The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Memory Factors in Consumer Choice: A Review
Abstract
This paper reviews research and theory on human memory, emphasizing key findings and concepts of importance to marketing and consumer choice. Several implications for promotional decisions are discussed. It is hoped that this review will stimulate further research on, and applications of, memory principles in marketing.
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Cites
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Miller, G. A. (1956) · Psychological Review · doi:10.1037/h0043158 · Cited by 17,812
Levels of processing: A framework for memory research
Craik, F. I. M., & Lockhart, R. S. (1972) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(72)80001-x · Cited by 9,566
Human Memory: A Proposed System and its Control Processes
Atkinson, R. C., & Shiffrin, R. M. (1968) · Psychology of Learning and Motivation · doi:10.1016/s0079-7421(08)60422-3 · Cited by 7,216
Situational Variables and Consumer Behavior
Belk, R. W. (1975) · Journal of Consumer Research · doi:10.1086/208627 · Cited by 1,645
Age differences in information processing: A perspective on the aged consumer
Phillips, L. W., & Sternthal, B. (1977) · Journal of Marketing Research · doi:10.1177/002224377701400402 · Cited by 342
Repetition and depth of processing
Nelson, T. O. (1977) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(77)80044-3 · Cited by 231
The Remembering and Forgetting of Advertising
Zielske, H. A. (1959) · Journal of Marketing · doi:10.1177/002224295902300301 · Cited by 214
Cited by
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983) · Journal of Consumer Research · doi:10.1086/208954 · Cited by 4,610
A Role Theory Perspective on Dyadic Interactions: The Service Encounter
Solomon, M. R., Surprenant, C., Czepiel, J. A., & Gutman, E. G. (1985) · Journal of Marketing · doi:10.2307/1251180 · Cited by 2,004
Exploring differences in males’ and females’ processing strategies
Meyers-Levy, J., & Maheswaran, D. (1991) · Journal of Consumer Research · doi:10.1086/209241 · Cited by 779
AN INTEGRATIVE MODEL OF TOURISTS’ INFORMATION SEARCH BEHAVIOR
Gursoy, D., & McCleary, K. W. (2004) · Annals of Tourism Research · doi:10.1016/j.annals.2003.12.004 · Cited by 680
When consumers and brands talk: Storytelling theory and research in psychology and marketing
Woodside, A. G., Sood, S., & Miller, K. E. (2008) · Psychology & Marketing · doi:10.1002/mar.20203 · Cited by 641
The role of atmospheric cues in online impulse-buying behavior.
Floh, A., & Madlberger, M. (2013) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2013.06.001 · Cited by 460
Honig, S., & Oron-Gilad, T. (2018) · Frontiers in Psychology · doi:10.3389/fpsyg.2018.00861 · Cited by 338
Nonconscious goals and consumer choice.
Chartrand, T. L., Huber, J., Shiv, B., & Tanner, R. J. (2008) · Journal of Consumer Research · doi:10.1086/588685 · Cited by 329
Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce
Lee, K., Lee, B., & Oh, W. (2015) · Journal of Management Information Systems · doi:10.1080/07421222.2015.1138372 · Cited by 181
The influence of need for closure on consumer’s choice behaviour
Vermeir, I., Van Kenhove, P., & Hendrickx, H. (2002) · Journal of Economic Psychology · doi:10.1016/s0167-4870(02)00135-6 · Cited by 86
Dark Patterns in Data-Consent Disclosures and Consumer Reactance to Online Behavioral Advertising
Ju, I., Ham, C.-D., & Yel, E. (2026) · Journal of Advertising · doi:10.1080/00913367.2025.2593666 · Cited by 5
“Retrieval depends on the strength and structure of these associations: recall is more likely when the context at retrieval resembles the context at encoding (Alba and Hutchinson 1987; Bettman 1979; Lynch and Srull 1982).”
Metadata
- Authors
- Bettman, J. R.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1979-03
- Volume
- 43
- Issue
- 2
- Pages
- 37-53
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2322144418
- Cited by
- 421
- References
- 7
- FWCI
- 2.91
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
