Cited by 327Social Media and PoliticsPolitical and Social IssuesMedia and Digital Communication

Broadcasters and hidden influentials in online protest diffusion

Open access
González-Bailón, Sandra, Borge-Holthoefer, Javier, Moreno, Yamir·2013·American Behavioral Scientist

Abstract

This article explores the growth of online mobilizations using data from the indignados (outraged) movement in Spain, which emerged under the influence of the revolution in Egypt and as a precursor to the global Occupy mobilizations. The data track Twitter activity around the protests that took place in May 2011, which led to the formation of camp sites in dozens of cities all over the country and massive daily demonstrations during the week prior to the elections of May 22. We reconstruct the network of tens of thousands of users and monitor their message activity for a month (April 25, 2011, to May 25, 2011). Using both the structure of the network and levels of activity in message exchange, we identify four types of users and analyze their role in the growth of the protest. Drawing from theories of online activism and research on information diffusion in networks, this article centers on the following two questions: How does protest information spread in online networks? And how do different actors contribute to the growth of activity? The article aims to inform the theoretical debate on whether digital technologies are changing the logic of collective action and to provide evidence of how new media facilitates the emergence of massive offline mobilizations.

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Crossref · 10.1177/0002764213479371

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Authors
González-Bailón, S., Borge-Holthoefer, J., & Moreno, Y.
Affiliations
  • University of Oxford, Oxford, UK
  • University of Zaragoza, Zaragoza, Spain
  • Universidad de Zaragoza (ES)
Venue
American Behavioral Scientist
Published
2013-03-08
Volume
57
Issue
7
Pages
943-965
ISSN
  • 0002-7642 (ISSN-L)
  • 1552-3381
OpenAlex
W2949322752
Cited by
327
References
59
Citations by year
2026: 6 · 2025: 14 · 2024: 15 · 2023: 34 · 2022: 29 · 2021: 29 · 2020: 24 · 2019: 21 · 2018: 30 · 2017: 32 · 2016: 28 · 2015: 28 · 2014: 18 · 2013: 16 · 2012: 1
FWCI
88.93
Type
journal article
Language
en
Open access
Locations
  • American Behavioral Scientist (publishedVersion)
  • SSRN Electronic Journal (acceptedVersion)
  • arXiv (Cornell University) (submittedVersion)
  • arXiv (Cornell University)
Funders
  • University of Oxford
  • Ministerio de Ciencia e Innovación (CSD 2010-00034, FIS2009-13364-C02-01)
  • Gobierno de Aragón
Topics
  • Social Sciences › Communication › Social Media and Politics
  • Social Sciences › Political Science and International Relations › Political and Social Issues
  • Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
Keywords
15M movement, online protest, information dissemination, Twitter, digital activism, collective action, Occupy movement, social network analysis

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