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Consumer Rankings of Risk Reduction Methods
Abstract
When a buyer perceives risk in a purchase he can pursue different strategies of risk resolution. This article presents research findings which indicate that consumers have preferences for different methods of risk reduction associated with various types of loss.
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Citations
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The dual role of informational social influence: Implications for marketing management
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Designing multi-channel technologies – the mediating role of risk perceptions
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Metadata
- Authors
- Roselius, T.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1971-01
- Volume
- 35
- Issue
- 1
- Pages
- 56-61
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2023977558
- Cited by
- 1,404
- References
- 0
- FWCI
- 3.93
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
