
- Annual Reviews
- Published
- 2016-10-31
- Volume
- 8
- Issue
- 1
- Pages
- 615-635
- ISSN
- 1941-1383 (ISSN-L)
- 1941-1391
- OpenAlex
- W2144931085
- Cited by
- 553
- References
- 46
- Citations by year
- 2026: 38 · 2025: 35 · 2024: 37 · 2023: 49 · 2022: 70 · 2021: 74 · 2020: 81 · 2019: 58 · 2018: 55 · 2017: 38 · 2016: 15
- FWCI
- 14.15
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Annual Review of Economics (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- National Science Foundation
- Alfred P. Sloan Foundation
- Stanford Institute for Economic Policy Research
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Sociology and Political Science › Digital Economy and Work Transformation
- Keywords
- peer-to-peer markets, market design, pricing, reputation systems, market entry, data regulation, employment regulation
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